Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married or divorced, illness and injury, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception. It’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self.

Ken Falke and Josh Goldberg train combat veterans battling PTSD to understand and achieve Posttraumatic Growth (PTG). PTG helps you discover opportunities from times of struggle, and this book provides actionable strategies for making peace with past experiences, living in the present, and planning for a great future. Through Ken and Josh’s work, thousands have transformed struggle into profound strength and lifelong growth. Now it is your turn. It’s time to learn how to Struggle Well.

Playful and practical, When You Wonder, You're Learning introduces a new generation of families to the lessons of Mister Rogers' Neighborhood. By exploring the science behind the iconic television program, the book reveals what Fred Rogers called the “tools for learning”: skills and mindsets that scientists now consider essential. These tools - curiosity, creativity, collaboration, and more - have been shown to boost everything from academic learning to children’s well-being, and they benefit kids of every background and age.

This book is not easy: It contains no quick-fix plan for a better, brighter tomorrow, and gives no ready-made answers. Instead, Vanessa Machado de Oliveira presents us with a challenge: to grow up, step up, and show up for ourselves, our communities, and the living Earth, and to interrupt the modern behavior patterns that are killing the planet we’re part of.

How you deal with life depends on your your program. A subconscious set of rules that drive the actions you take and limit the results you get. To be extraordinary in any area of your life, you must write and master your own code. This is your guidebook for doing that now.

Professional illusionist Harris III draws from brain science and his expertise as a magician turned storyteller to take us on a journey back to magic - not the stuff of sleight of hand that he performs on stage, but real magic: Love, hope, joy, belonging, meaning, and purpose - which transforms every facet of our work and lives.

At a critical time in American life, Parker J. Palmer looks with realism and hope at how to deal with our political tensions for the sake of the common good - without the shouting, blaming, or defaming so common in our politics today.

We are at a strategic cultural intersection with relationships between women and men eroding. While it is good for women to expose their pain, abuse, and experiences of gender inequity and oppression, what often follows is a never-ending cycle of blame, accusations, denial, avoidance, and, ultimately, devastation for everyone involved. Better Together is a beacon of hope in this challenging storm. Author Danielle Strickland offers practical steps toward a real and workable solution.