When Buyers Say No
Essential Strategies for Keeping a Sale Moving Forward
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Narrated by:
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Pete Larkin
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By:
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Tom Hopkins
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Ben Katt
About this listen
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.
It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options - avenues that can eventually lead to the buyer actually saying yes.
The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.
There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Tom Hopkins, Ben Katt (P)2014 Hachette AudioListeners also enjoyed...
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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Authenticity: The Head, Heart, and Soul of Selling
- By: Ron Willingham
- Narrated by: Ron Willingham
- Length: 7 hrs and 16 mins
- Abridged
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Emotional factors are powerful contributors to sales success. In this audiobook, you will go beyond the what to the how and why, and learn whole-being selling - selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide.
By: Ron Willingham
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Well Said!
- Presentations and Conversations that Get Results
- By: Darlene Price
- Narrated by: Darlene Price
- Length: 9 hrs and 23 mins
- Unabridged
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Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.
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I'd choose the audio over the printed book
- By S. D. Schwaitzberg on 11-24-19
By: Darlene Price
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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High Trust Selling
- Make More Money in Less Time with Less Stress
- By: Todd Duncan
- Narrated by: Todd Duncan
- Length: 3 hrs and 57 mins
- Unabridged
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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
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The Core Foundation For Sales Success
- By Joe on 01-28-05
By: Todd Duncan
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
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As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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What listeners say about When Buyers Say No
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- ANTHONY BREAUX
- 12-02-20
"Rapport" pronunciation
The narrator's unusual pronunciation of the word "rapport" was very distracting. This well-written book presents a logical step by step progression to follow upon meeting resistance from a potential buyer.
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- Kirby H.
- 08-06-22
Recommended
I'm a sales manager for ADT. Doing both commercial and residential. I read alot, I will definitely add this to the mandatory sales training books to our team.
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- Megan Humphries
- 09-29-15
Good listen!
Working in inside sales, this book pertains mostly to outside sales positions, but there is good information I can use during calls.
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2 people found this helpful
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- Jeffrey
- 04-29-17
An audiobook you have to listen to multiple times
If you could sum up When Buyers Say No in three words, what would they be?
Keep hitting replay
What other book might you compare When Buyers Say No to and why?
I think this is the true sequel to How to master the art of selling by the same author.
Which scene was your favorite?
I appreciated how we should keep our mouths closed
Was there a moment in the book that particularly moved you?
Towards the end when I told myself I can do this
Any additional comments?
The reader was very good but I missed hearing Tommy Boy Hopkins himself and the intro from J. Douglas Edwards that How to Master provided. However the reader is very good
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3 people found this helpful
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- Beth
- 09-05-18
USeful and easy to listen to
This book is Well written with many useful and specific examples. I enjoyed the way it help retrain my green and in bed selling strategy.
I was also incredibly pleased at the authors intentional use of male and female pronouns pause.
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- RM
- 02-03-19
Tom is a LEGEND!
This is extremely true to life, when it comes to sales scenarios. This is pure gold, and I'll review it again as it always seems to help me grow my sales and closing ratio. It's easier to win, with a smooth and confident sales mentor like Tom. A+!
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1 person found this helpful
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- William Hernandez
- 03-06-15
needs more conviction
sorry tom, nothing like adding ur own personal conviction to what u teach!
narrate ur audio books
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2 people found this helpful
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- Anonymous User
- 01-02-19
hard to listen for long periods
For me it was very hard to listen too. always felt drained after 30 minutes.
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