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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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Publisher's summary
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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WOW!
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Like a collection of about.com articles
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Good advice
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
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What listeners say about This Is Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nigel
- 12-08-18
Wonderful synthesis
If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)
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- Anonymous User
- 06-01-20
A great motivation
Inspirational and informative. Easy to listen. A book each marketer should listen to. Highly recommended!
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- Nakul Shenoy
- 12-11-18
Perfect guide to marketing oneself
Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.
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- Kay
- 08-17-24
Relevant info
Great book and very useful information, at least for those new to marketing like me.
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- Tom
- 01-13-19
good listen
like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long
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- Anonymous User
- 02-09-19
Immense
This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.
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- Amazon Customer
- 12-19-18
This is Excellent!
It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.
I wasn’t a fan. A cool outlier if you will.
I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.
If you need to move people then you need “This is Marketing” in your life.
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- Anonymous User
- 07-03-19
In itself the proof of Seth's perspective
I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!
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- Sandras Phiri
- 01-10-21
Excellent book
There are many books on marketing but this ones tops them. Seth is brilliant at conveying marketing concepts. Totally worth it
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- George Eadie
- 01-25-23
A necessary rebuttal against “the funnel”
In a world of hustle this is both a reminder and pathway to establish an enterprise that has deep roots.
This book and approach is not for the impatient. It is for those looking for breakthrough insight into their customer, their business purpose, and the bridge between them.
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