
The Meaning Revolution
The Power of Transcendent Leadership
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Narrated by:
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Fred Kofman
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Arthur Morey
Advisor of Leadership at Google and former vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses or other material incentives; companies that are able to successfully focus their people, their teams and their culture around meaning outperform their competition.
Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theroy, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken and universal anxiety stems from our fear that our life is being wasted - that the end of life will overtake us when our song is still unsung. Material incentives - salary and benefits - account for perhaps 15% of employees' motivation at work. The other 85% is driven by a need to belong, a feeling that what we do day in and day out makes a difference, that how we spend our time on earth serves a larger purpose beyond just ourselves.
Kofman claims that transcendental leaders, whereever they are in the hierarchy, are able to put aside their self-interests, and help others to feel connected with others on a team or in an organization on a great mission, and part of an ennobling purpose. He argues that every organization involved in work that is nonviolent and non-addictive has what he calls an "immortality project" at its core. And the challenge for leaders is to identify and expand on that core, to inspire all stakeholders to take part.
©2018 Fred Kofman (P)2018 Random House AudioListeners also enjoyed...




















If you still have concerns - check Fred’s channel on Youtube, and then return and take this book :)
Totally recommended for future leaders
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Makes you stop and think about the things you want to accomplish.
Makes you realize what is important.
Thanks for sharing
Meaningful
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great for executive leaders in the western world
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Would recommend if you fit the management niche
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validating
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This book is a must for all managers wherever they are
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It enables you to look into yourself in a profound way, pushing self-awareness to become the best conscious oneself.
Hopefully this book can get in the hands of all business, social and specially political leaders
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The book just changed my life - Fred is a genius!
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Otra genialIdad de Fred
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must read and listen book
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