The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

Achieve the champion mindset for peak performance. Reach new levels of success and mental toughness with this ultimate guide. Learn the "Science of Success" and prepare to excel. In this concise and highly acclaimed training guide, Peak Performance Coach DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational. Get ready to increase your self-belief, self-confidence, and mental toughness using this powerful guide designed to help you reach new levels of success, sports performance and personal development.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives. He calls this being "the chimp," and it can work either for you or against you. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This audiobook will help you to recognize how your mind is working, understand and manage your emotions and thoughts, and become the person you would like to be.

Beyond Training is for men and women who have made it out of couch potato mode and are ready to take things to the next level, whether that means shedding those last few extra pounds, finishing a 5K, or even crossing the finish line of an Ironman triathlon. Everyone from the casual exerciser to the weightlifter, CrossFitter, obstacle racer, marathoner, mountaineer, triathlete, swimmer, cyclist, runner, and biohacker will glean tons of knowledge and life-changing advice from this book.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

In this revised and updated third edition of Unbeatable Mind, Mark Divine offers his philosophy and methods for developing maximum potential through integrated warrior development. This work was created through trial and error, proving to thousands of clients that they are capable of 20 times more than what they believe.

In Ninety Percent Mental, Bob Tewksbury shows listeners a side of the game only he can provide, given his singular background as both a longtime MLB pitcher and a mental skills coach for two of the sport's most fabled franchises, the Boston Red Sox and San Francisco Giants. Fans watching the game on television or even at the stadium don't have access to the mind games a pitcher must play in order to get through an at-bat, an inning, a game.

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.

We humans tend to get in our own way time and time again - whether it comes to not speaking up for ourselves, going back to bad romantic partners, our umpteenth diet, or engaging in any of a range of bad habits we just can’t seem to shake. In Rewire, renowned psychotherapist Richard O’Connor, PhD, reveals why our bad habits die so hard. We have two brains - one a thoughtful, conscious, deliberative self, and the other an automatic self that does most of the work without our attention.

In The Anxiety Toolkit, Dr. Alice Boyes translates powerful, evidence-based tools used in therapy clinics into tips and tricks you can employ in everyday life. Whether you have an anxiety disorder, or are just anxiety-prone by nature, you'll discover how anxiety works, strategies to help you cope with common anxiety "stuck" points and a confidence that - anxious or not - you have all the tools you need to succeed in life and work.

Depression can feel like a downward spiral, pulling you down into a vortex of sadness, fatigue, and apathy. Based in the latest research in neuroscience, this audiobook offers dozens of little things you can do every day to rewire your brain and create an upward spiral towardsa happier, healthier life.

Finally! An easy way to use the science of sports psychology to skyrocket your performance! You may already know that pro athletes use the power of sports psychology to boost motivation, manage nerves, and become top performers. The problem is that many of these techniques are kept secret, and other guides are heavy and full of jargon.

In 21 Days to Resilience, Dr. Zelana Montminy gives you a practical, concrete toolkit to develop your capacity to recover quickly. Each day of her powerful program, Dr. Montmimy introduces a key concept necessary to improve resiliency and enhance well-being - such as courage, focus, positivity, self-care, and social support - then provides three quick skills to accomplish. Throughout the book she teaches you lifelong skills you can continue to practice and return to as needed to keep your resiliency muscles strong.

Thin from Within explores the emotional triggers and ingrained behaviors driving overindulgence. It offers you powerful cognitive tools that will retrain your brain along with simple self-coaching techniques proven to break self-sabotaging cravings, compulsions, and emotional eating. These strategies will turn healthy eating into an effortless process of ongoing weight mastery. Thin from Within will make it easier than you ever imagined for you to lose those extra pounds for good.

In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.

Drawing on forty collective years of research and decades of clinical experience, the authors present the best practical advice science has to offer. Delivered with warmth, optimism, and humor, Beyond Addiction defines a new, empowered role for friends and family and a paradigm shift for the field.

Achievement often comes at a cost. Angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. While the high of occasional wins can keep you going for a while, playing into the always-on, never enough hustle culture ultimately takes a serious toll.

Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Achieve the champion mindset for peak performance. Reach new levels of success and mental toughness with this ultimate guide. Learn the "Science of Success" and prepare to excel. In this concise and highly acclaimed training guide, Peak Performance Coach DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational. Get ready to increase your self-belief, self-confidence, and mental toughness using this powerful guide designed to help you reach new levels of success, sports performance and personal development.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

In this inspirational fable, Chris McNeely is a college football coach who is at the end of his rope after a hard-and-fast fall from the top of his profession. Now bankrupt and on the verge of losing his job, he has no idea what he's doing wrong or how to get back on track. Angry, worried, and desperate for help, Chris receives mysterious visits from five of history's greatest coaches: John Wooden, Buck O'Neil, Herb Brooks, Paul "Bear" Bryant, and Vince Lombardi.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Ever felt not good enough? Struggling with anxiety before significant games or crumbling under pressure? Maybe you're stuck despite countless hours of training, or merely seeking that extra edge. Whatever your situation, the answer is one: develop mental strength.

In Pain Performance, Ryan Whited and Matt Fitzgerald present a radically new way for athletes to understand and manage pain that exposes the shocking lack of evidence for modern medicine’s approach to pain and injury management. Based on many years of research and a greater appreciation of the complexity of pain as a lived experience, Whited’s revolutionary “Training as Treatment” method puts you in control of your pain experience as you build mental and physical resilience.

As he did so masterfully in his New York Times best seller The Gatekeepers, Jacques Steinberg creates a compelling portrait of people obsessed with reaching a life-defining goal. In this instance, the target is an Ironman triathlon---a 2.4-mile open-water swim followed by a 112-mile bike ride, then finally a 26-mile marathon run, all of which must be completed in no more than seventeen hours. Steinberg focuses not on the professional who live off the prize money and sponsorships, but on a handful of triathletes who regard the sport as a hobby.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Every sports fan loves a great comeback. Is there a special quality shared by top athletes who triumph over great challenges? And can anyone acquire it? In The Comeback Quotient, celebrated sports writer Matt Fitzgerald supplies the answer to both questions. He identifies these mega-achievers of astounding athletic comebacks as "ultrarealists", men and women who succeed where others fail by fully accepting, embracing, and addressing the reality of their situations.

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.