-
The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrated by: Kelli Tager
- Length: 8 hrs and 47 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.49
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's summary
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing listeners how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn:
- What kind of messages create the greatest amount of positive associations;
- Why finding new customers accelerates growth and relying on existing ones is a trap;
- Why emotional stories are not enough to drive trial and long-term brand loyalty.
Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
Related to this topic
-
The Obesity Code
- Unlocking the Secrets of Weight Loss
- By: Dr. Jason Fung
- Narrated by: Brian Nishii
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.
-
-
There is a PDF, Folks
- By Cynthia on 06-27-17
By: Dr. Jason Fung
-
Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
-
-
It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
-
Atomic Attraction: The Psychology of Attraction
- By: Christopher Canwell
- Narrated by: Christopher Canwell, Jackson Parker
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Atomic Attraction Christopher Canwell takes us on a journey through the dark waters of attraction. What turns women on? What makes them choose one man over another? And how can you become truly desirable and attractive? This book answers these questions by combining the latest scientific research with real-life case studies to show you, the listener, how to ignite the fires of attraction and captivate those around you.
-
-
Disappointing.
- By Rose Conley on 01-19-20
-
How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
-
Overall
-
Performance
-
Story
Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
-
-
Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
The Stoic Challenge
- A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient
- By: William B. Irvine
- Narrated by: Brian Troxell
- Length: 4 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.
-
-
Rehashing of points in Irvine's previous work
- By Anon a Mus on 10-17-20
-
The Obesity Code
- Unlocking the Secrets of Weight Loss
- By: Dr. Jason Fung
- Narrated by: Brian Nishii
- Length: 10 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.
-
-
There is a PDF, Folks
- By Cynthia on 06-27-17
By: Dr. Jason Fung
-
Maybe You Should Talk to Someone
- A Therapist, HER Therapist, and Our Lives Revealed
- By: Lori Gottlieb
- Narrated by: Brittany Pressley
- Length: 14 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose office she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.
-
-
It was like a hallmark movie being waterboarded into my ears for 15 hours
- By Amazon Customer on 10-01-19
By: Lori Gottlieb
-
Atomic Attraction: The Psychology of Attraction
- By: Christopher Canwell
- Narrated by: Christopher Canwell, Jackson Parker
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Atomic Attraction Christopher Canwell takes us on a journey through the dark waters of attraction. What turns women on? What makes them choose one man over another? And how can you become truly desirable and attractive? This book answers these questions by combining the latest scientific research with real-life case studies to show you, the listener, how to ignite the fires of attraction and captivate those around you.
-
-
Disappointing.
- By Rose Conley on 01-19-20
-
How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 3 hrs and 18 mins
- Original Recording
-
Overall
-
Performance
-
Story
Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
-
-
Started Listening By Accident
- By T.D.Willis on 01-17-21
By: Chris Bailey
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
The Stoic Challenge
- A Philosopher's Guide to Becoming Tougher, Calmer, and More Resilient
- By: William B. Irvine
- Narrated by: Brian Troxell
- Length: 4 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Some people bounce back in response to setbacks; others break. We often think that these responses are hardwired, but fortunately this is not the case. Stoicism offers us an alternative approach. Plumbing the wisdom of one of the most popular and successful schools of thought from ancient Rome, philosopher William B. Irvine teaches us to turn any challenge on its head. The Stoic Challenge, then, is the ultimate guide to improving your quality of life through tactics developed by ancient Stoics, from Marcus Aurelius and Seneca to Epictetus.
-
-
Rehashing of points in Irvine's previous work
- By Anon a Mus on 10-17-20
-
The Complete Guide to Fasting
- Heal Your Body Through Intermittent, Alternate-Day, and Extended Fasting
- By: Jimmy Moore, Dr. Jason Fung
- Narrated by: Jimmy Moore
- Length: 7 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
Thousands of books have been written about the latest and greatest diets that will help people lose weight and improve health. But a key element in any successful nutritional health program is a tried-and-true method that most people haven't thought about - yet it could be revolutionary for taking health to the next level. This ancient secret is fasting.
-
-
Hard to get through
- By MCT on 06-03-17
By: Jimmy Moore, and others
-
Becoming the Narcissist's Nightmare
- How to Devalue and Discard the Narcissist While Supplying Yourself
- By: Shahida Arabi
- Narrated by: Julie McKay
- Length: 19 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although clinical research has been conducted on narcissism as a disorder, less is known about its effects on victims who are in toxic relationships with partners with Narcissistic Personality Disorder. Individuals with this disorder engage in chronic devaluation and manipulation of their partners, a psychological and emotional phenomenon known as "narcissistic abuse". Unfortunately, the full extent of what narcissistic abuse entails is not taught in any psychology class or diagnostic manual.
