Enchantment
The Art of Changing Hearts, Minds, and Actions
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $13.50
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Dan John Miller
-
By:
-
Guy Kawasaki
About this listen
Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....
- A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
- A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
- A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
- A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."
©2011 Guy Kawasaki (P)2011 Penguin AudiobooksListeners also enjoyed...
-
The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
-
-
Great Content - Punishing Narration
- By Jacqueline Harris on 02-28-09
By: Guy Kawasaki
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
-
-
A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
-
Mindset
- The New Psychology of Success
- By: Carol S. Dweck PhD
- Narrated by: Bernadette Dunne
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
-
😫THIS NARRATOR IS UNBEARABLE 😫
- By The non-critic on 03-29-19
-
Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
-
-
Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
-
The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
-
-
Great Content - Punishing Narration
- By Jacqueline Harris on 02-28-09
By: Guy Kawasaki
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
-
-
A Very Poor Read
- By Anthony Butler on 04-14-21
By: Brendan Kane
-
Mindset
- The New Psychology of Success
- By: Carol S. Dweck PhD
- Narrated by: Bernadette Dunne
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
-
😫THIS NARRATOR IS UNBEARABLE 😫
- By The non-critic on 03-29-19
-
Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
-
-
Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
-
The Hero's 2 Journeys
- By: Michael Hauge, Christopher Vogler
- Narrated by: Michael Hauge, Christopher Vogler
- Length: 3 hrs and 15 mins
- Original Recording
-
Overall
-
Performance
-
Story
Make your story the best it can be on two levels. Hear each superstar teacher present his unique approach to story telling.
-
-
I enjoyed this.
- By Jane on 06-17-12
By: Michael Hauge, and others
-
The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
-
The Greatness Mindset
- Unlock the Power of Your Mind and Live Your Best Life Today
- By: Lewis Howes
- Narrated by: Lewis Howes
- Length: 9 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Through his breakthrough discoveries, New York Times best-selling author Lewis Howes reveals how you can rewrite your past to propel yourself into a powerful and abundant future.
-
-
Hit a nerve
- By Anonymous User on 05-02-23
By: Lewis Howes
-
The Like Switch
- An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over
- By: Jack Schafer PhD, Ph.D. Marvin Karlins Ph.D.
- Narrated by: George Newbern
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.
-
-
Very informative , PDF on audible website....
- By Michael Jones on 11-30-15
By: Jack Schafer PhD, and others
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Clever and Useful
- By David on 01-02-17
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Power of Habit
- Why We Do What We Do in Life and Business
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
-
-
Nice! A guide on how to change
- By Mehra on 04-22-12
By: Charles Duhigg
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
The Charisma Myth
- How Anyone Can Master the Art and Science of Personal Magnetism
- By: Olivia Fox Cabane
- Narrated by: Lisa Cordileione
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
-
-
the mystery of the missing workbook
- By kwinebold on 12-10-13
-
Creative Confidence
- Unleashing the Creative Potential Within Us All
- By: Tom Kelley, David Kelley
- Narrated by: Dan Woren
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.
-
-
A dull pointless book
- By A on 12-21-13
By: Tom Kelley, and others
-
How to Talk to Anyone
- 92 Little Tricks for Big Success in Relationships
- By: Leil Lowndes
- Narrated by: Joyce Bean, Leil Lowndes
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
What is that magic quality that makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover!) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
-
-
Good info, but painful to listen to
- By Scott on 09-19-16
By: Leil Lowndes
Related to this topic
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
-
-
Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
-
-
Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
-
High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- By: Micah Solomon
- Narrated by: Micah Solomon, Sean Pratt
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
-
-
This is the book that cracks the code!
- By Nick Morgan on 04-30-13
By: Micah Solomon
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- By: Mark Sanborn, Margaret Kelly - foreword
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
-
-
Excellent extension of The Fred Factor
- By Mike Henry Sr. on 02-07-15
By: Mark Sanborn, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
-
-
Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
People who viewed this also viewed...
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Think Remarkable
- 9 Paths to Transform Your Life and Make a Difference
- By: Guy Kawasaki, Madisun Nuismer
- Narrated by: Perry Daniels, Guy Kawasaki, Madisun Nuismer
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.
-
-
Remarkably unremarkable. Expected much more
- By Meredyth Jensen on 04-12-24
By: Guy Kawasaki, and others
-
Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- By: Daniel Priestley
- Narrated by: Michael Maloney
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
-
-
Decent read
- By Mark C. Manderson on 07-12-19
By: Daniel Priestley
-
Book the Business
- How to Make Big Money with Your Book Without Even Selling a Single Copy
- By: Adam Witty, Dan Kennedy
- Narrated by: Dan Kennedy, Adam Witty
- Length: 4 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!
-
-
Great Book
- By Dale L. Roberts on 05-24-16
By: Adam Witty, and others
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
-
Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley
-
How Champions Think
- In Sports and in Life
- By: Dr. Bob Rotella
- Narrated by: Dr. Bob Rotella
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.
-
-
A good purchase.
- By H. Peterson on 04-24-19
By: Dr. Bob Rotella
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Think Remarkable
- 9 Paths to Transform Your Life and Make a Difference
- By: Guy Kawasaki, Madisun Nuismer
- Narrated by: Perry Daniels, Guy Kawasaki, Madisun Nuismer
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.
-
-
Remarkably unremarkable. Expected much more
- By Meredyth Jensen on 04-12-24
By: Guy Kawasaki, and others
-
Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- By: Daniel Priestley
- Narrated by: Michael Maloney
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
-
-
Decent read
- By Mark C. Manderson on 07-12-19
By: Daniel Priestley
-
Book the Business
- How to Make Big Money with Your Book Without Even Selling a Single Copy
- By: Adam Witty, Dan Kennedy
- Narrated by: Dan Kennedy, Adam Witty
- Length: 4 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!
