In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Matt Fitzgerald has already made a name for himself in the endurance-sport community with books like 80/20 Running, How Bad Do You Want It?, and Iron War. He is an accomplished amateur runner, but if he follows the training, nutrition, and lifestyle of an elite runner, just how fast could he go? He is approaching his mid-40s, so the time to do this is now. He at last has the financial means to do nothing but train.

Once the reserve of only the most hardcore enthusiasts, ultra running is now a thriving global industry, with hundreds of thousands of competitors each year. But is the rise of this most brutal and challenging sport - with races that extend into hundreds of miles, often in extreme environments - an antidote to modern life, or is it a symptom of a modern illness? In The Rise of the Ultra Runners, award-winning author Adharanand Finn travels to the heart of the sport to investigate the reasons behind its rise and discover what it takes to join the ranks of these ultra athletes.

New York Times best-selling author and ultramarathoning legend Dean Karnazes has pushed his body and mind to inconceivable limits, from running in the shoe-melting heat of Death Valley to the lung-freezing cold of the South Pole. He’s raced and competed across the globe and once ran 50 marathons, in 50 states, in 50 consecutive days.

Welcome to the Barkley Marathons, a fever dream of an ultra event, inspired by a prison break, heralded by a conch blast, paid for in cigarettes and socks, and completed only by a select few. A race in which competitors haul themselves up mountains, through extreme weather conditions, beyond pain and exhaustion, mile after mile. Completed 60 miles? That’s just the fun run. In the Spell of the Barkley is a story of sporting obsession, exploring what drives individuals to challenge themselves at the limits of what is possible – and what it takes to succeed.

From the best-selling author and renowned coach duo from Born to Run, a practical guide to running for everyone from amateurs to seasoned runners, about how to eat, race, and train like the world's best. Whether you're ramping up for a race or recuperating from an injury, Born to Run 2 is a holistic program for runners of every stripe that centers on seven key themes: food, fitness, form, footwear, focus, fun, and family.

The Plant-Based Athlete by Matt Frazier and Robert Cheeke offers a persuasive body of evidence for adopting a plant-based lifestyle to achieve endurance, flexibility, sport, training, or lifting goals. Featuring more than 60 recipes, insights from famous plant-based athletes, and explosive scientific research, it is the ultimate invitation for joining the growing community of athletes (from elites to weekend warriors) who use plants to power their workouts and their every day.

Beyond Training is for men and women who have made it out of couch potato mode and are ready to take things to the next level, whether that means shedding those last few extra pounds, finishing a 5K, or even crossing the finish line of an Ironman triathlon. Everyone from the casual exerciser to the weightlifter, CrossFitter, obstacle racer, marathoner, mountaineer, triathlete, swimmer, cyclist, runner, and biohacker will glean tons of knowledge and life-changing advice from this book.

The Triathlete’s Training Bible is the best-selling and most comprehensive guide for aspiring and experienced triathletes. Joe Friel is the most trusted coach in the world, and his proven triathlon training program has helped hundreds of thousands find success in the sport of triathlon. Joe has completely rewritten this new fourth edition of The Triathlete's Training Bible to incorporate new training principles and help athletes train smarter than ever.

Intermittent fasting is a lifestyle in which you can eat many more of the foods you actually enjoy and still lose weight at the same time. At the same time, intermittent fasting isn’t just about losing weight. It also has other health benefits, too, making it something that everyone should do even if they aren’t looking to lose fat. The ketogenic diet, or the keto diet as most would say, is a simple food plan that’s realistic and one that can actually be followed long term.

The Plant-Based Athlete by Matt Frazier and Robert Cheeke offers a persuasive body of evidence for adopting a plant-based lifestyle to achieve endurance, flexibility, sport, training, or lifting goals. Featuring more than 60 recipes, insights from famous plant-based athletes, and explosive scientific research, it is the ultimate invitation for joining the growing community of athletes (from elites to weekend warriors) who use plants to power their workouts and their every day.

Millions of people around the world have already discovered the Atkins Nutritional Approach and the remarkable benefits of controlling carbohydrates. Now it's even easier to join the revolution, lose weight, and get healthy the proven Atkins way!

At last, there’s a nutrition and fitness program that doesn’t require you to develop superhuman willpower, shun entire food groups, or devote your every waking moment to the treadmill. Getting in shape (and staying in shape) no longer has to mean feeling deprived and hungry, living with low energy, being irritable and anxious, or obsessing about food and exercise. There is a way to make looking and feeling your best a permanent way of life. Body Confidence is a revolutionary approach based on three key nutrition factors that stabilize your blood sugar and keep your body in balance.

