Showing titles in Marketing

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.

In The Most Powerful Sentence of All Time, persuasion expert Neil Gordon invites you into a world of high-stakes business communication and messaging strategy, where one simple sentence can transform sales presentations and attract customers. Meet Barbara, a struggling CEO who can’t seem to get her company’s marketing off the ground. She knows her new product offer is good and how it will help clients. She can communicate about it with her team with fluidity and ease.

This guide provides a professional approach to growing your social media presence through five key chapters. By following these steps, you can effectively grow your social media platform and enhance your online presence like you favorite business owner or social media influencer.

Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Prosperous Coach Podcast is hosted by Rhonda Hess, international business mentor and niche strategist for new coaches. Her weekly show offers eye opening guidance and inspiration about how to choose a profitable coaching niche, create authentic messaging, design magnetic coaching programs and other topics to help you get noticed by ideal clients who will pay well. Rhonda also shares coaching tools, client management tips, money mindset and moving beyond limiting beliefs. Rhonda has over 20 years of experience in coaching, marketing, curriculum development, copy writing and editing. Learn about...

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work...

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

Facebook continues to be an amazing asset for organizations attempting to interface, cooperate, and convert clients in the continuously changing computerized market. Thanks to its multiple billion monthly dynamic clients, Facebook offers advertisers an unequaled chance to establish associations, develop trust, and increase deals. Facebook showcasing is a methodical methodology combining designated publicizing, natural reach, and information-driven experiences to streamline brand openness. It goes past distributing content.

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon ...

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social ...

Welcome to the exciting world of organic user acquisition! In this subchapter, we will dive deep into what exactly organic user acquisition is and why it is crucial for the success of your e-commerce website. As a digital marketer, understanding the ins and outs of organic user acquisition will give you the edge you need to drive sustainable growth for your business.

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

Channels of communication are frequently clogged, and reaching your target audience is more difficult than ever. If you’re looking for a pat on the back about how wonderful your product is, then this isn’t the book for you. But if you want to be serious about marketing your product and achieving tangible results, then keep listening. This book will give you some of the answers you need. Download your copy today and discover how to leverage both traditional and cutting-edge methods—including AI—to effectively market your product in a highly competitive digital landscape.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.