As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport, with nothing but an old laptop and a dream of breaking into the venture capital business. She couldn’t understand why people starting companies all looked the same (white and male), and she wanted the chance to invest in the ideas and people who didn’t conform to this image of how a founder is supposed to look. Hamilton had no contacts or network in Silicon Valley, no background in finance - not even a college degree. What she did have was fierce determination and the will to succeed.

National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

If you’re a cash-strapped 20- or 30-something, it’s easy to get freaked out by finances. But you’re not doomed to spend your life drowning in debt or mystified by money. It’s time to stop scraping by and take control of your money and your life with this savvy and smart guide.

In workplaces nationwide, women of color need frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens. Filled with Minda Harts’ signature wit and warmth, Right Within offers strategies for women of color to speak up during racialized moments with managers and clients, work through past triggers they may not even know still cause pain, and reframe past career disappointments as opportunities to grow into a new path.

The Memo is the much-needed career advice guide for women of color specifically, finally ending the one-size-fits-all approach of business books that lump together women across races and overlook the unique barriers to success for women of color. In a charismatic and relatable voice, Minda Harts brings her entrepreneurial experience as CEO of The Memo to audio, as well as her past career life as a fundraising consultant to top colleges across the country.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

Recounting the frustration she felt as a young Black woman beginning her career, Carice Anderson knows that many Black professionals are relying on their education and intellect alone to be successful in the workplace. In this book, she empowers young Black professionals by equipping them with advice and little-known principles of career success from her experiences and interviews with 30 successful Black leaders.

The start of Home Depot sounds like the beginning of a bad joke: Two Jews and an Italian decide to build a new kind of hardware store... In 1978, Bernie Marcus's livelihood depended on just such a scenario. Having been fired at the age of forty-nine, he teamed up with Arthur Blank and Ken Langone on a bold new endeavor. Their first day in business was so disastrous that the next morning, Marcus's wife wouldn't let him shave because she didn't want a razor in his hands.

Abby Wambach has always pushed the limits of what is possible. Named by Time magazine as one of the most influential people of 2015, the iconic soccer player captured the nation's heart when she led her team to its recent World Cup championship. Admired for her fearlessness and passion, Abby is a vocal advocate for women's rights and equal opportunity, pushing to translate the success of her team to the real world.

In Faces at the Bottom of the Well, civil rights activist and legal scholar Derrick Bell uses allegory and historical example to argue that racism is an integral and permanent part of American society. African American struggles for equality are doomed to fail so long as the majority of Whites do not see their own wellbeing threatened by the status quo. Bell calls on African Americans to face up to this unhappy truth and abandon a misplaced faith in inevitable progress.

Powerhouse Carla A. Harris examines the journey from individual contributor to leader. She targets the essential skills necessary to succeed, such as the importance of taking risks, creating a vision, and leveraging assets like relationships and partnerships. At the heart of this book are the eight things you must be intentional about every day—authenticity, building trust, creating other leaders, clarity, diversity, innovation, inclusivity, and voice—qualities that you need to hone and manifest to become a powerful, impactful leader no matter where you work.

Through this series of 10 lectures, you’ll learn how to effectively set goals and define your priorities; efficiently use technology to control your life instead of letting technology control you; make small and simple changes to your routine, which help increase your energy and your ability to get more accomplished; and avoid common pitfalls such as procrastination, distractions, and interruptions. Ms. Conlon will introduce you to dozens of little changes that can help you to feel more in control not only of your task list, but also of your life, overall.