Consumer Science
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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One of the best marketing books!
- By Colin on 04-22-25
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Release date: 11-15-22
- Language: English
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- By: Lizabeth Cohen
- Narrated by: Karen White
- Length: 21 hrs and 43 mins
- Unabridged
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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Disappointing
- By Susan D on 04-07-21
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrated by: Karen White
- Length: 21 hrs and 43 mins
- Release date: 06-05-18
- Language: English
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- By: David Hoffeld
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Unabridged
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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Misunderstands both Science and Selling
- By Mike A on 04-25-17
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrated by: David Hoffeld
- Length: 7 hrs and 52 mins
- Release date: 11-15-16
- Language: English
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- By: Gad Saad, David M. Buss - foreword
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Unabridged
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Read by Lost in space robot
- By Jose Quintanilla on 02-18-21
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Release date: 12-03-19
- Language: English
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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Happy Money
- The Science of Smarter Spending
- By: Elizabeth Dunn, Michael Norton
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Unabridged
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Long-winded but worthwhile; infuriating narrator
- By maxpower on 05-19-15
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Happy Money
- The Science of Smarter Spending
- Narrated by: B.J. Harrison
- Length: 5 hrs and 29 mins
- Release date: 10-21-13
- Language: English
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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CX 101 at its best
- By leo on 07-05-25
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 05-11-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Stumbling on Happiness
- By: Daniel Gilbert
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Unabridged
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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Great Book!
- By TL on 06-09-06
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Stumbling on Happiness
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Release date: 04-27-06
- Language: English
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....
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The Customer Science Handbook
- Using Behavioral Insights to Create Breakthrough Customer Experiences
- By: Alexander Chernev
- Narrated by: Virtual Voice
- Length: 13 hrs and 38 mins
- Unabridged
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Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...
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The Customer Science Handbook
- Using Behavioral Insights to Create Breakthrough Customer Experiences
- Narrated by: Virtual Voice
- Length: 13 hrs and 38 mins
- Release date: 07-19-25
- Language: English
- Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and...
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Clean
- The New Science of Skin
- By: James Hamblin
- Narrated by: Barrett Leddy
- Length: 7 hrs and 11 mins
- Unabridged
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Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.
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Pretty topical
- By DT on 08-02-20
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Clean
- The New Science of Skin
- Narrated by: Barrett Leddy
- Length: 7 hrs and 11 mins
- Release date: 07-21-20
- Language: English
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The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- By: Tanja Hester
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Unabridged
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Great info!
- By Cara Taylor on 02-20-24
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Release date: 11-23-21
- Language: English
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Release date: 06-01-10
- Language: English
- Dan Ariely exposes the surprising negative and positive effects irrationality can have on our lives....
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Release date: 05-05-11
- Language: English
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Great, logical book
- By Everyday Guy on 12-02-24
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 11-28-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Disappointing and lightweight
- By Gerry on 07-25-16
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Release date: 06-14-16
- Language: English
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- By: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Such boring narration (returned)
- By William J Brown on 10-08-19
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 10-01-19
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Statistics Simplified—For People Who Prefer Stories over Numbers
- Learn to Make Better Decisions. Become an Informed Consumer. Debunk Popular Misbeliefs (Advanced Thinking Skills, Book 6)
- By: Albert Rutherford, Abby Gordon
- Narrated by: Russell Newton
- Length: 2 hrs and 26 mins
- Unabridged
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Become a better decision-maker and more informed consumer using statistics stories. Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples and establish a connection with the information. By transforming data into narratives, we recall and thus apply insights more effectively, enhancing our ability to make more informed decisions. Perfect for the Math-Averse. You don’t need to crunch numbers to make statistics valuable.
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Fun and accessible
- By R. Silva on 01-09-25
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Statistics Simplified—For People Who Prefer Stories over Numbers
- Learn to Make Better Decisions. Become an Informed Consumer. Debunk Popular Misbeliefs (Advanced Thinking Skills, Book 6)
- Narrated by: Russell Newton
- Length: 2 hrs and 26 mins
- Release date: 06-21-24
- Language: English
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Become a better decision-maker and more informed consumer using statistics stories. Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples.
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The Day the World Stops Shopping
- How Ending Consumerism Saves the Environment and Ourselves
- By: J.B. MacKinnon
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 54 mins
- Unabridged
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The economy says we must always consume more. The planet says we consume too much. Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to Earth-saving levels without triggering economic collapse? Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain.
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Thought Provoking
- By Tyler on 06-29-24
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The Day the World Stops Shopping
- How Ending Consumerism Saves the Environment and Ourselves
- Narrated by: Kaleo Griffith
- Length: 11 hrs and 54 mins
- Release date: 05-25-21
- Language: English
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Consuming less is our best strategy for saving the planet - but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world without shopping....
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- By: Steve Stoute, Mim Eichler Rivas
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Unabridged
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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Buy the paper book
- By MR on 08-10-19
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrated by: Kerry Washington
- Length: 11 hrs and 59 mins
- Release date: 04-03-14
- Language: English
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Release date: 08-10-10
- Language: English
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Anthro-Vision
- A New Way to See in Business and Life
- By: Gillian Tett
- Narrated by: Imogen Church
- Length: 10 hrs and 40 mins
- Unabridged
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.
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A Woke Joke-My First Returned Book
- By Bob Flob on 06-16-21
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Anthro-Vision
- A New Way to See in Business and Life
- Narrated by: Imogen Church
- Length: 10 hrs and 40 mins
- Release date: 06-08-21
- Language: English
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While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior....
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