The End of Business as Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
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Narrated by:
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Sean Pratt
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Brian Solis
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By:
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Brian Solis
About this listen
It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
Its critical insights include:
- Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
- Consumer influence is growing, and businesses can use this to their advantage
- Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers
- Create a culture of change to earn trust, influence, and significance among connected customers
- Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders
While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
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Solving Problems with Design Thinking
- Ten Stories of What Works
- By: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrated by: Dina Pearlman
- Length: 7 hrs and 19 mins
- Unabridged
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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Excellent book for design thinkers
- By Amazon Customer on 11-16-16
By: Jeanne Liedtka, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
What listeners say about The End of Business as Usual
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Marc
- 08-22-12
Adapt or Die
What did you love best about The End of Business as Usual?
The End of Business as Usual is as brilliant as it is ambitious.
Brilliant because Brian has produced profoundly insightful commentary on the evolution of business and the adaptations needed to survive the disintermediation created by connected consumers. Ambitious because Brian has masterfully synthesized mountains of data into a well choreographed narrative that relies on evidence to forecast the future of business.
This book is a must read for any person who needs proof that businesses must adapt to endure. I believe it's as appealing to the historian as it is to the futurist. As practical for sales as it is for the C-Suite. Brand survival is no longer about being the first or biggest. It's about those most capable of change.
This book has made an enormous impact on me. It's given me the motivation to dream of what could be, the reasoning to align culture to consumer behavior and a compass to my future success.
#EndofBusiness
What other book might you compare The End of Business as Usual to and why?
Its a combination of Six Pixels of Separation, Purple Cow, Zag, Cluetrain Manifesto and Here Comes Everybody
Which scene was your favorite?
If you were to make a film of this book, what would be the tag line be?
Any additional comments?
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- Melissa
- 09-11-12
The key to a new level of customer engagement
If you could sum up The End of Business as Usual in three words, what would they be?
Eye-Opening, Practical and Insightful
Who was your favorite character and why?
Brian Solis...he's full of good ideas
What does Sean Pratt and Brian Solis bring to the story that you wouldn’t experience if you just read the book?
As a listening experience, Brian and Sean give the book a more personable slant - I found it made the book enjoyable to listen too, and given Brian was the author, it felt like I was learning directly from the experts
Was this a book you wanted to listen to all in one sitting?
The EOBAU is an engaging listen - and would be possible to listen to in one sitting, however, I think it is better to enjoy the book over several sittings to better absorb the concepts.
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- Caleb Mayo
- 09-03-23
Did you know Facebook Exists??
if you're a digital native this will feel like a waste of time. Hard skip.
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