Superfandom Audiobook By Zoe Fraade-Blanar, Aaron M. Glazer cover art

Superfandom

How Our Obsessions Are Changing What We Buy and Who We Are

 Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Superfandom

By: Zoe Fraade-Blanar, Aaron M. Glazer
Narrated by: Josh Bloomberg
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $25.79

Buy for $25.79

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fan-driven economy.

©2017 Zoe Fraade-Blanar and Aaron M. Glazer (P)2017 Tantor Consumer Behavior & Market Research Customer Service Marketing Marketing & Sales Popular Culture Social Sciences
All stars
Most relevant  
I was at the bookstore looking for something else and just happened across Superfandom. This was the best impulse buy I have ever made. This book is an incredibly insightful look into modern consumer culture and the people that drive some of its most interesting trends. I learned things I had no idea exec existed. Anyone with an interest in marketing, branding, or even popular culture will enjoy this book immensely.

Best book I have "read" in years

Something went wrong. Please try again in a few minutes.
This book provides interesting history to certain fandoms ( history of Renaissance Fairs, the attempts to revive Polaroid instant film etc.). It’s worth reading for those tidbits.

It does not reveal new insights in regards to the overall social, emotional, marketing, and economic impact of fandoms. But I really enjoyed the specific examples used in support of their claims.

An interesting insight to fandoms

Something went wrong. Please try again in a few minutes.