Research Development

ATTENTION STUDENTS: If you need to write a paper on research and development, then this is the perfect reference. It's simple, easy to understand, and right to the point. This book focuses on product-based research and development in organizations…primarily manufacturers. It examines the responsibilities of R&D personnel, analyzes the advantages and disadvantages of R&D departments, suggests methods for improving R&D, and assesses the general future of the concept. The text is informational and educational, and it is written for easy reader understanding at all levels. If you are ...

The Fertility Diet reveals startling new research from the landmark Nurses' Health Study, which shows that the food you eat can boost your fertility. The Nurses' Health Study exhaustively examined the effects of diet and other lifestyle changes on fertility among nearly 20,000 female nurses. Two of the study's lead researchers translate its groundbreaking findings into changes you can put into practice today. This book prescribes 10 simple changes in diet and activity that can increase your chances of getting pregnant.

Enlightenment!—You may spend your whole life seeking it, but never find it. You may never search for it or even know that it’s possible, but reach it by accident. And you may live out your life ignorant of its existence, and die having never discovered your highest potential for happiness, self-mastery, and creative brilliance. The enlightened psychologist Abraham Maslow was the first to scientifically describe the fully enlightened person—which he called the “self-actualizing person.” Building on Maslow’s work through careful biographical study of the lives of self-actualizing ...

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

Dr. Julia B. Lindsey’s evidence-based routines help young listeners decode words efficiently so they can spend more energy on comprehending—and enjoying—what they read!

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

How does an adult face hardship and move forward in life? Most of us have experienced challenges that require focus and the development of new skills to integrate our hardships and thrive, however, many people do not have the resources or time for therapy to learn these vital skills. Headspace Habits: Advice from Zoomers to Boomers outlines practical and researched steps you can take to achieve more peace in every aspect of your life—to calm your ‘headspace’. Complete the assessments to evaluate the impact that adversity has had on your emotions, thoughts, and relationships. Read the ...

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!

Everyone has a sensitive side, but nearly one in three people have the genes to be more sensitive than others—both physically and emotionally. These are the people who pause before speaking and think before acting; they tune in to subtle details and make connections that others miss. Whether introverted or extroverted, they tend to be bighearted, creative, and wired to go deep, yet society tells them to hide the very sensitivity that makes them this way. These are the world’s “highly sensitive people,” and Sensitive is the book that champions them.

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.