
The Obvious Choice
Timeless Lessons on Success, Profit, and Finding Your Way
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Narrated by:
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Chris Ciulla
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By:
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Jonathan Goodman
About this listen
"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur
Trying to win the internet is a gloriously inefficient way to build a business.
No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.
Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.
If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.
This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.
Specifically, you'll learn how to:
- Build trust in business relationships through community, specificity, and familiarity.
- Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
- Improve profitability by cutting out the work not worth doing.
Algorithms change, humans don't.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.
Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.
Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jonathan Goodman (P)2025 HarperCollins LeadershipListeners also enjoyed...
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Story
Are you eager to walk in the calling and purpose God has for your life but are feeling uncertain? Maybe you're not sure if you're educated enough, or if it's the right time, or if you even have the authority to take a step forward. Perhaps you're at a standstill and are holding out for ideal conditions, or even an invitation, before you act. In Ready As You Are, Brittany Maher and Cassandra Speer say it's time to stop waiting to live on mission. God wants to use you now, right where you are, with the tools you already have.
By: Brittany Maher, and others
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Time Anxiety
- The Illusion of Urgency and a Better Way to Live
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau
- Length: 5 hrs and 11 mins
- Unabridged
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In a world obsessed with squeezing the most out of every moment, the fear of falling behind can trap us in a paralyzing stress cycle. Incomplete to-do lists, unanswered emails, and unmet life goals haunt our thoughts, leaving us overstimulated and exhausted. In Time Anxiety, Chris Guillebeau, author of the popular newsletter A Year of Mental Health, reveals that this pervasive sense of time scarcity stems not from a lack of hours in the day but from unrealistic expectations and misaligned priorities.
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A liberating gift to any reader
- By Jodi S MFT on 06-18-25
By: Chris Guillebeau
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Clear Thinking
- Turning Ordinary Moments into Extraordinary Results
- By: Shane Parrish
- Narrated by: Will Damron, Shane Parrish
- Length: 6 hrs and 41 mins
- Unabridged
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You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.
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It Feels Like a Classic - Seven Habits Good
- By Tyler L on 11-02-23
By: Shane Parrish
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The Extinction of Experience
- Being Human in a Disembodied World
- By: Christine Rosen
- Narrated by: Suzie Althens
- Length: 8 hrs and 42 mins
- Unabridged
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In The Extinction of Experience, Christine Rosen investigates the cultural and emotional shifts that accompany our embrace of technology. In warm, philosophical prose, Rosen reveals key human experiences at risk of going extinct, including face-to-face communication, sense of place, authentic emotion, and even boredom. Considering cultural trends, like TikTok challenges and mukbang, and politically unsettling phenomena, like sociometric trackers and online conspiracy culture, Rosen exposes an unprecedented shift in the human condition, one that habituates us to alienation and control.
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Christine is great
- By darren on 11-24-24
By: Christine Rosen
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Some Like It Scot
- A Novel
- By: Pepper Basham
- Narrated by: Joshua Manning, Stina Nielsen
- Length: 12 hrs and 29 mins
- Unabridged
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An American travel writer who has never found a place to belong and a reclusive Scot with a surprising secret find a shocking connection when she enters a Highlands manor house that has been turned into a three-week long Edwardian experience.
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A fun and enchanting story about coming home in Scotland.
- By Placeholder on 04-14-25
By: Pepper Basham
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The Power Pause
- How to Plan a Career Break After Kids—and Come Back Stronger Than Ever
- By: Neha Ruch
- Narrated by: Neha Ruch
- Length: 7 hrs and 32 mins
- Unabridged
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"So, what do you do?" When Neha Ruch had to answer this seemingly innocent question for the first time after leaving her corporate job to care for her infant son, she drew a shameful blank. She couldn’t find the words to describe this new stage of life she’d just embarked on. How, then, was she to navigate this identity shift? Frustrated, Ruch embarked on a mission to rebrand the stay-at-home mother for a new generation of women who don’t want to leave their ambition behind just because they decide to pause or change their careers post-kids.
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Great read for SAHMs or those contemplating the transition!
- By Aaron Modic on 04-09-25
By: Neha Ruch
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Slow Burn
- The Work and Wonder of the Wait
- By: DawnChere Wilkerson
- Narrated by: DawnChere Wilkerson, Rich Wilkerson
- Length: 8 hrs and 33 mins
- Unabridged
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Waiting is hard, but it's not a punishment; it's a process. God is not delaying; He's developing. He is not leaving you; He's loving you.
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Thank you. while I’m in the wait.
- By Jack Heaney on 06-12-25
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How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
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In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
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Meh
- By Anonymous User on 09-24-24
By: Brad Jacobs
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Cold Calling Sucks (and That's Why It Works)
- A Step-by-Step Guide to Calling Strangers in Sales
- By: Armand Farrokh, Nick Cegelski
- Narrated by: Armand Farrokh, Nick Cegelski
- Length: 4 hrs and 9 mins
- Unabridged
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Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.
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Do not start this book! Until you do this first…
- By Jarvis I. Marlow on 09-24-24
By: Armand Farrokh, and others
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
There are a lot of great take aways and aha moments and the book feels like story time instead of blasting you with useless information.
entertaining simplicity
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Refreshing and Reaffirming
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I found it a relief to think in terms of "good enough" and not even need to become moderatley famous to actually earn a living helping people through my business. He shares a lot of good ideas and his transparency at the end about how he earns a living was insightful and appreciated.
This is a book I will go through multiple times to learn from and plan future business decisions.
Helpful without being overwhelming
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I now have a team of coaches working with me, and my goal is to mentor them and help them understand the value of affinity marketing, referrals, and networking—not just social media!
Brilliant book and highly recommended.
This book is exactly what I needed
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Worth the Time
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If you aren't mindful you'll find yourself becoming more present, confident, and fully embracing your most authentic self. Horrible, right? Stay away, reader. Preserve your cynicism at all costs.
Proceed with caution!!!
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concise and meaningful
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Authentic truths
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