The Gold Standard
Giving Your Customers What They Didn't Know They Wanted
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Narrated by:
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Colin Cowie
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By:
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Colin Cowie
About this listen
Read by the author.
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book.
Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives you the indisputable blueprint for creating a customer-service culture that you can tailor to your own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.
Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world - including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.
In this book, you will:
- Learn how to formulate your own vision, mission statements, and guiding principles and effectively communicate them to your team.
- Learn how you can align your vision with your essential mission statement.
- Discover the core values, including service and accountability, that fuel Colin’s customer-care ethos and how you can apply those values to your own business.
- Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.
- Become armed to inspire and empower your team.
- Be guided to create your own "bible" of scripts, protocols, and procedures that will streamline customer care situations while making every customer feel like their individual desires are being taken care of.
- Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn’t complain when something goes wrong than one who does.
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In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.
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good book.
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By: Jack Mitchell
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Winging It: Stop Thinking, Start Doing
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- Length: 6 hrs and 9 mins
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Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.
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Good advice
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Know What You're For
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- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
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By: Jeff Henderson, and others
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
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- Narrated by: Eric Pollins
- Length: 6 hrs and 14 mins
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In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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Inspiring
- By Carrie Brinton on 01-02-19
By: Robert Spector, and others
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Raise the Bar
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- Narrated by: Luke Daniels
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Performance
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Story
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Wish Jon was the narrator!!
- By Bonnie on 03-04-15
By: Jon Taffer, and others
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Never Eat Alone, Expanded and Updated
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
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The New Gold Standard
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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Very good information
- By Sand Storm IR.Tools Technology on 09-06-15
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The Accidental Salesperson
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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All In
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
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Fred 2.0
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Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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Excellent extension of The Fred Factor
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The High-Speed Company
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Very good information
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Good but too surface level.
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The Art of Selling to the Affluent
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Fine if your clients are over 80
- By Bunni Metanoia on 07-13-23
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Excellence Wins
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CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.
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Challenging and Inspiring
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Setting the Table
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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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ABRIDGED VERSION!?
- By Gregg Strader on 02-19-18
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The New Gold Standard
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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Very good information
- By Sand Storm IR.Tools Technology on 09-06-15
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Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- By: Robin Lent, Genevieve Tour
- Narrated by: Jo Anna Perrin
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Performance
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
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-
Focused Too Much On Items & Not Enough On Services
- By Michelle O on 03-12-24
By: Robin Lent, and others
-
Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- By: Pauline Brown
- Narrated by: Vivienne Leheny
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Good but too surface level.
- By gil nevo on 04-28-20
By: Pauline Brown
-
The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- By: Matt Oechsli
- Narrated by: Joe Bronzi
- Length: 6 hrs and 19 mins
- Unabridged
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The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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Fine if your clients are over 80
- By Bunni Metanoia on 07-13-23
By: Matt Oechsli
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Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- By: Horst Schulze, Dean Merrill - contributor
- Narrated by: Michael Wagner
- Length: 5 hrs
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CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.
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Challenging and Inspiring
- By Kim on 09-25-19
By: Horst Schulze, and others
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Setting the Table
- The Transforming Power of Hospitality in Business
- By: Danny Meyer
- Narrated by: Danny Meyer
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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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ABRIDGED VERSION!?
- By Gregg Strader on 02-19-18
By: Danny Meyer
What listeners say about The Gold Standard
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Schon
- 05-24-22
Just what I and my business needed!
Every “page” of the book inspired me and helped me clarify how to position my business. I am in a totally different business, the world of custom designed and produced veterinary bandaging and supportive products. Colin’s teachings and insights energize me to start my “Handbook for Success” for my work. Thank you! Schon, Ashburn, VA
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- Bryce McNabb
- 10-20-22
Legendary advice
Before listening to this book. I thought I know how to give my great customer service. However, this book has shown me how to level up my customer service to legendary standards.
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- whit
- 02-10-22
New business must have!
I loved the practical advice from a very credible source! It was super intriguing and easy to listen to. I’m applying his mindset and tips to my small photography business. I can already see the benefits. I would recommend this book to new business owners and to businesses that want to pivot after the pandemic. Great book!
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- Tanya
- 10-16-22
Very Informative and Interesting
Good listen and gave a lot of information on great customer service. Would recommend this to any one withing with the public.
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- Anonymous User
- 08-28-24
Entertaining
First hand experience and hard working perspective. Author shares multiple stories with examples to help you.
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- Paul/Big Dog
- 10-09-24
Boring
Probably more interesting and practical for someone in a service business, but for me, it was just boring.
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