The Email Cemetery
Where Bad Sales Emails Go to Die...and How to Resuscitate Yours
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Narrated by:
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Tiana Hanson
About this listen
Wondering why your sales prospects keep ghosting you? Want your sales outreach and your revenue goals to come alive? Want to sanity-check your email habits to see if you’re at risk of becoming a sales zombie?
The Email Cemetery lets you dig deep into real sales emails that died on the way to their prospect’s inbox. Professional sales trainer, Charlene DeCesare, uses helpful humor to guide you through the headstones within the email cemetery. You will sift through complete email post-mortems, discover how to self-diagnose your email persona, and learn what it will take to get your emails – and your sales goals – off life support.
Through a balance of wit and expertise, this professional sales email coroner identifies:
- The most common email mistakes, categorized by eight humorous personas
- Exactly where these email cemetery residents went wrong
- A quick checklist of symptoms to see if you might be at risk
- Actionable advice for email resuscitation so your sales numbers don’t flatline
Give your sales emails some much needed CPR and avoid the email apocalypse before it's too late!
©2019 Charlene DeCesare (P)2020 Charlene DeCesareListeners also enjoyed...
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
What listeners say about The Email Cemetery
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Therin Miller
- 12-09-20
MUST READ
I absolutely love this book and Charlene's approach. I would have paid more knowing the information that is with it's pages.
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- S. Sanders
- 11-22-20
Must Read for Email Sales
This short, to-the-point, engaging book should be handed to every aspiring salesperson, especially those who use email, though experienced salespeople who aren't happy with their numbers would certainly benefit from it. As Charlene gave examples of the various types of salespeople, I found myself shaking my head at many emails I recognized! Do all bad salespeople go to the same place to get their scripts?
My reaction to many of these salespeople is exactly as Charlene described, especially 'The Apologizer' and 'The Bridge Burner'. The folks who 'The Bridge Burner' most probably won't listen, but you need to be sure and eradicate any sign of this from your sales emails! She did a great job demonstrating the most common problems in a witty, humorous way. Speaking of humor, Charlene's sense of sense of humor was evident throughout the book, which was a bit of icing on the cake.
The only negative point I have is the narration. I like to listen to most audio books at 1.1x, and Tiana Hanson's voice came across robotic at this speed for some reason. When I slowed it down to 1.0x, it was good though, and Tiana seemed to really capture Charlene's voice in her narration of this.
It's a relatively quick listen - just add it to your library. You won't regret it.
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- Amazon Customer
- 11-18-20
A serious subject presented with humor
I'm so glad I listened to this book rather than read it because Charlene's humor is hysterical and the narrator's ability to deliver that humor was a real treat. The Email Cemetary is educational and informative. I learned what to do before embarking on an email campaign, I learned why I communicate the way I do and I learned what I can do to change my communication style and why I need to do so. Charlene teaches and instructs using examples of how NOT to do email marketing from real-life examples. This was a book filled with examples and corrective instruction delivered in a way that makes it memorable.
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