Public Relations Business
-
-
Public Relations Playbook
- The Worst vs Best Crisis Management Strategies for Tech Startups That Crave Success in Critical Moments
- By: Shannon Pierre
- Narrated by: Virtual Voice
- Length: 2 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech world is fraught with potential crises that can threaten your company's reputation and success. Whether it's a data breach, product failure, or social media backlash, the stakes are high, and the pressure is immense. You need a reliable guide to navigate these turbulent waters and emerge stronger than ever. Equip your startup with proven crisis management techniques to navigate public relations challenges in the tech world with the PR Playbook: ...
-
Public Relations Playbook
- The Worst vs Best Crisis Management Strategies for Tech Startups That Crave Success in Critical Moments
- Narrated by: Virtual Voice
- Length: 2 hrs and 20 mins
- Release date: 07-01-25
- Language: English
- Master Crisis Management: Transform Your Tech Startup's Challenges into Triumphs! As a startup founder or part of a PR team, you know that the tech...
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $4.99
-
-
-
The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
-
-
Political leanings crept in
- By James Hutton on 07-05-22
-
The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 02-15-22
- Language: English
-
It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $17.19
-
-
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
-
An introduction. NOT a how to.
- By sabri sivan on 01-30-15
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 10-22-14
- Language: English
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $12.02
-
-
-
The AI Effect
- How Artificial Intelligence Is Rewriting the Rules of Public Relations
- By: Nick Leighton
- Narrated by: Virtual Voice
- Length: 6 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...
-
The AI Effect
- How Artificial Intelligence Is Rewriting the Rules of Public Relations
- Narrated by: Virtual Voice
- Length: 6 hrs and 4 mins
- Release date: 06-16-25
- Language: English
- What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of ...
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $5.99
-
-
-
The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
-
-
Good for startups, business owners
- By Michael on 08-29-17
-
The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 09-21-16
- Language: English
- The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $24.95
-
-
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
-
-
Good for stimulating thought short on substance
- By Amazon Customer on 03-09-19
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 40 mins
- Release date: 02-19-19
- Language: English
-
A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $9.45
-
-
-
Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
-
-
Very practical and insightful
- By Fr. James Farfaglia on 06-21-25
-
Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 05-11-21
- Language: English
-
Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $19.48
-
-
-
Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Jonathan Queen
- Length: 5 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior.
-
Crystallizing Public Opinion
- Narrated by: Jonathan Queen
- Length: 5 hrs and 17 mins
- Release date: 02-07-25
- Language: English
-
Crystallizing Public Opinion is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion.
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $3.49
-
-
-
No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- By: Robert Lighthizer
- Narrated by: Charles Constant
- Length: 12 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.
-
-
interesting and educational learning
- By Mark Johnson on 05-14-25
-
No Trade Is Free
- Changing Course, Taking on China, and Helping America's Workers
- Narrated by: Charles Constant
- Length: 12 hrs and 28 mins
- Release date: 06-27-23
- Language: English
-
America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $25.19
-
-
-
Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
-
How Opinions are Shaped
- By Eric on 01-09-24
-
Crystallizing Public Opinion
- Complete and Original Edition
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Release date: 06-16-23
- Language: English
-
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $10.49
-
-
-
Selling with Stories
- The Strategic Storyteller's Guide
- By: Sydney Brown
- Narrated by: Virtual Voice
- Length: 12 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...
-
Selling with Stories
- The Strategic Storyteller's Guide
- Narrated by: Virtual Voice
- Length: 12 hrs and 48 mins
- Release date: 12-26-24
- Language: English
- Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build ...
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $14.99
-
-
-
Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
-
-
Informative
- By Christopher Dunlock on 12-01-23
-
Crystallizing Public Opinion
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Release date: 02-28-20
- Language: English
-
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $13.99
-
-
-
Pitch Perfect
- How to Say It Right the First Time, Every Time
- By: Bill McGowan
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
-
-
Interesting Read
- By Tina on 01-28-15
-
Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrated by: Bill McGowan
- Length: 7 hrs and 51 mins
- Release date: 04-01-14
- Language: English
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $19.79
-
-
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
-
Wake up call
- By RML85 on 08-18-20
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Release date: 08-06-19
- Language: English
-
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $15.75
-
-
-
Public Relations for Dummies (3rd Edition)
- By: Eric Yaverbaum
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns. You'll learn how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements, and beyond.
-
Public Relations for Dummies (3rd Edition)
- Narrated by: Kent Klineman
- Length: 13 hrs and 13 mins
- Release date: 07-15-25
- Language: English
-
Public Relations for Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create successful campaigns.
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $20.99
-
-
-
Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- By: Jeff Gramm
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
-
-
Very worthwhile, fulfills its title
- By Philo on 04-16-16
-
Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Release date: 02-23-16
- Language: English
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $22.49
-
-
-
Public Relations for Small Business
- By: Bob Bradley
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
-
Public Relations for Small Business
- Narrated by: Bob Bradley
- Length: 2 hrs and 50 mins
- Release date: 02-10-22
- Language: English
-
Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $6.95
-
-
-
A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
-
-
Very informative in a fun and engaging way!
- By Cailyn Tegel on 12-06-24
-
A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
-
This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $14.95
-
-
-
El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- By: Álvaro Gordoa
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®.
-
-
muy bueno
- By Lalo paez on 02-14-20
-
El método H.A.B.L.A. [The H.A.B.L.A. Method]
- Imagen verbal en 5 sencillos pasos
- Narrated by: Carlos Torres
- Length: 7 hrs and 9 mins
- Release date: 01-04-18
- Language: Spanish
- Aprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $14.39
-
-
-
Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- By: David R. Morse
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.
-
Multicultural Intelligence (Updated and Revised 2nd Edition)
- Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 33 mins
- Release date: 11-27-18
- Language: English
-
With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends....
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to Cart failed.
Please try again laterAdd to Wish List failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Please try againUnfollow podcast failed
Please try againRegular price: $17.19
-