The Marketing Audit
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Narrated by:
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Michael Pauley
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By:
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Orlando Skelton
About this listen
Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth.
In this audiobook, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If the answers are vague or unknown, customer value is eroding, business is being lost, and it is likely you are unaware of the opportunities that are being lost!
For example, do you know how your customers make their buying decisions and who or what sources of information they use in their decision making? Can you identify the top three issues your customer is facing right now? Finally, do you really know how your customers feel about your products or services vs. your competitors? For more business-critical questions, this audiobook is a must have. This audiobook is a small investment with a huge (and real) return.
©2014 Orlando Skelton (P)2015 Orlando SkeltonListeners also enjoyed...
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- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
What listeners say about The Marketing Audit
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- G. Lewis
- 09-03-15
Indispensble tool! A marketing must have.
Would you recommend this audiobook to a friend? If so, why?
Yes, the tiny book is full of information that will challenge you to rethink your current marketing strategy.
What was one of the most memorable moments of The Marketing Audit?
The 50 question step by step tool kit provided is a must have for every business plan.
Have you listened to any of Michael Pauley’s other performances before? How does this one compare?
No, but I really enjoyed the tone of his voice...very pleasant, clear and concise pronunciation.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Yes, the audio version was easy-on-the-ears - pleasant experience.
Any additional comments?
Dr. Orlando Skelton did an amazing job on his book The Marketing Audit; it is an indispensable tool! This book is must have for anyone contemplating starting their own business and a useful resource for tenured companies looking for a fresh approach. This tiny book is full of information that will challenge you to rethink your current marketing strategy. The audio version is easy-on-the-ears and the step by step tool kit provided will help your marketing team next level your business!
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- Loren Moss
- 09-10-18
Extremely useful, concise, and tremendous bargain.
The author uses a brief b-school style case study to demonstrate a scenario for a marketing audit, provides background, and shows how one would go about the audit. The author approaches the topic in such a way that the book is useful for either consumer or B2B marketers, and is relevant for both very small businesses and large enterprises . An individual professional, or tradesman could even find value if willing to do the audit and apply the results.
I purchased the audio version of this book 2 or 3 years ago, and find myself re-listening to it again, every few months. It is an easy read/listen, written without industry jargon, and only 45 minutes, a quick and easy listen. Its low price makes it a great value. It provides actionable "what to do" guidance, not just generalized platitudes.
The narrator is a competent professional and does a good job, but his voice is not my favorite. Still he provides sufficient gravitas and deserves his due.
Considering the price of this short, useful book, and the actionable content, I highly recommend it..
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