The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

Wouldn’t you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.

Bill Gates shares what he's learned in more than a decade of studying climate change and investing in innovations to address the problems, and sets out a vision for how the world can build the tools it needs to get to zero greenhouse gas emissions. Bill Gates explains why he cares so deeply about climate change and what makes him optimistic that the world can avoid the most dire effects of the climate crisis. Gates says, "We can work on a local, national, and global level to build the technologies, businesses, and industries to avoid the worst impacts of climate change."

From the creator of the wildly popular blog Wait but Why, a fun and fascinating deep dive into what the hell is going on in our strange, unprecedented modern times.

Regeneration offers a visionary new approach to climate change, one that weaves justice, climate, biodiversity, equity, and human dignity into a seamless tapestry of action, policy, and transformation that can end the climate crisis in one generation. It is the first book to describe and define the burgeoning regeneration movement spreading rapidly throughout the world.

In 40 years, Earth's population will reach 10 billion. Can our world support that? What kind of world will it be? Those answering these questions generally fall into two deeply divided groups - Wizards and Prophets, as Charles Mann calls them in this balanced, authoritative, nonpolemical new book. The Prophets, he explains, follow William Vogt, a founding environmentalist who believed that in using more than our planet has to give, our prosperity will lead us to ruin.

The authors outline two possible scenarios for our planet. In one, they describe what life on Earth will be like by 2050 if we fail to meet the Paris Agreement’s climate targets. In the other, they lay out what it will be like to live in a regenerative world that has net-zero emissions. They argue for confronting the climate crisis head-on, with determination and optimism. The Future We Choose presents our options and tells us what governments, corporations, and each of us can, and must, do to fend off disaster.

From Joseph Romm, Chief Science Advisor for National Geographic's Years of Living Dangerously series and one of Rolling Stone's "100 people who are changing America," Climate Change offers user-friendly, scientifically rigorous answers to the most difficult (and commonly politicized) questions surrounding what climatologist Lonnie Thompson has deemed "a clear and present danger to civilization."

Bill Gates shares what he's learned in more than a decade of studying climate change and investing in innovations to address the problems, and sets out a vision for how the world can build the tools it needs to get to zero greenhouse gas emissions. Bill Gates explains why he cares so deeply about climate change and what makes him optimistic that the world can avoid the most dire effects of the climate crisis. Gates says, "We can work on a local, national, and global level to build the technologies, businesses, and industries to avoid the worst impacts of climate change."

Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world’s last unprotected redwoods. He co-created the predecessor to today’s Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions. But in 2019, as some claimed "billions of people are going to die", contributing to rising anxiety, including among adolescents, Shellenberger decided that he needed to speak out to separate science from fiction.

When Columbia professor Dickson Despommier set out to solve America's food, water, and energy crises, he didn't just think big - he thought up. The vertical farm has excited scientists, architects, and politicians around the globe. These farms, grown inside skyscrapers, would provide solutions to many of the serious problems we currently face.

For decades environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and better. How can this be? The explanation is that we usually hear only one side of the story. We're taught to think only of the negatives of fossil fuels, their risks and side effects, but not their positives.

AI expert Yorick Wilks takes a journey through the history of artificial intelligence up to the present day, examining its origins, controversies, and achievements, as well as looking into just how it works. He also considers the future, assessing whether these technologies could menace our way of life and how we are all likely to benefit from AI applications in the years to come.

In The Vanishing Face of Gaia, British scientist James Lovelock predicts global warming will lead to a Hot Epoch. Lovelock is best known for formulating the controversial Gaia theory in the 1970s, with Ruth Margulis of the University of Massachusetts, which states that organisms interact with and regulate Earth's surface and atmosphere. We ignore this interaction at our peril.

The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from 10 years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness, we actually improve them as we use them.

Cities are birthplaces of civilization; centers of culture, trade, and progress; cauldrons of opportunity - and the home of 80 percent of the world's population by 2050. As the 21st century progresses, metropolitan areas will bear the brunt of global megatrends such as climate change, natural resource depletion, population growth, income inequality, mass migrations, and education and health disparities, among many others.

In this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.

In this monumental history, Vaclav Smil provides a comprehensive account of how energy has shaped society, from pre-agricultural foraging societies through today's fossil fuel-driven civilization and offers listeners a magisterial overview of humanity's energy eras.

In this inspiring manifesto, an internationally renowned ecologist makes a clear case for why protecting nature is our best health insurance, and why it makes economic sense.

The fascinating, often surprising story of how a simple black rock altered the course of history. Yet the mundane mineral that built our global economy, and even today powers our electrical plants, has also caused death, disease, and environmental destruction. In this remarkable book, Barbara Freese takes us on a rich historical journey that begins three hundred million years ago and spans the globe.

While everything appears to be collapsing around us - ecodamage, genetic engineering, virulent diseases, water shortages, global famine, wars - we can still do something about it and create a world that will work for us and for our children's children. The inspiration for Leonardo DiCaprio's feature documentary movie The 11th Hour, The Last Hours of Ancient Sunlight details what is happening to our planet, the reasons for our culture's blind behavior, and how we can fix the problem.

Let There Be Water illustrates how Israel can serve as a model for the United States and countries everywhere by showing how to blunt the worst of the coming water calamities. Even with 60 percent of its country made of desert, Israel has not only solved its water problem; it also has an abundance of water. Israel even supplies water to its neighbors - the Palestinians and the Kingdom of Jordan - every day.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.