
Brief
Make a Bigger Impact by Saying Less
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Narrated by:
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Robin Bloodworth
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By:
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Joseph McCormack
Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow-up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in narrative mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
©2014 Joseph McCormack (P)2014 Audible Inc.Listeners also enjoyed...




















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phenomenal resource
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Brevity is key
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fascinating, truthful, impactful
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“Long story short”… make the phrase a drinking game
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Mediocre
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I already agree on the importance of brevity. I purchased this book because I struggle to achieve it. Midway through the book, I have found very little practical to make genuine growth and feel my time is best spent elsewhere.
High on justification, low on how-to
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Not So Breif
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A litany of advice with little holding it together
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