Jobs to Be Done
Theory to Practice
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Narrated by:
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Tom Askin
About this listen
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided?
Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
For 26 years, Ulwick and his company Strategyn have helped over 400 companies put Jobs-to-Be-Done Theory into practice, with a success rate of 86 percent, a five-fold improvement.
You will learn:
- Why companies fail at innovation and how to avoid critical mistakes
- How to employ the Jobs-to-Be-Done framework to categorize, define, capture, and prioritize customer needs, including the following: the core functional job-to-be-done and desired outcomes, related jobs, emotional and social jobs, consumption chain jobs, and financially desired outcomes.
- A Jobs-to-be-Done growth strategy matrix to categorize, understand, and employ five growth strategies: differentiated, dominant, disruptive, discrete, and sustaining
- Outcome-based segmentation
- Outcome-driven innovation - the tested innovation process that ties customer-defined metrics to the customer's job to be done
- The language of Jobs-to-Be-Done - the syntax and lexicon of innovation
I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science," says the father of modern marketing, Philip Kotler, Kellogg School of Management, Northwestern University
©2016 Anthony W. Ulwick (P)2020 Anthony W. UlwickListeners also enjoyed...
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
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By: Jamie Kern Lima
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Plan Your Year Like a Millionaire
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
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95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
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Science heavy for those of us who want the why
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Tools of Titans
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The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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If I could sum it up: too much of a good thing
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The Personal MBA: Master the Art of Business
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
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What listeners say about Jobs to Be Done
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ML
- 05-29-23
So many ah-ha’s, absolutely worth my time invested
So to use the author’s narrative, what job was this book getting done? I would say that it was to give us the 30,000 ft view of how to approach developing and marketing products.
I have been involved in a lot of startups , and I wish I had had this info before we got going. I can see how by asking that one crucial question… what job is the customer trying to get done, is so important. It is what the core premise of any business trying to make an impact,should be. That one question of course is extremely nuanced, and requires a lot of frameworks to get to the answer.
Will this book give you that? No. There were some negative reviews saying it was one long infomercial for Tony’s course, but as a life long entrepreneur with huge teams, I have never once expected to get the silver bullet with only a few hours invested. That’s not possible.
What I really appreciated about the book was how it opened up a mindset and approach to looking at the customer needs, drilling down and going with the data, and building on that.
Again, will this book give you the frameworks. No. And why would it? That information could be priceless to some entrepreneurs. And certainly worth hiring an expert to get you to the point of understanding how to get your business on track to making the impact you are looking for.
This book was very informative and I highly recommend it as part of a required reading list for any entrepreneur with an idea they want to turn into a business.
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- Joshua D.
- 01-10-21
Practical and effective
Tony provides us with one of the best product strategy books that I have read in a while. The methodology is straightforward, feasible, and outcome-oriented if you follow the high-level steps outlined in this book.
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- Lance Worley
- 01-08-21
Outcome Driven Innovation Changes the Game
My experience at multiple large companies over the past decade has astonished me. Despite being surrounded by the brightest people in the world, and despite enormous success validated by market capitalization and revenues, even the best-built companies do not have a process for innovation. Even less, customer-focused innovation. Tony’s work has been transformational for me as a Customer Insights professional to bring rigorous, data-backed customer voice to my stakeholders. Additionally, being able to “speak the language of the customer” has been invaluable in crafting winning ideas. I can’t recommend Tony or his team enough, and this book will give you a primer on his compelling - and highly applicable - approach to innovation.
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- Joaquin Jackson
- 11-20-23
Very good framework to solve problems
Tried and true way to better understand opportunities within your customer segment. Explains methods to create outcomes and drive actions.
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- Mike
- 04-10-21
An introduction
The book provides introduction to an important concept: “job to be done”. But then reads through as cheerleading for mysterious consulting or paid class work. I bought the book to get into the meat and learn, and I didn’t find much here to eat. It is really impossible to determine the authenticity of the case studies and/or what was the substantial variability in possible actions and outcomes. Written for people that dance along the surface of life.
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- Abdulraheem
- 08-24-23
Direct Execution Guide to Theory of Disruption
I have read all Christensen's work, I have even took his classes at HBS online. So, I understand his theory very well.
I must say the framework in this book puts everything in perspective, building on (or maybe was the source of) the theory of disruption, but also incorporating other important theories of strategy into one framework. I have read many many many book on strategy each advocating for a certain framework. I feel this is the most straight forward, the simplest, and most importantly the most effective.
with that said, if you want to master strategy, you must understand all the main theories of strategy not limited to the theory of disruption
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- Byron
- 08-21-24
Clarity in Conducting JTBD ODI for Competitive Advantage
Tony Ulwick lays out the process.Step by step for conducting a way to gain innovative competitive advantages along the lines of jobs to be done and outcome driven innovation.
I've been bringing this process to a client and plan on taking the ODI Pro training and certifications now.
There could not have been a better way to get the job done of determining how to optimize successful innovation.
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- Iana
- 10-22-21
Reads like one long infomercial
The book reads like one long infomercial of ODI and the company who implements it.
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- Saar Raz
- 12-29-22
Mostly markets the company's course
Mostly markets the company's online course rather than actually teaching how to apply the ideas in practice.
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- travis jacobs
- 04-13-21
Skip It!
Just one big advertisement for his course or to hire his company.
This book can be summarized by the following
"I'm Tony Ulwick, I'm the greatest and smartest man that has ever lived!"
Don't waste your time, get Clay Christensen or Alex Osterwalder book instead.
This book is just an outline of a method, that is common sense, there is no meat or details.
Focus on the customer's needs ... DUH!!
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