Public Relations Management
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- By sabri sivan on 01-30-15
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Release date: 10-22-14
- Language: English
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- By: Amy Rosenberg
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Unabridged
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.
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Great for Getting Started in PR
- By Anonymous User on 08-21-24
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A Modern Guide to Public Relations
- Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
- Narrated by: Amanda Elgie
- Length: 4 hrs and 11 mins
- Release date: 10-26-23
- Language: English
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This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position....
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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This is such a great book I'm giving up a Secret
- By Amazon Customer on 07-15-14
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 07-03-14
- Language: English
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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Good for startups, business owners
- By Michael on 08-29-17
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 09-21-16
- Language: English
- The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline....
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The Public Relations Handbook
- By: Robert L. Dilenschneider
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Unabridged
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.
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Political leanings crept in
- By James Hutton on 07-05-22
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The Public Relations Handbook
- Narrated by: Mike Lenz
- Length: 10 hrs and 22 mins
- Release date: 02-15-22
- Language: English
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It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals....
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- By: James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Unabridged
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
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Fascinating analysis of meaningful world events
- By Martin D. on 04-19-20
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Narrated by: Fred Sanders
- Length: 10 hrs and 57 mins
- Release date: 05-08-18
- Language: English
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger....
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- By: Michael Levine
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Unabridged
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Life Changing
- By Shopper on 01-05-24
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrated by: Allan Robertson
- Length: 6 hrs and 46 mins
- Release date: 05-11-21
- Language: English
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- By: Molly McPherson
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Unabridged
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrated by: Molly McPherson
- Length: 4 hrs and 27 mins
- Release date: 01-20-22
- Language: English
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Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....
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Public Relations
- By: Katie Heaney, Arianna Rebolini
- Narrated by: Holly Chandler
- Length: 11 hrs
- Unabridged
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Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter. The meeting is going badly until Rose suggests a staged romance with up-and-coming young indie star Raya. He'll do it, but only if Rose becomes his publicist. As the faux-mance between Archie and Raya begins to rehabilitate Archie's faltering career, Rose finds his herself having unexpected, inconvenient, and definitely unprofessional feelings for the crooner.
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nope
- By Anna Eilertson on 10-17-18
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Public Relations
- Narrated by: Holly Chandler
- Length: 11 hrs
- Release date: 05-09-17
- Language: English
- Young PR star Rose Reed is thrown into the big leagues when her boss leaves town the day of the firm's meeting with Archie Fox, a young, hot, internationally famous British singer-songwriter....
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Chief Marketing Officers at Work
- By: Josh Steimle
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Unabridged
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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Eye Opening and Helpful
- By Mike on 04-26-17
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Chief Marketing Officers at Work
- Narrated by: DJ Holte
- Length: 13 hrs and 19 mins
- Release date: 10-04-16
- Language: English
- This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....
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Bundle Leaders Guidebook
- To Define What Are Good Leadership Skills & Reveal the Charisma Myth. Techniques of Powerful Leaders, and How They Use Influence, Persuasion, Public Speaking for Success
- By: Brent T. Donvan, Caryl R. Breton
- Narrated by: Tom Brooks, Jay Deanne
- Length: 11 hrs and 4 mins
- Unabridged
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There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Bundle Leaders Guidebook, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style, and what you need to do to enhance your leadership.
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Stupider for having listened to this
- By rich from dc on 01-18-22
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Bundle Leaders Guidebook
- To Define What Are Good Leadership Skills & Reveal the Charisma Myth. Techniques of Powerful Leaders, and How They Use Influence, Persuasion, Public Speaking for Success
- Narrated by: Tom Brooks, Jay Deanne
- Length: 11 hrs and 4 mins
- Release date: 07-22-21
- Language: English
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There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Bundle Leaders Guidebook, you will uncover the secrets to exceptional leadership....
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- By: Jeff Gramm
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Unabridged
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Very worthwhile, fulfills its title
- By Philo on 04-16-16
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrated by: David Drummond
- Length: 10 hrs and 13 mins
- Release date: 02-23-16
- Language: English
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Political Risk
- By: Condoleezza Rice, Amy B. Zegart
- Narrated by: Grace Angela Henry
- Length: 8 hrs and 34 mins
- Unabridged
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The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.
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PDF is Missing
- By Richard on 05-25-18
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Political Risk
- Narrated by: Grace Angela Henry
- Length: 8 hrs and 34 mins
- Release date: 05-01-18
- Language: English
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The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before....
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- By: Patrick Pissang
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, and others
- Length: 5 hrs and 32 mins
- Unabridged
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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De preventas a generadores de contenido de valor
- By Jeronimo Herrera on 02-20-23
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrated by: Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Series: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Book 1
- Length: 5 hrs and 32 mins
- Release date: 01-31-22
- Language: English
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- By: Cliff Lerner
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Unabridged
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Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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A tool that can help you start a new Business
- By cosmitron on 10-01-18
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrated by: Daniel Greenberg
- Length: 5 hrs and 28 mins
- Release date: 04-09-18
- Language: English
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Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....
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Winning Minds
- Secrets from the Language of Leadership
- By: Simon Lancaster
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Unabridged
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Winning Minds
- Secrets from the Language of Leadership
- Narrated by: Glen McCready
- Length: 7 hrs and 11 mins
- Release date: 02-25-20
- Language: English
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The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- By: Sally Susman
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Unabridged
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Great Communication Tips for Business Leaders
- By Nur Amin H. on 03-20-24
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrated by: Sally Susman
- Length: 7 hrs and 38 mins
- Release date: 03-28-23
- Language: English
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- By: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Unabridged
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Release date: 12-04-12
- Language: English
- Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing....
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Included in Plus membership -
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The End of Growth
- Adapting to Our New Economic Reality
- By: Richard Heinberg
- Narrated by: Paul Boehmer
- Length: 11 hrs and 57 mins
- Unabridged
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Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.
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A bit of a con job
- By Charles on 01-11-14
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The End of Growth
- Adapting to Our New Economic Reality
- Narrated by: Paul Boehmer
- Length: 11 hrs and 57 mins
- Release date: 12-30-11
- Language: English
- Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits....
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Make It Rain!
- By: Areva Martin, Donna Beech, Phil McGraw
- Narrated by: Author
- Length: 8 hrs and 18 mins
- Unabridged
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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.
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Inarticulate speaker
- By Keith Swayne on 06-11-18
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Make It Rain!
- Narrated by: Author
- Length: 8 hrs and 18 mins
- Release date: 03-20-18
- Language: English
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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially....
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Please try againRegular price: $19.49 or 1 credit
Sale price: $19.49 or 1 credit
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