-
-
Finally
- By zero on 12-08-16
By: Shahida Arabi
-
The Finnish Guide to Happiness
- By: Melanie Dower
- Narrated by: Saskia Maarleveld
- Length: 2 hrs and 24 mins
- Original Recording
-
Overall
-
Performance
-
Story
If you ask a Finn, they will likely be as baffled as you are. That’s why Melanie Dower, an expat who has been living in Finland for the past decade, has taken up the charge. Her vantage as an outsider entrenched in Finnish culture uniquely positions her to identify the keys to Finnish happiness that elude the rest of the world and that Finns take for granted. From sauna to strong social safety nets, Finnish life is made up of a constellation of habits and structures that leave its residents relaxed, healthy, and fulfilled.
-
-
Finland sounds like heaven!
- By Carol Cover on 09-16-24
By: Melanie Dower
-
How to Release Anxiety
- By: Gabrielle Bernstein
- Narrated by: Gabrielle Bernstein
- Length: 1 hr and 29 mins
- Original Recording
-
Overall
-
Performance
-
Story
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
-
-
Not my thing, but one good point
- By Scott on 10-22-22
-
F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human
- By: Ryan Munsey
- Narrated by: Ryan Munsey
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
95 percent of decisions are based on feelings. Not logic. Not rational thought. Feelings. Can you feel the pull of emotions, hunger, guilt, pain, jealously, depression, and everything else weighing on every decision that you make? Business owners, entrepreneurs, regular people looking to get in shape, anyone with a goal that isn't terrified of tough love - you need to listen to F--k Your Feelings - as soon as possible! In this audiobook you'll learn how to use personal mind control techniques to control the way your brain is wired and much more.
-
-
Science heavy for those of us who want the why
- By Beth T. Irwin on 10-29-18
By: Ryan Munsey
-
I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
-
-
I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
People who viewed this also viewed...
-
Ask
- Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life
- By: Jeff Wetzler, Amy Edmondson
- Narrated by: Gary Tiedemann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Globally recognized expert on learning and leadership, Jeff Wetzler offers a hands-on, surprisingly effective way to find out what others really think, know, and feel. Ask leads to smarter decisions, more creative solutions, and deeper relationships.
-
-
Thought provoking examples and relevance
- By Holly on 06-24-24
By: Jeff Wetzler, and others
-
Instinct
- Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success
- By: Rebecca Heiss
- Narrated by: Nan McNamara
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.
-
-
We are not bad people...it's just Instinct!
- By Skins607 on 09-01-22
By: Rebecca Heiss
-
The Art and Science of Connection
- Why Social Health Is the Missing Key to Living Longer, Healthier, and Happier
- By: Kasley Killam
- Narrated by: Cindy Kay
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
A groundbreaking redefinition of what it means to be healthy that introduces the need for social health—the part of wellbeing that comes from feeling connected—to truly flourish. Exercise. Eat a balanced diet. Go to therapy. Most wellness advice is focused on achieving and maintaining good physical and mental health. But Harvard-trained social scientist and pioneering social health expert Kasley Killam reveals that this approach is missing a vital component: human connection.
-
-
Social Health Movement
- By Katy Payne on 10-21-24
By: Kasley Killam
-
Pattern Breakers
- Why Some Start-Ups Change the Future
- By: Mike Maples Jr, Peter Ziebelman
- Narrated by: Mike Maples Jr, Peter Ziebelman
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.
-
-
The Leading Book on Startup Advice!
- By Todd Crannell on 08-08-24
By: Mike Maples Jr, and others
-
Job Therapy
- Finding Work That Works for You
- By: Tessa West
- Narrated by: Kirsten Potter
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
When we’re unhappy in our jobs, we often attribute our frustration to a bad manager, boring tasks, and stressful workloads. But our dissatisfaction at work usually stems from a deeper psychological need that’s not being met at work, like not getting the recognition you deserve. In Job Therapy, Dr. Tessa West helps you figure out the real reason you’re unhappy and shows you how to find a new position in which you’ll thrive, whether in a different role, company, or new industry altogether.
By: Tessa West
-
How Leaders Learn
- Master the Habits of the World's Most Successful People
- By: David Novak, Lari Bishop - contributor
- Narrated by: Chris Abernathy
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
When you put learning at the center of everything you do, you grow your career, your leadership, your relationships, and your joy and fulfillment in life. But even for people who are naturally curious and interested in solving problems, being an effective learner who can turn their learning into action takes insight and practice. With infectious enthusiasm and optimism, David Novak shows you how to master active learning.
-
-
Timeless Practical techniques
- By Anonymous User on 09-11-24
By: David Novak, and others
-
Ask
- Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life
- By: Jeff Wetzler, Amy Edmondson
- Narrated by: Gary Tiedemann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Globally recognized expert on learning and leadership, Jeff Wetzler offers a hands-on, surprisingly effective way to find out what others really think, know, and feel. Ask leads to smarter decisions, more creative solutions, and deeper relationships.
