The Obvious Choice Audiobook By Jonathan Goodman cover art

The Obvious Choice

Timeless Lessons on Success, Profit, and Finding Your Way

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The Obvious Choice

By: Jonathan Goodman
Narrated by: Chris Ciulla
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About this listen

Trying to win the internet is a gloriously inefficient way to build a business.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.

Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.

If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.

This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.

Specifically, you'll learn how to:

  • Build trust in business relationships through community, specificity, and familiarity.
  • Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
  • Improve profitability by cutting out the work not worth doing.

Algorithms change, humans don't.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.

Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Jonathan Goodman (P)2025 HarperCollins Leadership
Career Success Marketing Sales & Selling Small Business Business Inspiring Internet

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Proceed with caution!!!

Be careful with this book. It looks like a safe, normal, business book, but it has insidious plans. If you let it into your home it's probably going to change the way you view your existence.

If you aren't mindful you'll find yourself becoming more present, confident, and fully embracing your most authentic self. Horrible, right? Stay away, reader. Preserve your cynicism at all costs.

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Refreshing and Reaffirming

A great read for any industry, this book offers a refreshing perspective and challenges the echo chamber of misguided advice that often misleads business owners and entrepreneurs (myself included). It’s a reaffirming guide for those seeking clarity and actionable insights to navigate their journey to become the obvious choice.

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This book is exactly what I needed

I’ve been a fitness professional for the past 16 years and run my own small fitness business. I’ve played the long game when it comes to building a solid personal training and group fitness business, always focusing on good practices, strong relationships, and trust—which has served me well.

I now have a team of coaches working with me, and my goal is to mentor them and help them understand the value of affinity marketing, referrals, and networking—not just social media!

Brilliant book and highly recommended.

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