Building a StoryBrand
Clarify Your Message So Customers Will Listen
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Narrated by:
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Donald Miller
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By:
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Donald Miller
About this listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Innovation Secrets of Steve Jobs
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- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
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By: Guy Kawasaki
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Expert Secrets
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
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All In
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
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Know What You're For
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
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What Customers Crave
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- By: Nicholas J. Webb
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Dotcom Secrets
- By: Russell Brunson
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Free Prize Inside!
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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What listeners say about Building a StoryBrand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Carson Swisher
- 10-25-17
Every entrepreneur should read or listen to this book.
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.
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51 people found this helpful
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- R. rodila
- 11-16-18
Phenomenal... BUT best as a hardcopy
As much as I LOVE audio books, every once in a while I come across one that I can't help but recognize, should have been just a hard copy. This is a phenomenal book!! Although it was not written to be an audiobook and that's pretty clear. The way that it's read and how you're supposed to be looking at things in the book. Plus it is packed full of good information that needs to be highlighted and come back to time and time again.
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6 people found this helpful
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- Patrick Ferry
- 10-28-17
excellent breakdown of how to utilize story <br />
after listening to first two chapters I immediately wanted to go back and Implement all of the tactics and ideas that he recommended that's how useful the book is don't need anymore Concepts without simple implementation
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3 people found this helpful
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Overall
- Alessia S.
- 10-26-21
Interesting, and with a step by step guide
It was a very easy read but I do suggest reading most chapters twice to get all your juices flowing and create your brand script. I loved the examples and the step by step guide to creating a story brand script.
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2 people found this helpful
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- Jason F.
- 09-22-22
Excellent!
Whether you are in marketing, a small business owner, or an HR professional, do yourself a favor and read this book! It provides an excellent framework for drawing your audience in to your product or service through focus on THEIR goals, who THEY are, and why THEY are able to achieve THEIR goals by working with you - all with a storybook feel.
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1 person found this helpful
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- Ruben
- 11-28-22
Such a powerful book!
Extremely valuable information to download. I was super intrigued at the information and outline I can apply to say many aspects of my own personal business and In my professional workplace
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- jm1939
- 10-19-22
straight forward with critical information
Absolutely loved this book! I'm intending on opening a LLC very soon and will reread as I'm starting to build the business.
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- jmbenga
- 08-05-23
Resourceful, mind opening.
I genuinely believe the people bashing this book just didn't get it.
Of course Donald is going to promote his services somehow, he is putting his philosophy into practice. However this book is far from being a side pitch to his website as some people state, it provides a free tool to help you organize your marketing strategy which he often refers to, and I found it incredibly helpful.
It is incredibly resourceful for such a low price. it personally left me with a really complete strategy to starting my marketing strategy. I feel like I untapped the Pandora box of psylogocial tricks to market my products and gave me a solid roadmap to follow and keep researching on the subject. it's a book about communicating effectively.
I highly recommend this to anyone that isn't already a marketing expert and wants to start selling something or simply build an online process and make people connect with their brand.
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- Jose M.
- 05-13-23
He lays it all out for you
The company I work for has encouraged all of us in the marketing department to read this book and I see why. He lays out a complete gameplan on how to create a compelling story for your brand that will attract and convert all the right customers. nice voice to listen to and there are a lot of great stories weaved throughout the book to keep you engaged.
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- RhettR
- 12-21-22
clear, concise - messaging
Marketing your business or idea takes telling a good story to get others excited about your dream. This book is excellent at telling you HOW to do it and WHY your current messaging is not working. this 7-step framework can and should be used business and even your personal life. I liked it so much, I purchased his online course.
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