My Life as a 50+ Year-Old White Male is the story of how a biracial woman became a powerful voice in a traditionally male-dominated field. In this memoir, Carline takes you on her journey from humble beginnings as a Haitian immigrant to becoming a "million-dollar copywriter" in the highly competitive alternative health direct-response industry.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You're not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: "Is it worth the risk?" The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn't have to be a roll of the dice. Are you ready to step into this new paradigm?

Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Here's what started the phenomenon: This book has been a best seller for over 15 years and has been used by screenwriters around the world! Blake Snyder tells all in this fast, funny, and candid look inside the movie business. Save the Cat is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Winner of two NAACP awards for his writing, bestselling author Hill Harper is an acclaimed actor known for his role on CSI: NY. A Brown University and Harvard Law School alum, Harper is also a passionate public servant. In this book he offers comforting advice for today's youth through his own wisdom as well as that of such luminaries as Michelle Obama and Angela Bassett.

Since posting her first makeup tutorial in 2008, Dulce Candy has become one of the top beauty stars on YouTube - boasting more than two million subscribers and garnering hundreds of millions of views for her bright and energetic how-to videos. But before she became a style icon and a role model to millions of young women, Dulce struggled to make her way in the world.

Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.

Whether or not you remember Trista (Rehn) Sutter from her heartbreak on the first season of The Bachelor reality show or as the original Bachelorette, you’ve probably seen her on the cover of magazines like People and US Weekly or on shows like Ellen and Dancing with the Stars. She has rarely been out of the public eye since falling in love with Ryan Sutter on The Bachelorette more than ten years ago.

Women are notorious over-preparers and underestimators when it comes to their own readiness to try something new. But as Emma teaches, what most often holds us back are our own fears, excuses, and doubts. With her revolutionary manifesto, Winging It, Emma shares a rallying cry for all women to “do the things that scare you, build your wealth, make an impact, fail lots, and get up and try again”.

As the founder of the lifestyle website TheChicSite.com and CEO of her own media company, Rachel Hollis developed an immense online community by sharing tips for better living while fearlessly revealing the messiness of her own life. Now, in this challenging and inspiring new book, Rachel exposes the 20 lies and misconceptions that too often hold us back from living joyfully and productively.

From a child on welfare to a self-made multimillionaire, CEO of Future Force, Inc., personal coach, and spiritual healer, Christian Mickelsen is on a mission to awaken humanity to the oceans of abundance of money, love, health, happiness, and success that lie within each of us. External forces such as society, the economy, and politics are nothing compared to the internal forces of our own fears, doubts, and limited thinking.

What if you were only known for the worst thing you've ever done? Not only does the US have the highest rate of incarceration in the world, it also makes certain that the stigma of a felony conviction follows people who have already served their time. After she came to understand both the frustrations and untapped potential of the incarcerated, Catherine Hoke founded Defy Ventures, a revolutionary organization devoted to transforming the lives of people both inside and outside prison walls. A Second Chance is the story of how Defy came to be.

Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O'Loughlin knows there is a better way. In Killing It, she shares the wisdom she's gained from her successful experiences.

Inner Voice: Unlock Your Purpose and Passion tells the story of how one man's struggle to find the true meaning of life evolved into a worldwide movement known as Inner Voice. Internationally recognized businessman, financial expert, and real-estate icon Russ Whitney spent five years and 20,000 hours researching and developing this program. It is built on simple yet powerful principles and strategies that guide listeners to identify their purpose.

The straight-talking, best-selling author and Pitbull of Personal Development is back with a pithy and prescriptive guide to success. A five-time best-selling author and one of the country's leading business speakers, Larry has made a reputation for being the first to challenge the positive-attraction gurus and the law-of-attraction bozos with his commonsense approach to success. Larry doesn't sugar-coat, and he isn't afraid to make people uncomfortable, because he wants us to stop making excuses, and start getting results.

How many times have you tried to change your own habits, only to find that changing yourself is even harder than trying to change someone else? With his signature wit and commonsense psychology, Dr. Kevin Leman walks you through your own personal five-day action plan. You will come to accept the truth about yourself, boost your confidence by identifying the lies you’re telling yourself (and putting them to rest for good), and change your life by concentrating on becoming who you really want to be.

Is an argument-free marriage possible? Fawn Weaver's answer is yes, absolutely, even when one or both partners are strong willed, independent, and opinionated. (She admits to being all three.) In this groundbreaking book, the best-selling author and award-winning marriage blogger asks listeners to invest 28 days in learning how to live together without bickering, blame, angry outbursts, or silent treatments.

After three years of living his dream as a professional baseball pitcher, Mike Robbins had an arm injury that benched him for good, and when this happened, he had to figure out who he was without the identity of "baseball player" - a process fraught with emotional highs and lows. He quickly realized that the self-criticism and self-doubt he was feeling are epidemic in our culture. Too often we base our value on our external world - our jobs, finances, appearance, or various other factors.

Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.