Growth Levers and How to Find Them
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Narrated by:
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Matt Lerner
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By:
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Matt Lerner
About this listen
Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process.
Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth. They are unique to each startup; they’re seldom obvious. They come from specific unexpected customer insights, and cut across organizational functions.
In this book you’ll get a process to find your big growth levers:
- Map your growth model to find points of leverage where you can focus for the greatest impact
- Uncover your customers' unconscious biases and triggers
- Find your prospects at their moment of highest need
- Discover the exact words to explain your value clearly to customers
- Run experiments and use data to find the most impactful work
- Run growth sprints to push the pace and quality of learning and execution
- Shift the team from perfectionism to a scrappy bold mindset
Matt Lerner and his team have helped over 200 startups find their big growth levers as the founder of SYSTM. Previously, he was on the early growth team at PayPal, a partner at a Silicon Valley VC fund, and a past guest lecturer at Stanford Business School.
This book shares the framework that Matt and his team have used to help over 200 seed-stage startups grow as much as 100X. It’s packed with examples and clear, step-by-step instructions.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023, 2024 Matthew H Lerner (P)2024 Matthew H LernerListeners also enjoyed...
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- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- By Amazon Customer on 07-11-20
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Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
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The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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Consice and packed with insight.
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What listeners say about Growth Levers and How to Find Them
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 08-27-24
Really good book
I’m an early stage startup founder (pre-PMF) and I found it helpful. I recommend it to others who are in a similar position to me
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- Anonymous User
- 09-16-24
Very practical dense in insights
Thank you very much! This framework and practical tips are directly applicable. My favorite kind of book!
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- Kristen
- 02-28-24
Roadmap to growth
Matt does an excellent job of breaking down the Herculean task of finding what drives growth for startups.
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- Anonymous User
- 01-30-24
A must-read for anyone in the startup world
I just finished "Growth Levers"! 🌟 It's not just a book; it's a masterclass in identifying and executing strategic growth opportunities for startups.
Having had the pleasure of meeting Matt in London for a quick chat, I can attest to the depth of his expertise and his genuine commitment to fostering startup growth. The book brilliantly distills years of experience and insights, offering actionable steps that are both innovative and grounded in real-world examples.
The concepts around focusing on those critical growth levers and the idea that a small fraction of efforts can drive the majority of growth are particularly resonant. It's a perspective that I, and surely many others in the startup ecosystem, will find invaluable.
Kudos to Matt for sharing his wisdom and experiences. This book is a must-read for anyone in the startup world looking to push the boundaries of growth and success.📈💡
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- Ryan Kanaley
- 10-08-24
I love new information, and I’ll never forget the lock analogy
The more deeper I dive into marketing and the more I’ve failed (along with 1.5 successes) I’ve learned the secret sauce is never the company that spent the most on ads. It’s almost always these little yet eventually obvious “hacks” “levers” or whatever you want to call simply “clever.”
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- Renan
- 02-28-24
One of the best in startup area
A wrap up of the best in class methods to apply. I made my team buy this audible and they told me is way better then listen a podcast
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- Anonymous User
- 06-25-24
Growth Levers mostly focused on interviewing, hiring and few specific growth related opportunities
It was good. I enjoyed some sections more than others and while the book may ne perfect for a start up owner, or an etrepreneur, it may not be best for marketers interested in learning growth.
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- Larry Worth
- 09-22-24
Absolutely Worth It!
Honestly, I didn't know what to expect with this book. I downloaded it on a whim. I'm so glad it did! Matt Lerner shares insights helping startups achieve rapid growth. Lerner focuses on identifying and optimizing key drivers of business expansion. I found his data-driven approach and emphasis on experimentation to be enlightening. The case studies and real-world examples made the concepts tangible. This audiobook provided me with new ideas on how to analyze and scale my business strategically...and its been in business for 27 years. For entrepreneurs and business leaders aiming to accelerate growth, this audiobook is a valuable resource. Absolutely worth it!
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