
The Black Book of Persuasion
23 Principles That Move Your Will
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Narrated by:
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James Pafford
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By:
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Alex Llantada
If you listen to nothing else on persuasion or influence, listen to this definitive book, and it may change your life. How many times do we ask ourselves: What is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel?
The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.
©2013 Alejandro Llantada Toscano (P)2021 Alejandro Llantada ToscanoListeners also enjoyed...




















Fantastic & easy
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it was easy to listen and understand
the lessons
good book to listen on the way to work
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A great book to listen to.
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Excelente complemento
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Este libro te dará una ventaja competitiva.
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Teach and no preach advise
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A must in any library!
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Espero con ansías tus futuras publicaciones.
Muchas gracias!!!
Excelente libro!!!
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Excellent reading
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Elegant and pragmatic
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