Consumer Research

Product List
    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,217 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

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    • The Magic Words for Influence and Impact
    • By: Phil M. Jones
    • Narrated by: Phil M. Jones
    • Length: 1 hr and 14 mins
    • Release date: 12-01-17
    • Language: English
    • 4.5 out of 5 stars 11,614 ratings
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Regular price: $7.79 or 1 credit

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    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Release date: 07-27-20
    • Language: English
    • 4.5 out of 5 stars 6 ratings
    • In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today....

    Regular price: $17.19 or 1 credit

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    • The New Paradigm for Connecting Brands to People
    • By: Marc Gobe
    • Narrated by: DeMario Clarke
    • Length: 12 hrs and 42 mins
    • Release date: 02-28-13
    • Language: English
    • 4 out of 5 stars 83 ratings
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Regular price: $24.95 or 1 credit

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

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    • The Politics of Mass Consumption in Postwar America
    • By: Lizabeth Cohen
    • Narrated by: Karen White
    • Length: 21 hrs and 43 mins
    • Release date: 06-05-18
    • Language: English
    • 4 out of 5 stars 16 ratings
    • In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....

    Regular price: $25.79 or 1 credit

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    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 194 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

    Sale price: $15.47 or 1 credit

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    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

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    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: $17.19 or 1 credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

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    • The Remarkable Shallowness of the Improvising Brain
    • By: Nick Chater
    • Narrated by: Nick Chater
    • Length: 7 hrs and 26 mins
    • Release date: 11-06-18
    • Language: English
    • 4.5 out of 5 stars 44 ratings
    • In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....

    Regular price: $17.19 or 1 credit

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    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 07-02-08
    • Language: English
    • 4 out of 5 stars 350 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Regular price: $21.48 or 1 credit

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    • Secrets for Selling to the Subconscious Mind
    • By: Dr. A. K. Pradeep
    • Narrated by: Hari S. Patel
    • Length: 9 hrs and 15 mins
    • Release date: 07-10-20
    • Language: English
    • 4 out of 5 stars 7 ratings
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Regular price: $17.19 or 1 credit

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    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,226 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Regular price: $15.75 or 1 credit

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    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Release date: 03-05-13
    • Language: English
    • 4.5 out of 5 stars 6,894 ratings
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    Regular price: $14.99 or 1 credit

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    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • By: Christopher Mims
    • Narrated by: James Fouhey
    • Length: 11 hrs and 23 mins
    • Release date: 09-14-21
    • Language: English
    • 4.5 out of 5 stars 197 ratings
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Regular price: $24.29 or 1 credit

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    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 09-24-21
    • Language: English
    • 5 out of 5 stars 24 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Regular price: $17.19 or 1 credit

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  • Regular price: $14.39 or 1 credit

    Sale price: $14.39 or 1 credit

    • By: Gary Vaynerchuk
    • Narrated by: Gary Vaynerchuk
    • Length: 5 hrs and 41 mins
    • Release date: 06-28-11
    • Language: English
    • 4.5 out of 5 stars 2,871 ratings
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Regular price: $18.89 or 1 credit

    Sale price: $18.89 or 1 credit