To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.

Sal Luxx is desperate to prove her kind are more than beasts. Born a second-class citizen in a world ruled by humans, the hardheaded pure-bred iliri has had subservience beaten into her veins. But her waning hope for freedom surges when she is given a pass to the trials for an elite military unit… and unleashes her inner predator.

Born into a war almost as old as Sol and Lune themselves, Lumen, Lady of Fenn Manor has watched her family sacrifice for years at the altar of her country's ambitions. Alone and unprotected when the enemy army arrives on her doorstep, she faces two impossible choices: run north to her countrymen, or protect her home and bear the company of the temperamental General Westbrook. As the army’s stay stretches on, Lumen learns what she’s willing to sacrifice and what cannot be surrendered.

When I walked in on my girlfriend screwing another guy, I never would have thought I’d be sitting at their wedding less than six months later. But who am I to turn down a night of free food, booze and pretty bridesmaids? But at the back of the room, at the rejects table, I’m captivated by the woman sitting next to me. She’s gorgeous and smart, and I can’t work out how she’s single. Until I realise she’s the groom’s ex.

Nore Roberts didn't ask for a new life, but now that her mom is gone and her dad is newly married, she has to settle in at Shadow Grove, the old Civil War mansion her stepfamily calls home. When she meets her stepmother, Lisette, Nore is shocked by her youth and a beauty that gives her chills - and a hint of something sinister. There's hope of becoming friends with her stepbrother and sister, until Nore realizes they're hiding something....

What would you do to save a loved one? Robert’s mother, Helen, is ravaged with cancer. Every day could be her last, and Robert dreads losing the last member of his family. Robert’s friend and Holocaust survivor, Josef, tells him an unholy story and leaves him a way to save his dying mother. But, as with everything in life, the salvation comes with a steep price.

In his memoir Barry Silkman tells the incredible story of his career from player to agent with colourful anecdotes of all the characters he encountered along the way, along with some touching, personal recollections of his life so far. Silkman boasts an impressive playing career which lasted 16 years, playing for 11 different clubs including Manchester City. A gifted and skillful player, he was your archetypal Cockney, with Romany gypsy appearance with a shock of black curly hair, tan and socks rolled around his ankles.

At Sunny Pines Retirement Community, where the “Sixty-Two and Better!” share their golden years, secrets abound. Some scandalous, some haunting, and some dangerous. For Birdie Allen, a retired business owner and grandmother, her secret is the only thing she’s got left. Getting old isn’t the hardest part about life. It’s the memories from more than fifty years ago of the death of her unrequited love. And Birdie’s abandoned quest to root out the killer.

Nothing’s gone right for Lawrence since he had to move from Charlotte to Larenville, North Carolina, to live with his granny. When Lawrence ends up in one too many fights at his new school, he gets expelled. The fight wasn’t his fault, but since his pop’s been gone, it feels like no one listens to what Lawrence has to say. Instead of going to school, Lawrence starts spending his days at the rec center, helping out a neighbor who runs a chess program. Some of the kids in the program will be picked to compete in the Charlotte Classic chess tournament. Could this be Lawrence's chance to go home?

1984. On board The Carousel cruise ship in the middle of the Mediterranean, two-year-old Robert vanishes from his cabin while his family sleep soundly beside him. Despite the frantic efforts of his mother Kimberly and stepfather Jason, he is never found. 2024. Lily balances a busy career as a psychotherapist with her responsibilities as a wife, mother and mediator between her divorced parents. Her older brother Robert's disappearance has cast a dark shadow over Lily's family her whole life.

Shea-Lynne O’Rourke is no innocent princess. But she is off-limits. Older. Strong-Willed. Mouthy AF. That doesn’t stop me from wanting to possess this feisty Irish Rose and make the only woman I can’t have mine. She's my last bodyguard gig before I take my place in Quinlan Empire. I'm riddled with scars and past sins, too filthy for an angel. Who surprises me with a savage taste for the forbidden.