The Only Sales Guide You'll Ever Need Audiobook By Anthony Iannarino cover art

The Only Sales Guide You'll Ever Need

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Only Sales Guide You'll Ever Need

By: Anthony Iannarino
Narrated by: Anthony Iannarino
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $24.06

Buy for $24.06

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller - the individual." - from the Foreword.

Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.

Now he's boiled down everything he's learned and tested into one convenient audiobook, packed with useful material for everyone from raw rookies to tested veterans. He focuses on the building blocks that all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.

He explores 19 essential traits and skills that nearly all great salespeople have, including:

  • Self-discipline: How to keep your commitments to yourself and others.
  • Accountability: How to own the outcomes you sell.
  • Competitiveness: How to embrace competition rather than let it intimidate you.
  • Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.
  • Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.
  • Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.

Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

©2016 Anthony Iannarino (P)2016 Gildan Media LLC
Career Success Sales & Selling Inspiring
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Only Sales Guide You'll Ever Need

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    466
  • 4 Stars
    93
  • 3 Stars
    27
  • 2 Stars
    9
  • 1 Stars
    4
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    372
  • 4 Stars
    97
  • 3 Stars
    30
  • 2 Stars
    10
  • 1 Stars
    2
Story
  • 4.5 out of 5 stars
  • 5 Stars
    386
  • 4 Stars
    77
  • 3 Stars
    23
  • 2 Stars
    11
  • 1 Stars
    6

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Truly a guide for every sales person

If you're looking for a guide to help you be the professional sales person you nedd to be, this is it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

19 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Definitely the book you need

Very broad covers everything in sales and even gives other book recommendations, incredible read/listen will revisit again many time in my time to the top!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars

Helped me to become a top performing rep

this book is rife with messages top performing reps need to hear. I became the number one rep at a new company for new business acquisition after hearing this book. the lessons learned from Anthony should get you promoted. it is totally worth the time.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A unique twist on common sense!

So often sales authors are looking to separate themselves with "gimmick" selling. Anthony Iannorino's book, The Only Sales Guide You'll Ever Need, isn't another gimmick. It is just a book that organizes common Sense Selling. It puts the focus on taking care of the client and always thinking of them first. I recommend this book to any sales professional looking to differentiate themselves from everyone else!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

12 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

great book for people development

great book for selling but also people development in a professional services organization. so many good tips. many are logical but the book reinforces the right behaviors.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

8 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Actionable ideas sales teams can execute

Great approach to sales training. Even successful Sales professionals will pick up a few new ideas or at the very least make them aware of areas they may want to focus more on. This book delivered what the title promised.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Reference book because packed with info

This is not a book you can passively listen too or read: there is so much information packed in every section that you should be taking notes, or at least plan on reviewing the text later. First section is worth the price. The explanations of tired topics are well done. Second section is a third generation twist on old sales techniques. The performance is a little like a coach warning you about how hard you will have to train to get a spot on the team, but still above average

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars

Must read for every salesperson!

I loved it, but you may want to hire somebody to read it…just a suggestion

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good stuff

Author is a consultative sales man- makes sales by providing value first and foremost. Versus transactional... take the money and run.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Trust this book by its cover

It really is one of the only sales guides you’ll ever need... that is until you want to dive deeper into the lost art of closing!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!