Showing titles in Sales & Selling

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.

Where do I start? What do I say? I don't want to sound like a salesman. How can I relax my prospects? When we are untrained, giving presentations can be difficult. We don't know the real questions in the minds of our prospects. We don't know what triggers a "yes" or "no" decision. Many times, we don't even know where to start.

In The HyperLocal, HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets and choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market.

Are you chained to your business? Most entrepreneurs desire to build a business that creates freedom in their lives. However, as the business grows, they end up becoming chained to it; not able to detach physically, emotionally, or mentally. Their passion dwindles and the business they own eventually owns them. The 2-Day CEO shares the exact strategies that have taken countless business owners from being consumed by their businesses to living a life of liberty, abundance, and impact. Learn the strategies to become a two-day CEO.

Sales is a world where the slightest advantage can be the difference between being the top performer and missing quota. This book is built to give you meaningful advice that will help you get that edge and be the top performer in the competitive, challenging world of cybersecurity sales. Imagine identifying your ideal buyer and then asking them to write a book on what works and what doesn’t when selling to them.

Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct and succinct, using as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain personality type; it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need a product or service.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

Supercharge Your Notary Business With LinkedIn answers these questions with specific examples of what to say, and not say, when you’re building relationships. There are common mistakes that most notaries make when they’re seeking customers, and this book will highlight them so you can avoid them. Notaries are always looking for fast and easy ways to make money being of service in this business. And, while not always fast, relationships are the key to building a thriving notary business. This book will help you develop the habit of staying in touch with your prospects all the time, so ...

Have you discovered the power of the one-call close? Sell It Today, Sell It Now, an audio seminar by sales champion Tom Hopkins, is a supplemental training program that compliments the Sell It Today, Sell It Now book. This audio program, along with the accompanying workbook, is your ultimate reference guide to planning and perfecting the art of the one-call close.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And many of them even have useful ideas and tips. But it doesn't matter how many tricks a salesperson has at hand if he or she doesn't have the one most important weapon in any salesperson's arsenal: the motivation to get out there and sell!Rhetorical tricks and clever devices, even if they're occasionally effective, don't make great salespeople; hard-working, self-motivated, optimistic people do.

"After you listen to this powerful series and take my advice, people will instantly notice your transformation. They'll start coming to you for guidance because you will have become a leader in their eyes. When conflicts arise, you'll notice how quickly you're able to bring arguments to a halt. By being able to build rapport with anyone you choose, your ability to communicate will get the results you want in any business situation, no matter if you are closing a sale or motivating your team." (Dr. Tony Alessandra)

The more you study the world's top salespeople in any industry, the more you realize that their success is a result of who they are more than merely what they do. Thus, logic would have it that if you want to take your sales to the next level, you must first figure out how to take yourself to the next level (because it happens only in that order). That's exactly what this book will help you do, faster than you ever realized is possible.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Rob Sperry has brought in 19 top earners among the network marketing industry to have each one give you their TOP recruiting secrets to help you achieve six figures. Each one of these authors shares their unique recruiting secrets. They will give you specific strategies to implement immediately. They will challenge YOU! They will give you the blueprint for network marketing success.

While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.

5-Minute Selling presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100 percent to your sales.