Wellness Marketing
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Revenge of the Tipping Point
- Overstories, Superspreaders, and the Rise of Social Engineering
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 30 mins
- Unabridged
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Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering
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Revenge of the Tipping Point
- Overstories, Superspreaders, and the Rise of Social Engineering
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 30 mins
- Release date: 10-01-24
- Language: English
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A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.
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Flea Market Foraging
- By: Audible Sleep
- Narrated by: John Stamos
- Length: 29 mins
- Original Recording
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Wander through a bustling flea market and revel in the eclectic booths with Audible Sleep narrator John Stamos.
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who would have thought
- By Anonymous User on 01-06-24
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Flea Market Foraging
- Narrated by: John Stamos
- Length: 29 mins
- Release date: 01-02-24
- Language: English
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Wander through a bustling flea market and revel in the eclectic booths with Audible Sleep narrator John Stamos....
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Beware: Vehicle for Getting Up on a Soap Box
- By Stephen on 08-13-08
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 07-02-08
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- By: Alex Goldfayn
- Narrated by: Shawn Compton
- Length: 6 hrs and 22 mins
- Unabridged
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.
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Great experience
- By Julia Shumanova on 09-24-19
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Selling Boldly
- Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales
- Narrated by: Shawn Compton
- Length: 6 hrs and 22 mins
- Release date: 02-12-19
- Language: English
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If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work....
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- By: Gad Saad, David M. Buss - foreword
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Unabridged
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Read by Lost in space robot
- By Jose Quintanilla on 02-18-21
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrated by: Matthew Josdal
- Length: 11 hrs and 21 mins
- Release date: 12-03-19
- Language: English
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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My tipping point…for audio
- By Mod on 04-17-12
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The Tipping Point
- How Little Things Can Make a Big Difference
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Release date: 04-03-07
- Language: English
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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Great tips and insights
- By L. Peterson on 07-31-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 05-11-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- By: Nick Chater
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Unabridged
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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Slightly repetitive, but remarkably insightful
- By Matt Creech on 05-11-19
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrated by: Nick Chater
- Length: 7 hrs and 26 mins
- Release date: 11-06-18
- Language: English
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- By David on 01-02-17
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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Release date: 09-06-16
- Language: English
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- By anon. on 07-23-19
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- By Jeremy Devens on 09-05-09
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Release date: 12-18-06
- Language: English
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
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To Sell Is Human
- The Surprising Truth about Moving Others
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Release date: 12-31-12
- Language: English
- From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....
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The Mindbody Prescription
- Healing the Body, Healing the Pain
- By: John E. Sarno M.D.
- Narrated by: Brian Holsopple
- Length: 7 hrs and 4 mins
- Unabridged
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Dr. John E. Sarno's Healing Back Pain is a New York Times best seller that has helped over 500,000 readers. Continuing the research since his ground-breaking book, the renowned physician now presents his most complete work yet on the vital connection between mental and bodily health.... Musculoskeletal pain disorders have reached epidemic proportions in the United States, with most doctors failing to recognize their underlying cause.
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Life changing
- By Rob Roberts on 06-18-16
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The Mindbody Prescription
- Healing the Body, Healing the Pain
- Narrated by: Brian Holsopple
- Length: 7 hrs and 4 mins
- Release date: 01-17-12
- Language: English
- Dr. John E. Sarno's Healing Back Pain is a New York Times best seller that has helped over 500,000 readers.....
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Vitaminas, Minerales, y Salud Óptima [Vitamins, Minerals, and Optimal Health]
- Recomendaciones para Evitar la Enfermedad Basadas en la Ciencia, No en el Marketing [Recommendations to Avoid Sickness Based on Science, Not Marketing]
- By: María I. Tapia
- Narrated by: Nuria Samsó
- Length: 5 hrs and 28 mins
- Unabridged
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Un pequeño oasis entre el árido territorio de tantas dietas milagro y/o de moda, promesas falsas y estudios rigurosos. Para mantener una buena salud debes proporcionar a tu cuerpo más de 30 vitaminas, minerales y otros compuestos que este no puede fabricar. ¿Tomas suficiente cantidad de todos ellos? Muchos expertos consideran que no. Su teoría es que la dieta típica de las sociedades modernas, deficitaria en ciertos minerales y vitaminas, podría estar relacionada con la gran prevalencia de algunas enfermedades crónicas actuales. Pero ¿es cierto?
