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Go-Givers Sell More

By: Bob Burg, John Mann
Narrated by: Bob Burg, John Mann
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Publisher's summary

Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp
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What listeners say about Go-Givers Sell More

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Great follow-up to Go Giver

You'd definitely need to read or listen to the first book, "Go Giver" first. Overall, I am familiar with the concept and very grateful there's books relating to my intuitive sales style.

I have 10 years in sales and my last boss and I used to butt heads at times. He used to get a bit bothered that I didn't know my stats better. I used to tell him I learned the stats when we had our weekly meetings and he would tell the team our individual and collective stats.

I also told him my focus was on serving my clients, giving them my focus, time, attention, helping them solve problems, and having friendships with them. I said that I don't need to focus on the numbers, because I trust the sales will follow.

Being a young female in a male dominant industry, it took time to prove myself and build trust. But once it happened, it happened! I led the company in sales a number of years, only coming in second to the New York rep at times.

I recommend you read the 3 books in the series, even if you are a successful salesperson. There are universal laws at work, whether or not you're aware of them. It is best to work with these laws to truly prosper at anything you set your mind to doing. Sales is merely an example for this book, but they apply to all things you desire to succeed in doing.

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8 people found this helpful

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A good compliment

If you read and liked The Go-Giver this is a key resource. Pick it up

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An astounding listen

if you are going to "sell" or do anything that requires you to interact with other people I highly recommend this book.... if you are a child or have ever been one you also should read this 😁🤣

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Inspiring and motivating

Helpful sales tips and actionable items to get you moving in the right direction toward business goals. Feels a lot better “pulling” info than “pushing” it. Great book!

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I am ready to go Give!

This book has opened my eyes to many of my life's situations and makes great sense! I am going to apply the principles of this book to my everyday life, whether I am selling or not.

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Inspiring. this was worth the time and money.

Inspiring. this was worth the time and money. I will listen over again and again

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Selling is like Farming

Cultivate the soil then plant Trust Harvest! Selling is about helping others make decisions they want to make not getting them to do what you want.

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A Must Read

The Go Giver book series is for EVERYONE who wishes to thrive in life. The authors are masterful at using stories that the reader/listener can easily relate to, understand and apply to many aspects of their lives. Do yourself a favor, read or listen to the series, then recommend them to people that you know. Then get ready for your world to bring you more happiness and success than you could possibly imagine.

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A must Read

This book not only applies to sales, no matter what you’re selling, this book pertains to life!

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Game Changer

I haven't been in the Sales business long, but I know The Go-Giver presents a perspective that only breeds success in business and in life. I'm eager to put its practices to work!

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