
What Clients Love
A Field Guide to Growing Your Business
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3 months free
Buy for $17.09
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Narrated by:
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Harry Beckwith
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By:
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Harry Beckwith
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
- Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
- Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
- Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
- Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.
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Critic reviews
"A breezy collection of...friendly lecturettes." (Publishers Weekly)
"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it." (Al Ries, co-author of The 22 Immutable Laws of Marketing and Positioning)
Pretty good
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relevant and concise. Actually, I was quick to judge this the first time, but I can assure you, the voice may not be great, but the information is exceptionally useful. Give it a try.
It'll grow on you
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That said, you just can't imagine unless you hear it just how annoying the narrator's voice is. And it's the author reading it! I almost deleted it from my Palm twice because the guy was that annoying. He sounds like he's tired and whining ALL THE TIME.
Get it if you have to find something to fill your monthly quota and can't think of anything else on topic.
Good book, but man, the VOICE!
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Well done Harry
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Excellent
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Great book. very insightful
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Simply awfull
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Clients apparently love none of the things you have previouslt been told they love.
Plenty of what not to do and think.
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Few good ideas but bit boring
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