Your Brand Should Be Gay (Even If You’re Not)
The Art and Science of Creating an Authentic Brand
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Narrated by:
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Re Perez
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By:
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Re Perez
About this listen
What made you check out this book? Perhaps you’re wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attention? Did the idea of uncovering the art and science of creating an authentic brand pique your curiosity? Maybe it’s all of the above. Whatever the case, the book made enough of an impression that you are now reading these words. What this moment demonstrates is the idea behind what an authentic brand is all about—owning a perception in the marketplace that compels people to take action.
In Your Brand Should be Gay (Even if You’re Not), Re Perez—seasoned Brand Strategist, keynote speaker, CEO and founder of Branding For The People—uses real-life case studies and behind-the-scenes stories to challenge your understanding of branding, demonstrate the transformational impact of authentic brands, and share his proven branding process that has helped his clients shift from unknown to celebrity-like status. Pre-revenue to multi-millionaire. Ashamed to proud. Outdated to cutting-edge. And, embarrassingly inauthentic to courageously authentic both in life and in business.
©2020 Re Perez (P)2023 Re PerezListeners also enjoyed...
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
What listeners say about Your Brand Should Be Gay (Even If You’re Not)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Brandi Walker
- 10-25-23
Do Not Purchase the resources mentioned!!!
The content is a different perspective from branding than what I have encountered. Eager to find out more I went to the Book's Resources Page; normally when a book says resources available they are free. These are $7 a piece or $27 for the Bundle; I bought the Business Bundle. There was no link given at purchase. I received a bare bones email with a link to a Google Drive 12 hours later. The link said Access Denied, now awaiting a resolution.
This is the first time that I have encountered so many issues to just download a book's resources. Anything he says about business; is tainted just from this experience.
Although, now I know what not to do if I write a book and I say resources available. If this is my experience, how accurate is the content in his book? Maybe the money recieved from successful clients can be used to manage the content delivery system in place.
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