Marketing Behavior Change
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good overview of the discipline
- By Amazon Customer on 08-03-24
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 07-25-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- By: John Toussaint, Kim Barnas, Emily Adams - contributor
- Narrated by: Kyle Tait
- Length: 5 hrs and 37 mins
- Unabridged
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.
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Not a good audio book format
- By alexander schwetlick on 10-02-22
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Becoming the Change
- Leadership Behavior Strategies for Continuous Improvement in Healthcare
- Narrated by: Kyle Tait
- Length: 5 hrs and 37 mins
- Release date: 07-14-21
- Language: English
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Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care....
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- By: Jonah Berger
- Narrated by: Bobby Sánchez
- Length: 8 hrs and 51 mins
- Unabridged
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Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.
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Mucho rodeo
- By Maria on 07-20-24
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- Narrated by: Bobby Sánchez
- Length: 8 hrs and 51 mins
- Release date: 07-27-22
- Language: Spanish
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Aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa....
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- By David on 01-02-17
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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Release date: 09-06-16
- Language: English
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
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Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
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The Catalyst
- How to Change Anyone's Mind
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Release date: 03-10-20
- Language: English
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Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- By: Tanja Hester
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Unabridged
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.
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Great info!
- By Cara Taylor on 02-20-24
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Wallet Activism
- How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
- Narrated by: Tanja Hester
- Length: 9 hrs and 8 mins
- Release date: 11-23-21
- Language: English
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Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....
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Zconomy
- How Gen Z Will Change the Future of Business—and What to Do About It
- By: Jason R. Dorsey, Denise Villa
- Narrated by: Jason R. Dorsey, Denise Villa
- Length: 9 hrs and 28 mins
- Unabridged
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.
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interesting entry into understanding GenZ
- By Amazon Customer on 12-27-21
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Zconomy
- How Gen Z Will Change the Future of Business—and What to Do About It
- Narrated by: Jason R. Dorsey, Denise Villa
- Length: 9 hrs and 28 mins
- Release date: 09-22-20
- Language: English
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The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters....
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- By: Christopher Mims
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Unabridged
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
- By Jacquie on 10-06-21
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- Narrated by: James Fouhey
- Length: 11 hrs and 23 mins
- Release date: 09-14-21
- Language: English
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Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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Commonplace knowledge peppered with buzzwords
- By Amazon Customer on 10-22-13
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Release date: 05-20-13
- Language: English
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 06-11-19
- Language: English
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Unabridged
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
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I judged a book by it's cover-story
- By Derek on 04-14-11
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Release date: 03-08-11
- Language: English
- Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships....
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- By: Aja Barber
- Narrated by: Aja Barber
- Length: 8 hrs and 17 mins
- Unabridged
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We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Everyone, please read this
- By Mairi Honickman on 12-11-21
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrated by: Aja Barber
- Length: 8 hrs and 17 mins
- Release date: 10-05-21
- Language: English
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- By: Andrea Coville, Paul B. Brown
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Unabridged
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
- Release date: 08-26-14
- Language: English
- Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- By: Alvin Toffler, Heidi Toffler
- Narrated by: Melissa Edris
- Length: 16 hrs and 14 mins
- Unabridged
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Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.
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Good content, but...
- By Steward on 11-08-06
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrated by: Melissa Edris
- Length: 16 hrs and 14 mins
- Release date: 05-01-06
- Language: English
- Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how....
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Release date: 08-30-19
- Language: English
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- By: Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrated by: Oliver Wyman
- Length: 2 hrs and 38 mins
- Unabridged
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrated by: Oliver Wyman
- Length: 2 hrs and 38 mins
- Release date: 02-26-04
- Language: English
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- By: John Gerzema, Michael D'Antonio
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Unabridged
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Release date: 07-10-20
- Language: English
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Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....
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Randomistas
- How Radical Researchers Are Changing Our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Unabridged
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Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.
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Cristal clear
- By Lorenzo Solano on 01-23-19
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Randomistas
- How Radical Researchers Are Changing Our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Release date: 08-07-18
- Language: English
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Social scientists have adopted the practices of more traditional scientists - using randomized trials to design policies aimed at improving education, lowering crime, elevating employment, and improving living standards. The authors bring the lives of these radical researchers to life....
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- By: Mark Earls
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Unabridged
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Story
Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrated by: Dennis Holland
- Length: 12 hrs and 50 mins
- Release date: 07-10-20
- Language: English
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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