-
-
Thought provoking examples and relevance
- By Holly on 06-24-24
By: Jeff Wetzler, and others
-
Instinct
- Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success
- By: Rebecca Heiss
- Narrated by: Nan McNamara
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In every area of life, from business to relationships to health, we act on outdated instincts that were built to help us survive a world ruled by scarcity and danger. But in today's world, those same instincts stop us from succeeding in the environment in which we actually live: a diverse world of abundant choices, and almost limitless connections. Now evolutionary biologist Dr. Rebecca Heiss offers a new approach that harnesses the power of our instincts, and redirects them to work for us rather than against us.
-
-
We are not bad people...it's just Instinct!
- By Skins607 on 09-01-22
By: Rebecca Heiss
-
The Art and Science of Connection
- Why Social Health Is the Missing Key to Living Longer, Healthier, and Happier
- By: Kasley Killam
- Narrated by: Cindy Kay
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
A groundbreaking redefinition of what it means to be healthy that introduces the need for social health—the part of wellbeing that comes from feeling connected—to truly flourish. Exercise. Eat a balanced diet. Go to therapy. Most wellness advice is focused on achieving and maintaining good physical and mental health. But Harvard-trained social scientist and pioneering social health expert Kasley Killam reveals that this approach is missing a vital component: human connection.
-
-
Social Health Movement
- By Katy Payne on 10-21-24
By: Kasley Killam
-
Pattern Breakers
- Why Some Start-Ups Change the Future
- By: Mike Maples Jr, Peter Ziebelman
- Narrated by: Mike Maples Jr, Peter Ziebelman
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.
-
-
The Leading Book on Startup Advice!
- By Todd Crannell on 08-08-24
By: Mike Maples Jr, and others
-
Job Therapy
- Finding Work That Works for You
- By: Tessa West
- Narrated by: Kirsten Potter
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
When we’re unhappy in our jobs, we often attribute our frustration to a bad manager, boring tasks, and stressful workloads. But our dissatisfaction at work usually stems from a deeper psychological need that’s not being met at work, like not getting the recognition you deserve. In Job Therapy, Dr. Tessa West helps you figure out the real reason you’re unhappy and shows you how to find a new position in which you’ll thrive, whether in a different role, company, or new industry altogether.
By: Tessa West
-
How Leaders Learn
- Master the Habits of the World's Most Successful People
- By: David Novak, Lari Bishop - contributor
- Narrated by: Chris Abernathy
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
When you put learning at the center of everything you do, you grow your career, your leadership, your relationships, and your joy and fulfillment in life. But even for people who are naturally curious and interested in solving problems, being an effective learner who can turn their learning into action takes insight and practice. With infectious enthusiasm and optimism, David Novak shows you how to master active learning.
-
-
Timeless Practical techniques
- By Anonymous User on 09-11-24
By: David Novak, and others
-
The Art of Focus
- Find Meaning, Reinvent Yourself and Create Your Ideal Future
- By: Dan Koe
- Narrated by: Dan Koe
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since birth, you were spoon-fed ideas, beliefs, and routines that program you into the same default path as everyone else. This leads to the same quality of life as everyone else. It’s no wonder why most people feel anxious, overwhelmed, and have a cloud of meaninglessness hovering over their heads at all times. Focus is the cure.
-
-
Terrible terrible monotone narrative.
- By s cross on 05-06-24
By: Dan Koe
-
Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
-
-
Barely started, & I'm SUPER excited and motivated!
- By Anonymous User on 04-01-24
By: Noah Kagan, and others
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
-
For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Slow Productivity
- The Lost Art of Accomplishment Without Burnout
- By: Cal Newport
- Narrated by: Cal Newport
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Our current definition of “productivity” is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. We’re overwhelmed by all we have to do and on the edge of burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices?
-
-
Cal Needs Narration Training
- By T. S. Tatum on 04-25-24
By: Cal Newport
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
What listeners say about The Power of Instinct
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- AAM
- 07-08-24
A Must Read!!!
As someone who reads dozens of business books each year, "The Power of Instinct" by Leslie Zane rises to the top of my list. It offers a compelling perspective and valuable insights for marketers and business leaders. Zane's notion of “Brand Connectomes” is elegant and useful, illustrating how brands can connect with consumers on a subconscious level, much like neurons forming human memory. Zane challenges the conventional notions of marketing by showing that it's not just about rational persuasion, but about tapping into the deep-seated instincts that drive decision-making.
What I find particularly useful is how Zane's insights build upon the ideas shared by Byron Sharp in "How Brands Grow." Both authors emphasize the importance of creating mental availability and distinctive brand assets, but Zane takes it a step further by explaining the underlying instinctual processes. Most importantly, Leslie Zane not only provides the “what and why” but also pragmatic approaches to building long-term brand preference.
If you are interested in understanding and influencing consumer behavior, "The Power of Instinct" is a must-read. Leslie’s insights are equally relevant to individuals building their personal brand as they are to businesses.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!