Marketing Behavior Change

Product List
    • Applying Psychology and Behavioral Economics
    • By: Stephen Wendel
    • Narrated by: Danny Hughes
    • Length: 12 hrs and 46 mins
    • Release date: 07-25-23
    • Language: English
    • 4.5 out of 5 stars 5 ratings
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Regular price: $21.49 or 1 credit

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    • Leadership Behavior Strategies for Continuous Improvement in Healthcare
    • By: John Toussaint, Kim Barnas, Emily Adams - contributor
    • Narrated by: Kyle Tait
    • Length: 5 hrs and 37 mins
    • Release date: 07-14-21
    • Language: English
    • 3.5 out of 5 stars 10 ratings
    • Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....

    Regular price: $17.19 or 1 credit

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    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,226 ratings
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Regular price: $15.75 or 1 credit

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    • Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
    • By: Jonah Berger
    • Narrated by: Bobby Sánchez
    • Length: 8 hrs and 51 mins
    • Release date: 07-27-22
    • Language: Spanish
    • 4.5 out of 5 stars 5 ratings
    • Aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa....

    Regular price: $17.19 or 1 credit

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    • Channeling Attention for Change
    • By: Robert B. Cialdini
    • Narrated by: John Bedford Lloyd
    • Length: 9 hrs and 24 mins
    • Release date: 09-06-16
    • Language: English
    • 4.5 out of 5 stars 4,941 ratings
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Regular price: $19.49 or 1 credit

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    • How to Change Anyone's Mind
    • By: Jonah Berger
    • Narrated by: Keith Nobbs, Fred Irby
    • Length: 6 hrs and 46 mins
    • Release date: 03-10-20
    • Language: English
    • 4.5 out of 5 stars 611 ratings
    • Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....

    Regular price: $14.99 or 1 credit

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    • How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
    • By: Tanja Hester
    • Narrated by: Tanja Hester
    • Length: 9 hrs and 8 mins
    • Release date: 11-23-21
    • Language: English
    • 4.5 out of 5 stars 9 ratings
    • Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....

    Regular price: $21.49 or 1 credit

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    • How Gen Z Will Change the Future of Business—and What to Do About It
    • By: Jason R. Dorsey, Denise Villa
    • Narrated by: Jason R. Dorsey, Denise Villa
    • Length: 9 hrs and 28 mins
    • Release date: 09-22-20
    • Language: English
    • 4.5 out of 5 stars 63 ratings
    • The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters....

    Regular price: $24.29 or 1 credit

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    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • By: Christopher Mims
    • Narrated by: James Fouhey
    • Length: 11 hrs and 23 mins
    • Release date: 09-14-21
    • Language: English
    • 4.5 out of 5 stars 197 ratings
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Regular price: $24.29 or 1 credit

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    • How Mobile Intelligence Will Change Everything
    • By: Michael Saylor
    • Narrated by: LJ Ganser
    • Length: 8 hrs and 43 mins
    • Release date: 05-20-13
    • Language: English
    • 4.5 out of 5 stars 101 ratings
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Regular price: $19.95 or 1 credit

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    • How to Build Products That Create Change
    • By: Matt Wallaert
    • Narrated by: Matt Wallaert
    • Length: 4 hrs and 40 mins
    • Release date: 06-11-19
    • Language: English
    • 4 out of 5 stars 131 ratings
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Regular price: $15.75 or 1 credit

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    • The Art of Changing Hearts, Minds, and Actions
    • By: Guy Kawasaki
    • Narrated by: Dan John Miller
    • Length: 4 hrs and 49 mins
    • Release date: 03-08-11
    • Language: English
    • 4 out of 5 stars 524 ratings
    • Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships....

    Regular price: $13.50 or 1 credit

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    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • By: Aja Barber
    • Narrated by: Aja Barber
    • Length: 8 hrs and 17 mins
    • Release date: 10-05-21
    • Language: English
    • 4.5 out of 5 stars 73 ratings
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    Regular price: $19.48 or 1 credit

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    • The Power to Change Minds and Behavior and Stay Ahead of the Competition
    • By: Andrea Coville, Paul B. Brown
    • Narrated by: Karen Saltus
    • Length: 3 hrs and 15 mins
    • Release date: 08-26-14
    • Language: English
    • 4.5 out of 5 stars 4 ratings
    • Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....

    Regular price: $21.48 or 1 credit

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    • How It Will Be Created and How It Will Change Our Lives
    • By: Alvin Toffler, Heidi Toffler
    • Narrated by: Melissa Edris
    • Length: 16 hrs and 14 mins
    • Release date: 05-01-06
    • Language: English
    • 4 out of 5 stars 99 ratings
    • Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how....

    Regular price: $22.50 or 1 credit

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    • Succeed in the Digital Economy by Changing the Way Your Organization Thinks
    • By: David H. DeWolf, Jessica S. Hall
    • Narrated by: David H. DeWolf, Jessica S. Hall
    • Length: 3 hrs and 47 mins
    • Release date: 08-30-19
    • Language: English
    • 4.5 out of 5 stars 31 ratings
    • The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....

    Regular price: $14.95 or 1 credit

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    • A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
    • By: Stephen C. Lundin Ph.D., John Christensen, Harry Paul
    • Narrated by: Oliver Wyman
    • Length: 2 hrs and 38 mins
    • Release date: 02-26-04
    • Language: English
    • 4 out of 5 stars 44 ratings
    • Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....

    Regular price: $14.81 or 1 credit

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    • How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
    • By: John Gerzema, Michael D'Antonio
    • Narrated by: Ray Chase
    • Length: 8 hrs and 59 mins
    • Release date: 07-10-20
    • Language: English
    • Not rated yet
    • Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....

    Regular price: $19.95 or 1 credit

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    • How Radical Researchers Are Changing Our World
    • By: Andrew Leigh
    • Narrated by: P. J. Ochlan
    • Length: 8 hrs and 18 mins
    • Release date: 08-07-18
    • Language: English
    • 4 out of 5 stars 29 ratings
    • Social scientists have adopted the practices of more traditional scientists - using randomized trials to design policies aimed at improving education, lowering crime, elevating employment, and improving living standards. The authors bring the lives of these radical researchers to life....

    Regular price: $19.95 or 1 credit

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    • How to Change Mass Behaviour by Harnessing Our True Nature
    • By: Mark Earls
    • Narrated by: Dennis Holland
    • Length: 12 hrs and 50 mins
    • Release date: 07-10-20
    • Language: English
    • 5 out of 5 stars 1 rating
    • The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....

    Regular price: $21.49 or 1 credit

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