Public Relations Business
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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Political leanings crept in
- By James Hutton on 07-05-22
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 02-15-22
- Language: English
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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Good for startups, business owners
- By Michael on 08-29-17
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 09-21-16
- Language: English
- The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- By sabri sivan on 01-30-15
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 10-22-14
- Language: English
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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Great for Getting Started in PR
- By Anonymous User on 08-21-24
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Unabridged
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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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Good for stimulating thought short on substance
- By Amazon Customer on 03-09-19
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Release date: 02-19-19
- Language: English
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A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- By: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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Interesting Read
- By Tina on 01-28-15
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Release date: 04-01-14
- Language: English
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- By: Molly McPherson
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Unabridged
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Release date: 01-20-22
- Language: English
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Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....
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Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Unabridged
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- By Christopher Dunlock on 12-01-23
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Crystallizing Public Opinion
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Release date: 02-28-20
- Language: English
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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This is such a great book I'm giving up a Secret
- By Amazon Customer on 07-15-14
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 07-03-14
- Language: English
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Unabridged
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
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Fascinating analysis of meaningful world events
- By Martin D. on 04-19-20
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Release date: 05-08-18
- Language: English
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger....
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No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- By: Robert Lighthizer
- Narrated by: Charles Constant
- Length: 12 hrs and 28 mins
- Unabridged
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America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.
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A fairly contradicting book
- By Ndd on 08-29-24
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No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- Narrated by: Charles Constant
- Length: 12 hrs and 28 mins
- Release date: 06-27-23
- Language: English
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America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late....
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
- By RML85 on 08-18-20
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
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Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
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How Opinions are Shaped
- By Eric on 01-09-24
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Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release date: 06-16-23
- Language: English
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You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....
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El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- By: Álvaro Gordoa
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Unabridged
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Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.
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muy bueno
- By Lalo paez on 02-14-20
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El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Release date: 01-04-18
- Language: Spanish
- Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida....
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Life Changing
- By Shopper on 01-05-24
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 05-11-21
- Language: English
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- By: Jeff Gramm
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Unabridged
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Very worthwhile, fulfills its title
- By Philo on 04-16-16
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Release date: 02-23-16
- Language: English
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Eye Opening and Helpful
- By Mike on 04-26-17
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 10-04-16
- Language: English
- This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....
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Get Together: How to Build a Community with Your People
- By: Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Unabridged
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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nothing new or amazing.
- By Homeowner on 02-05-20
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Get Together: How to Build a Community with Your People
- Narrated by: Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Length: 2 hrs and 46 mins
- Release date: 09-20-19
- Language: English
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Great Communication Tips for Business Leaders
- By Nur Amin H. on 03-20-24
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 03-28-23
- Language: English
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
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Go for the physical book instead.
- By J on 10-23-19
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This Is Marketing
- You Can’t Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Release date: 11-13-18
- Language: English
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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....
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