Most diet plans were created by men for men, but women’s bodies don’t work the same way. Popular programs can actually make it harder for women to lose weight, because they can wreak havoc on a woman’s complex and delicate hormonal system. Dr. Sara Gottfried has spent her career demystifying hormones and helping patients improve their health more broadly with personalized medicine. In Women, Food, and Hormones, Dr. Gottfried presents a groundbreaking new plan that helps women balance their hormones so they can lose excess weight and feel better.

Dr. Atkins' New Diet Revolution has helped millions lose weight and get healthy. Now the world's #1 diet and complementary medicine expert has updated his proven program for a new century, offering essential new information based on scientifically supported controlled carbohydrate principles.

Lose weight, eat as much as you want, feel healthy, and look great. This may sound like an impossible dream, but with The McDougall Program for Maximum Weight Loss it is a dream come true for thousands of people. In this groundbreaking book, Dr. John A. McDougall draws on the latest scientific and medical information about nutrition, metabolism, and hunger to provide a simple weight-loss plan.

You are often told that eating less and exercising more are the keys to losing weight, but even with multiple plans and temporary successes, do you fail to find lasting results? Renowned fitness expert and New York Times best-selling author Yuri Elkaim provides the key to continuous fat burning in The All-Day Fat-Burning Diet. In this new book, Elkaim presents his unique 5-Day Calorie Cycling Formula, which sets your metabolism to lose up to five pounds a week.

The washboard abs of fitness models and magazine covers are the work of professionals and extreme diets. A proven alternative to these unrealistic programs, The Four-Pack Revolution by famed MMA fighter Chael Sonnen and MMA sports-performance expert Ryan Parsons relies on the latest science and motivational exercises to guide readers on a journey toward a healthier and more sustainable weight-loss program.

Becoming trim and healthy doesn't have to be difficult or painstaking anymore. After trying almost every fad diet out there, Serene Allison and Pearl Barrett, creators of the Trim Healthy Mama movement, took matters into their own hands. Through trial and error and much research, they created the Trim Healthy Mama Plan, the breakthrough lifestyle program to help people of all ages and stages get healthy, slim down, and keep off the weight once and for all.

Does losing weight and staying healthy feel like a battle? Well, it's really a war. Your enemies are your own genes, backed by millions of years of evolution, and the only way to win is to outsmart them. From the renowned surgeon and founder of Gundry MD, this revolutionary book shares the health secrets other doctors won't tell you.

Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit “The Wall,” running out of muscle fuel in the final miles and slowing down precipitously. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths, distilling the most up-to date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

In 80/20 Running, respected running and fitness expert Matt Fitzgerald introduced his revolutionary training program and explained why doing 80 percent of runs at a lower intensity and just 20 percent at a higher intensity is the best way for runners at all levels - as well as cyclists, triathletes, and even weight-loss seekers - to improve their performance. Now, in this eye-opening follow-up, Fitzgerald teams with Olympic coach Ben Rosario to expand and update the 80/20 program to include ultramarathon training and such popular developments as the use of power meters.

Every runner knows pacing is critical. It can be the difference between a PR and a DNF. In On Pace, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence keep runners from accessing the full power of pacing. With a mix of fascinating science and compelling stories from every corner of the sport, Fitzgerald shows that pacing is the art of finding your limit—running at a pace to finish the workout or cross the finish line completely out of gas.

Pacing can be the difference between a breakthrough workout and a backbreaker, a PR and a DNF. In How to Run the Perfect Race, acclaimed running coach and author Matt Fitzgerald reveals how conventional training and device overdependence will keep you from accessing the full power of pacing. With a mix of fascinating science and compelling stories spanning the sport, Fitzgerald shows that pacing is the art of finding your real limit—running out of gas just as you complete the workout or cross the finish line.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

Hudson is the most innovative running coach to come along in a generation. Until now, only a handful of elite athletes have been able to benefit from his methods. Now Run Faster from the 5K to the Marathon shows all runners how to coach themselves as confidently and effectively as Brad coaches his world-class athletes. Becoming your own best coach is the ticket to running faster at any distance. First you will learn to assess your abilities. Then you’ll learn how to devise a training program specifically geared to you.

This book is a blueprint for those who may not fit the image of a “traditional” runner—that is, someone who is larger in size, less athletic, out of shape, or dealing with any kind of health issue that slows them down—to feel empowered to lace up their shoes and embrace the body they have right now.

Primal Endurance shakes up the status quo and challenges the overly stressful, ineffective conventional approach to endurance training. While marathons and triathlons are wildly popular and bring much gratification and camaraderie to the participants, the majority of athletes are too slow, continually tired, and carry too much body fat respective to the time they devote to training. The prevailing "chronic cardio" approach promotes carbohydrate dependency, overly stressful lifestyle patterns, and ultimately burnout.

From the national best-selling author of Racing Weight, Matt Fitzgerald exposes the irrationality, half-truths, and downright impossibility of a "single right way" to eat and reveals how to develop rational, healthy eating habits.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.