What Clients Love
A Field Guide to Growing Your Business
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $14.81
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Harry Beckwith
-
By:
-
Harry Beckwith
About this listen
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
- Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
- Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
- Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
- Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.
Listeners also enjoyed...
-
Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
-
Overall
-
Performance
-
Story
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
-
-
Waste of time & money
- By Igor on 10-23-08
By: Harry Beckwith
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Relentless
- From Good to Great to Unstoppable
- By: Tim S. Grover, Shari Wenk
- Narrated by: Pete Simonelli
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.
-
-
An exercise in ego
- By Ryan on 05-08-21
By: Tim S. Grover, and others
-
Mindset
- The New Psychology of Success
- By: Carol S. Dweck PhD
- Narrated by: Bernadette Dunne
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
-
😫THIS NARRATOR IS UNBEARABLE 😫
- By The non-critic on 03-29-19
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
-
-
Great book to revisit and listen to
- By Terry on 11-02-16
By: Og Mandino
-
Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
-
Overall
-
Performance
-
Story
A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
-
-
Waste of time & money
- By Igor on 10-23-08
By: Harry Beckwith
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Relentless
- From Good to Great to Unstoppable
- By: Tim S. Grover, Shari Wenk
- Narrated by: Pete Simonelli
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.
-
-
An exercise in ego
- By Ryan on 05-08-21
By: Tim S. Grover, and others
-
Mindset
- The New Psychology of Success
- By: Carol S. Dweck PhD
- Narrated by: Bernadette Dunne
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.
-
-
😫THIS NARRATOR IS UNBEARABLE 😫
- By The non-critic on 03-29-19
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
The Greatest Salesman in the World
- By: Og Mandino
- Narrated by: Mark Bramhall
- Length: 2 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
The runaway bestseller with more than four million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.
-
-
Great book to revisit and listen to
- By Terry on 11-02-16
By: Og Mandino
-
The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
-
-
Saved my Life
- By Christine on 09-17-08
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
How to Win Friends and Influence People in the Digital Age
- By: Dale Carnegie & Associates
- Narrated by: Robert Petkoff
- Length: 7 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
-
-
As titled, it brings the orig. to the digital age.
- By Klokfixr on 04-04-12
-
Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
-
-
Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
-
Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
-
I Am Sold..!
- By @K_Speckmann on 01-05-18
By: Matthew Pollard
-
The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
-
-
Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
-
This I Know
- Marketing Lessons from Under the Influence
- By: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
-
Bring your pen and notebook. You're going to need
- By Todd L on 03-10-18
By: Terry O'Reilly
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
Critic reviews
"A breezy collection of...friendly lecturettes." (Publishers Weekly)
"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it." (Al Ries, co-author of The 22 Immutable Laws of Marketing and Positioning)
Related to this topic
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
-
-
Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
-
First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
-
Bait and Switch
- The (Futile) Pursuit of the American Dream
- By: Barbara Ehrenreich
- Narrated by: Anne Twomey
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
-
-
A terrible book - princess Barbara goes undercover
- By Peter on 11-07-05
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
-
-
Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
-
First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
-
Bait and Switch
- The (Futile) Pursuit of the American Dream
- By: Barbara Ehrenreich
- Narrated by: Anne Twomey
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
-
-
A terrible book - princess Barbara goes undercover
- By Peter on 11-07-05
-
The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
-
-
Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
-
-
Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
-
Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
-
-
Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
-
If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
-
Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
-
The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
-
-
Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
What listeners say about What Clients Love
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
- Jasmine
- 02-01-04
Pretty good
Updates his last title. His voice is a bit annoying, but he is genuine. This is a good primer for people new to client based business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
- Michael
- 07-23-05
It'll grow on you
A previous reviewer was right about the voice, but the content is so
relevant and concise. Actually, I was quick to judge this the first time, but I can assure you, the voice may not be great, but the information is exceptionally useful. Give it a try.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
- Don McGowan
- 06-08-04
Good book, but man, the VOICE!
The book is fine. Some good insights, some stuff you'll hear/read anywhere else. It's a month later and only one example sticks with me (naming businesses and how he does it on transcontinental flights), but I can't remember why he mentions the anecdote.
That said, you just can't imagine unless you hear it just how annoying the narrator's voice is. And it's the author reading it! I almost deleted it from my Palm twice because the guy was that annoying. He sounds like he's tired and whining ALL THE TIME.
Get it if you have to find something to fill your monthly quota and can't think of anything else on topic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
11 people found this helpful
-
Overall
- Steve
- 03-05-03
Well done Harry
In the soft new economy, understanding your brand and conveying it to the world in a manner that they love is crucial for survival and growth. Mr. Beckwith cuts through the hype and jargon of the brand world, and delivers it a manner that non brand insiders will understand and love.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
14 people found this helpful
-
Overall
- Pamela
- 05-14-03
Excellent
Excellent in all ways... business, life, etc.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Al Curiel
- 02-24-24
Great book. very insightful
Too monotone. the reader/author could have used more enthusiasm in his diverse. I almost quit listening but for the content.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Jan
- 10-12-05
Simply awfull
I really liked "Selling the invisible" but this book is a good example of the sequel that shouldn?t have been released. Take 4 10$ managementbooks, rewrite them into another 10$ managementbook, and wow, you have "what costumers love". Almost the intire book has been copied from other books. This book is not really about what costumers love, but instead "How to manage your business" according to Beckwith. One funny example is that Beckwith doesn?t realise the difference between a companys missionstatement and it?s businessgoals. I liked the first one, didn?t like the second one, and i am not buing the third one.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Richard
- 02-11-05
Plenty of what not to do and think.
A comprehensive book on what not to do throughout the history of the world.
Clients apparently love none of the things you have previouslt been told they love.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- Luis
- 06-05-03
Few good ideas but bit boring
I expected something else... if you like some successful stories and failure stories on service to clients... ok, but I was looking for a more analytical/structural and statistical way to understand WHAT CLIENTS LOVE and did not find that.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
11 people found this helpful