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Better Selling Through Storytelling
- The Essential Roadmap to Becoming a Revenue Rockstar
- Narrated by: John Livesay
- Length: 3 hrs and 32 mins
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Publisher's summary
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages listeners to give up selling - and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes.
From learning how not to take rejection personally to overcoming the three faces of fear, listeners learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and how to get the sale.
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Be a Direct Selling Superstar
- Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
- By: Mary Christensen
- Narrated by: Lesley Parkin
- Length: 6 hrs and 43 mins
- Unabridged
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Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business: low startup costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the US alone - and more than 100 million worldwide.
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Too basic for entrepreneurs
- By Alex Gunsberg on 09-22-15
By: Mary Christensen
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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Good Guidance!
- By Anonymous User on 10-31-24
By: Oren Klaff
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
What listeners say about Better Selling Through Storytelling
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- D K
- 11-10-20
Find stories with the purpose as a sales tool
There are plenty of books out there declaring the power of stories. John focuses in the age old strategy with details and experience on winning clients and investors.
You will get several examples and tips to help you build a story that sells. Building stories is an art and science and most of all it’s something everyone can do better. This book will help you.
Most of all I think John ends with the best idea. Practice, practice, practice!
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- gerry kelly
- 07-12-19
A Powerful, Helpful and Entertaining Sales Book.
This book will transform your sales skills, no matter how long you’ve been selling, you’ll take away some amazing insights and tactics. After reading this you’ll look at your sales engagements in a new light.
Totally captivating and engaging, loved it.
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- CHRISTINA GUNN
- 01-03-20
Exceptional and Helpful for Brands
As a brander, I struggle with helping brands bring forth their unique story that resonates with their customers. This book was so helpful, and John’s insight from sales to marketing is what makes it more relevant and useful. I highly recommend this book for any brands looking to make an impactful mark with their story!
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- Amazon Customer
- 05-26-20
This book is a must read if you want to attract clients!
Who doesn’t want to naturally attract clients without being pushy and annoying. I have started implementing the strategies by John and it has already made a huge impact!!
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1 person found this helpful
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- guraltd
- 03-31-20
wonderful book! finally I can relate
this book is exactly what I needed during this period of time out of work with this virus around. you should totally check it out if your in sales.
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- Anonymous User
- 07-27-19
How to become known, liked and trusted?
I have been a business developer for a Los Angeles landscape company for over 30 years and came away with a number of actionable changes on how to better communicate through storytelling. John's book creates a framework for better story telling AND crafting a message that will make you memorable. After reading this book I am a big believer that the most memorable story is the one that will get the sale.
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- Kindle Customer
- 09-23-19
Real. Practical. Ideas.
John does an excellent job sharing his well honed ideas and actions we all need to be better in business. I’ve listened to John’s podcast while I was working on my investor pitch deck which helped me secure $2.1 million in my initial funding round. He even took the time to exchange some emails with me. That same giving nature comes through in this book. If you don’t get value from the contents of this book, you’re doing something wrong.
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- Anonymous User
- 09-09-19
Must read if you are looking to up your sales game.
As one would expect Livesay gives solid advice and proven practices for mastering the sales process and becoming “irresistible” to your prospects all while keeping you entertained with great stories and anecdotes from his career.
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- Ron Hudson
- 10-05-19
Here's How to Become a Revenue Rockstar
This book is packed with powerful sales, persuasion and storytelling advice from someone who has worked in the trenches and achieved exceptional success. John also slipped in some profoundly impactful Neuro-Linguistic Programming (NLP) techniques. I am confident if you learn, memorize and apply his advice, you'll become a revenue rockstar.
Over the years, I've managed to generate up to 600% more revenue for my clients, which arguably qualifies me as a revenue rockstar by using similar sales, persuasion, storytelling and NLP techniques. Now it's your turn to experience similar or better outcomes.
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- steven g.
- 08-01-20
If you're in sales, I'd recommend this book...
People just don't want to be sold, sometimes they need a relatable story to help them understand why they need your product. This book will help you understand how to integrate storytelling with the sales process. For the price of a few fast food meals, you can learn how to get MUCH better at your craft!!
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