
Sell More with a Right-Brain Marketing Strategy
Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
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Narrated by:
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Jonny Unitus
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By:
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James I. Bond
About this listen
How to make your ads, social media posts, and sales pitches "sticky"--so more people want to buy from you.
"Superb marketing book... I could hardly put the book down after I started reading it." (Joe Wisinski for Readers' Favorite)
Winner of Editor's Pick from Publishers Weekly
Readers' Favorite 5-Star Award Winner
"A strategy-packed business marketing guide" (BookLife from Publishers Weekly)
"Brilliant." (Ryan Bennett, financial consultant)
"One of the most important marketing books you will ever read!" (Mike Scotto, Former div. director of marketing, JCPenney and SCORE Advisory Council)
Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading….
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
Consider this.
What do the phrase “If the glove doesn’t fit, you must acquit” and the product name Squatty Potty have in common?
More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you'll be surprised at how easy and powerful this can be.
The answer Is "right-brain" selling.
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Listener received this title free
Great book
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Books on these topics can be quite dry, but this is a radiant exception. It was hard for me to put it down because the storytelling and the narration are so compelling.
If you apply even 10% of the suggestions and evidence-based wisdom contained in this book, you will see a radical difference in the way you show up in business and in any area of your life in which you are looking to be noticed and influential. Don’t sleep on this—this book is likely to be on top business book lists for years to come.
A must-buy
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I'm a fan
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Listener received this title free
The information is always presented in a logical, non-technical, and easy-to-understand fashion. The author uses contemporary examples, such as Elizabeth Holmes of Theranos in Chapter 3, to convey complex concepts like simplifying the message for the target consumer.
There is much more to say about this audiobook than I can fit in this short review. Whether you are an experienced marketing professional or a complete beginner, there is plenty to learn from this audiobook. The author clearly has a passion for the subject and did their homework.
In my opinion, you're leaving sales on the table if you don't get this audiobook. 10/10
Timeless, an essential marketing resource!
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Listener received this title free
I started listening to this book while in the gym, and I can’t tell you how many times I had to stop my reps in order to take notes on my phone! I’m sure others were thinking “look at this girl texting”, but oh no —I was downloading game
changing information !
The author does a magnificent job making this book interesting from beginning to the end. I love the real life examples used in between the knowledge he drops. I was literally laughing out loud and enjoying talking along with the catch phrases that are in our collective subconscious.
The author insists that to become a more proficient and successful seller and influencer, we must come up with phrases that will trigger the emotions. As he says “emotions are more powerful than logic”. He reminded us of the global phrase Attorney Johnny Cochran used to get OJ off : “If the glove don’t fit you just acquit”. Forget about grammatical correctness. This phrase resonated to the entire world. It was made stronger, as the author states, by the entire world watching OJ struggling to put on that glove. A visual combined with a winning phrase —case closed !
I had never heard of the term “brain glue”, but now I understand it completely ! WOW! I wish I had this book years ago! But as the author tells us, the time to start implementing these strategies is RIGHT NOW, without over thinking it. Some of the most successful sellers in the world use the strategies the author presents. They have converted to billions of sales.
I absolutely adored the story the author relates of his brother who secured an Avon deal by asking the “power decision makers” one simple question. When you get to this part, you’ll know exactly what I mean! That Epic “Ah Ah” moment in action.
I’m in the process of preparing a TV show for pitch, so I feel completely blessed to have come across this book at the perfect time. The author touches on how these principles are also applied to the entertainment industry including pitching a television project ! The power of persuasion can work in every aspect of your life. Once this is mastered, the things we can manifest and accomplish are as abundant as the drops of water on the shores of the beautiful Pacific Ocean. ;-) (I’m learning !)
I have to use both hands and feet on this book! I give it 4 thumbs up and let me use my sons’ as well —8 thumbs up from my household !!!
The MOST Persuasive Book Ever
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Listener received this title free
Great information
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Listener received this title free
Perfect amount of light humor paired with the enthusiastic reading from Unitus = GOLD.
Proven Gold. James I Bond and Jonny Unitus kept me fully engaged the entire book.
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The audiobook is incredibly engaging (probably why I could not put it down). I am building a company myself and I am now rethinking my marketing strategies based on James advice and ideas. I am looking forward to see what I can accomplish!
Recommended to anyone building their company and getting into marketing.
This is gold!
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Relevant info and an easy listen!
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Fantastic!
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