
The Obvious Choice
Timeless Lessons on Success, Profit, and Finding Your Way
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Narrated by:
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Chris Ciulla
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By:
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Jonathan Goodman
About this listen
"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur
Trying to win the internet is a gloriously inefficient way to build a business.
No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.
Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.
If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.
This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.
Specifically, you'll learn how to:
- Build trust in business relationships through community, specificity, and familiarity.
- Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
- Improve profitability by cutting out the work not worth doing.
Algorithms change, humans don't.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.
Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.
Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jonathan Goodman (P)2025 HarperCollins LeadershipListeners also enjoyed...
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Story
From Snow White to Moana, from Pinocchio to Frozen, the animated films of Walt Disney Studios have moved and entertained millions. But few fans know that behind these groundbreaking features was an incredibly influential group of women who fought for respect in an often ruthless male-dominated industry and who have slipped under the radar for decades.
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Buy this book!! Truly Inspiring and fascinating!
- By Ellen on 02-05-20
By: Nathalia Holt
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Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- By: Michael E. Porter
- Narrated by: Scott R. Pollak
- Length: 15 hrs and 31 mins
- Unabridged
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Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
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Great Book
- By JohanAE on 12-02-19
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Future Tense
- Why Anxiety Is Good for You (Even Though It Feels Bad)
- By: Tracy Dennis-Tiwary
- Narrated by: Eleanor Caudill
- Length: 5 hrs and 3 mins
- Unabridged
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We taught people that anxiety is dangerous and damaging, and that the solution to its pain is to eradicate it like we do any disease—prevent it, avoid it, and stamp it out at all costs. Yet cutting-edge therapies, hundreds of self-help books, and a panoply of medications have failed to keep debilitating anxiety at bay. A third of us will struggle with anxiety disorders in our lifetime and rates in children and adults continue to skyrocket.
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Useful approach, but terrible reader
- By Anonymous User on 07-26-22
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Sales Differentiation
- 19 Powerful Strategies to Win More Deals at the Prices You Want
- By: Lee B. Salz
- Narrated by: Van Tracy
- Length: 5 hrs and 21 mins
- Unabridged
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To win deals at the prices you want, the needed strategy is differentiation. Most executives think marketing is the sole source of differentiation, but sales differentiation presents an untapped opportunity to create meaningful value and stand out from the competition. Sales Differentiation presents 19 easy-to-implement concepts to help salespeople win deals while protecting margin. These concepts are applicable to any salesperson in any industry and are based on the foundation that how you sell, not just what you sell, differentiates you.
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Very Targeted Message- Excellent
- By JSizzle on 02-22-19
By: Lee B. Salz
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Your First Million
- Why You Don't Have to Be Born into a Legacy of Wealth to Leave One Behind
- By: Arlan Hamilton, Rachel L. Nelson
- Narrated by: Arlan Hamilton
- Length: 4 hrs and 29 mins
- Unabridged
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Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan Hamilton knows that money is power—but not for the reasons most people believe. Money is power, she says, because it provides us with options: to pursue our passions, take risks, and change our situation in life.
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Not What I Expected
- By Anonymous User on 03-08-24
By: Arlan Hamilton, and others
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Sales Truth
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- By: Mike Weinberg, Anthony Iannarino - foreword
- Narrated by: Mark Smeby, Gabe Wicks - foreword
- Length: 6 hrs and 15 mins
- Unabridged
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Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.
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Not much content
- By Jesse on 09-17-19
By: Mike Weinberg, and others
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The Enchanted Hour
- The Miraculous Power of Reading Aloud in the Age of Distraction
- By: Meghan Cox Gurdon
- Narrated by: Meghan Cox Gurdon
- Length: 7 hrs and 54 mins
- Unabridged
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A Wall Street Journal writer’s conversation-changing look at how reading aloud makes adults and children smarter, happier, healthier, more successful, and more closely attached, even as technology pulls in the other direction.
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advice to take to heart
- By Brian on 04-30-20
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The Gold Standard
- Giving Your Customers What They Didn't Know They Wanted
- By: Colin Cowie
- Narrated by: Colin Cowie
- Length: 5 hrs and 47 mins
- Unabridged
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Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
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Boring
- By Paul/Big Dog on 10-09-24
By: Colin Cowie
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The Portfolio Life
- How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card
- By: Christina Wallace
- Narrated by: Christina Wallace
- Length: 8 hrs and 26 mins
- Unabridged
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Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life.
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Amazing portfolio insights
- By silvia becerril marin on 07-16-23
There are a lot of great take aways and aha moments and the book feels like story time instead of blasting you with useless information.
entertaining simplicity
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Refreshing and Reaffirming
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I found it a relief to think in terms of "good enough" and not even need to become moderatley famous to actually earn a living helping people through my business. He shares a lot of good ideas and his transparency at the end about how he earns a living was insightful and appreciated.
This is a book I will go through multiple times to learn from and plan future business decisions.
Helpful without being overwhelming
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I now have a team of coaches working with me, and my goal is to mentor them and help them understand the value of affinity marketing, referrals, and networking—not just social media!
Brilliant book and highly recommended.
This book is exactly what I needed
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Worth the Time
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If you aren't mindful you'll find yourself becoming more present, confident, and fully embracing your most authentic self. Horrible, right? Stay away, reader. Preserve your cynicism at all costs.
Proceed with caution!!!
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concise and meaningful
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Authentic truths
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