-
-
Great Book
- By Dale L. Roberts on 05-24-16
By: Adam Witty, and others
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
-
Immediately implementing ideas in a new project
- By C.J. Johnson on 02-14-24
By: Daniel Priestley
-
How Champions Think
- In Sports and in Life
- By: Dr. Bob Rotella
- Narrated by: Dr. Bob Rotella
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.
-
-
A good purchase.
- By H. Peterson on 04-24-19
By: Dr. Bob Rotella
-
Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
-
-
Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
-
The One Minute Millionaire
- The Enlightened Way to Wealth
- By: Mark Victor Hansen, Robert G. Allen
- Narrated by: Mark Victor Hansen, Robert G. Allen
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
The co-creator of the Chicken Soup series, Mark Victor Hansen, and the personal finance author, Robert Allen, have come together in a collaboration that combines inspiration with know-how.
-
-
In the wrong category?
- By Kevin Shaw on 05-04-04
By: Mark Victor Hansen, and others
-
No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- By: Dan S. Kennedy
- Narrated by: Shawn Compton
- Length: 9 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
-
-
Politically Charged + Trump Supporter
- By ds on 06-28-19
By: Dan S. Kennedy
-
Million Dollar Habits
- 10 Simple Steps to Getting Everything You Want in Life
- By: Robert Ringer
- Narrated by: Bruce Reizen
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!
-
-
This is a great book; ignore the racist review
- By Mike on 09-22-20
By: Robert Ringer
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Stealing From God
- Why Atheists Need God to Make Their Case
- By: Frank Turek
- Narrated by: John McLain
- Length: 8 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if your best reasons to doubt God prove that He exists? In an engaging and memorable way, Stealing From God shows how many atheistic arguments, instead of disproving God, reveal that He actually exists.
-
-
TERRIBLE NARRATOR
- By Joshua Donahue on 10-22-16
By: Frank Turek
-
The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
-
-
Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
-
So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
-
Clever and Useful
- By David on 01-02-17
-
Thou Shall Prosper
- Ten Commandments for Making Money, 2nd Edition
- By: Rabbi Daniel Lapin
- Narrated by: A.C. Fellner
- Length: 17 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. There's no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture. In the second edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom.
-
-
Religous references are great, personal views not
- By Jimi Hove on 03-12-22
-
So Good They Can't Ignore You
- Why Skills Trump Passion in the Quest for Work You Love
- By: Cal Newport
- Narrated by: Dave Mallow
- Length: 6 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do.
-
-
Become a craftsman
- By A. Yoshida on 07-19-17
By: Cal Newport
What listeners say about Enchantment
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Ken Wells
- 01-14-16
Actually pretty enchanting.
I truly enjoyed this listen more that I thought I would. I was expecting a snooty designer with Asian superiority complex. But as it turned out it was fun, inspiring, and enchanting. Good show!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Grant
- 01-31-12
A short book that's short on original insights.
I really admire Guy Kawasaki, but I could not offer up the fifth star for this book because too much of this book is recycled material. I've seen it or read much of it in other books. It's a worthwhile read if you are new to marketing or customer service. The term enchantment, may sound enchanting, but it's really just another way of talking about delivering positive experiences.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Dena
- 12-15-12
Excellent!
Would you listen to Enchantment again? Why?
This is a good book with specific steps and examples. It was entertaining to listen to with plenty of meat to apply to your business. Enjoy!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Sean
- 11-06-11
interesting
Interest look at human nature, and how we caputure attention, of people and or companies
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Victor Brunko
- 09-12-18
A short version of another book.
Overall a good book. It has some connections to another book of the author: The Art of the Start.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 11-22-16
impactful pragmatic recommendable
all those I recommended it to loved it
changed my life
great narration
engaging memorable
concrete
check it out
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Christopher Davis
- 07-30-12
Not Kawasaki's Best
This is not Kawasaki's best. His "Selling the Dreams" has bee a huge influence on me, and while there are golden nuggets contained within this current text, it failed to capture the magic of his earlier work. The multiple narrators was more disorienting and jarring than anything else. (The author did the chapter introductions, the main narrator did most, and a second voice did stories.) A single voice would have been a more pleasant experience. Perhaps the greatest disappointment is that despite his stated goals not to limit his scope, this is really a book about high tech marketing for a start-up. The examples and the advice were often too limited, in my opinion, to that narrow context. I know that the author disagrees as he makes claims to the contrary in the text, but I think the fact that he has to claim a wider impact is telling. I know the adage is "write what you know," but Kawasaki did a better job in earlier work getting out of his comfort zone to know more to include. My work is about internal change efforts, and it is a stretch to apply what Kawasaki has here to that context. Yes, I have a cause, and I need to recruit others to it, but the techniques here are not a great set of tools for that purpose. Also, again despite Kawasaki's stated goals, the book feels like it will become dated with an empahasis on current technology. I think with more editing and craft, the ideas about using twitter, linkedin, and facebook could have been generalized to universal principles that were then explored in the context of these specific technologies.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Daniel Godoy
- 07-26-15
Enchantment is a great book!
2nd book by Guy that i have read and i find it worth adding to my library!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- jen
- 10-05-17
Tips, Advice and more
Great book with tips easy to use. Narration was good with the author feathered in.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- mikael
- 05-02-17
Excellent book by Guy Kawasaki on enchantment.
Love Guy Kawasaki's perspective on enchantment and how to become enchanting in business or employment. Great tips and every day examples.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!