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Obra bien explicada y documentada
- By Anonymous User on 09-08-24
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Vitaminas, Minerales, y Salud Óptima [Vitamins, Minerals, and Optimal Health]
- Recomendaciones para Evitar la Enfermedad Basadas en la Ciencia, No en el Marketing [Recommendations to Avoid Sickness Based on Science, Not Marketing]
- Narrated by: Nuria Samsó
- Length: 5 hrs and 28 mins
- Release date: 02-22-20
- Language: Spanish
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Un pequeño oasis entre el árido territorio de tantas dietas milagro y/o de moda, promesas falsas y estudios rigurosos. Para mantener una buena salud debes proporcionar a tu cuerpo más de 30 vitaminas, minerales y otros compuestos que este no puede fabricar....
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The Perfect Scent
- A Year Inside the Perfume Industry in Paris and New York
- By: Chandler Burr
- Narrated by: Mel Foster
- Length: 12 hrs and 7 mins
- Unabridged
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No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances.
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Couldn't Finish It
- By Dr. on 08-22-13
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The Perfect Scent
- A Year Inside the Perfume Industry in Paris and New York
- Narrated by: Mel Foster
- Length: 12 hrs and 7 mins
- Release date: 04-08-08
- Language: English
- No journalist has ever before been allowed into the ultrasecretive, highly pressured process of originating a perfume....
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The Antidote to Suffering
- How Compassionate Connected Care Can Improve Safety, Quality, and Experience
- By: Christina Dempsey
- Narrated by: Caroline Miller
- Length: 7 hrs and 14 mins
- Unabridged
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Press Ganey's chief nursing officer Christina Dempsey has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM.
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The Antidote to Suffering
- How Compassionate Connected Care Can Improve Safety, Quality, and Experience
- Narrated by: Caroline Miller
- Length: 7 hrs and 14 mins
- Release date: 07-27-21
- Language: English
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Christina Dempsey, a 30-year healthcare veteran and patient-experience thought leader, argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM....
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Ingredienti
- Marcella's Guide to the Market
- By: Marcella Hazan, Victor Hazan
- Narrated by: Elizabeth Wiley
- Length: 4 hrs and 55 mins
- Unabridged
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When Marcella Hazan died in 2013, the world mourned the passing of the "Godmother of Italian cooking". But her legacy lives on, through her cookbooks and recipes, and in the handwritten notebooks filled with her thoughts on how to select the best ingredients - Ingredienti. Her husband and longtime collaborator Victor has translated and transcribed these vignettes on how to buy and what to do with the fresh produce used in Italian cooking, the elements of an essential pantry, and salumi.
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Once again, Marcella Says
- By Victoria on 07-23-16
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Ingredienti
- Marcella's Guide to the Market
- Narrated by: Elizabeth Wiley
- Length: 4 hrs and 55 mins
- Release date: 12-27-15
- Language: English
- Ingredienti offers succinct and compelling advice on how to choose vegetables, pasta, olive oil, Parmigiano Reggiano, prosciutto, and all of the key elements of Marcella's classic meals....
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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Interesting and useful.
- By 00doc on 03-18-09
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Release date: 02-17-09
- Language: English
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- By: Lisa Earle McLeod
- Narrated by: Hillary Huber
- Length: 7 hrs and 23 mins
- Unabridged
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We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
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old news badly perfomed
- By B. Hotting on 05-05-21
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Leading with Noble Purpose
- How to Create a Tribe of True Believers
- Narrated by: Hillary Huber
- Length: 7 hrs and 23 mins
- Release date: 02-24-17
- Language: English
- Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work....
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Conformity
- The Power of Social Influences
- By: Cass R. Sunstein
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Unabridged
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- The Power of Social Influences
- Narrated by: Jonathan Yen
- Length: 5 hrs and 7 mins
- Release date: 05-28-19
- Language: English
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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