From Scrappy to Self-Made Audiobook By Yonas Hagos, Gary M. Stern - contributor cover art

From Scrappy to Self-Made

What Entrepreneurs Can Learn from an Ethiopian Refugee to Turn Roadblocks into an Empire

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From Scrappy to Self-Made

By: Yonas Hagos, Gary M. Stern - contributor
Narrated by: Diontae Black
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About this listen

Former Ethiopian refugee Yonas Hagos shares his amazing story about his plight in Ethiopia, his emigration to the US, and the business journey he took to become the owner of dozens of restaurant franchises.

From Scrappy to Self-Made describes how Hagos beat all the odds to become the owner of more than four dozen restaurant franchises that have earned him $10 million, and counting. He owns and operates more than fifty restaurants, including Arby's, Nothing Bundt Cakes, and multiple outlets of Smoothie King, Dunkin' Donuts—and coming soon, Kaia Tapas and Beach Life.

A tale of entrepreneurship focusing on the roadblocks aspirational business owners most commonly encounter, this how-to, self-help guide provides personal stories and feet-on-the-street advice. Hagos covers his assimilation into a different culture while delving into every single aspect of what it takes to launch a successful business, to fail at running one, to learn from mistakes, and to move on to sustained success.

Melding the how-to, self-help business book with gripping personal stories, From Scrappy to Self-Made is a tale of entrepreneurship that focuses on the roadblocks aspirational business owners encounter.

©2024 Yonas Hagos (P)2023 McGraw Hill-Ascent Audio
Business Entrepreneurship Leadership Restaurant
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The Underdog Entrepreneur’s Bible

This book is not only highly motivational, but also extremely practical. Yonas delivers raw no-nonsense, no-excuses inspiration, as well as pragmatic advice to anyone who has a desire to climb the socioeconomic ladder. Too many people have the misconception that it’s next to impossible to become successful without being born to the right family. What I appreciate most about this book is that it doesn’t sugar coat the journey. Yonas emphasizes that hard work is required, setbacks are inevitable, and gives insightful tips on how to train your mind to not allow failures to stop you from aggressively pursuing your goals. His story is proof that we are not defined by our circumstances, and he has a very down-to-earth and amicable writing style that makes the reader feel like he/she could be chatting with him in a coffee shop. I’ve read a handful of well-known books on financial self improvement/wealth building, and this one is easily a favorite which I would rank alongside Rich Dad, Poor Dad.

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