The Power of Scarcity Audiobook By Dr. Mindy Weinstein cover art

The Power of Scarcity

Leveraging Urgency and Demand to Influence Customer Decisions

Preview
Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

The Power of Scarcity

By: Dr. Mindy Weinstein
Narrated by: Karen Ruth Johnston
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.

In this book, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives, as well as real-life customers' firsthand experiences.

©2023 Mindy Weinstein, PhD (P)2022 McGraw Hill-Ascent Audio
Marketing Marketing & Sales
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
All stars
Most relevant  
Opens your eyes to modern day marketing you probably didn’t realize you were being targeted with.

Modern day marketing explained!!!

Something went wrong. Please try again in a few minutes.

A very good view on using scarcity in it's many forms for marketing. Lacks urgency.

a good primer on scarcity mindset

Something went wrong. Please try again in a few minutes.

Don’t miss this book! A fresh perspective on how to spin your brand to get more sales and excite your customers. I’m so excited to use these principles in my business. 10/10 read!

A Game-Changing Marketing Book You Can’t Afford to Miss!

Something went wrong. Please try again in a few minutes.