
Brief
Make a Bigger Impact by Saying Less
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Narrated by:
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Robin Bloodworth
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By:
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Joseph McCormack
About this listen
Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow-up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in narrative mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
©2014 Joseph McCormack (P)2014 Audible Inc.Listeners also enjoyed...
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The nature of war is constant change. We live in an era of exponential technological acceleration which is transforming how wars are waged. Today, the battlespace is transparent; multi-domain sensors can see anything, and long-range precision fire can target everything that is observed. Autonomous weapons can be unleashed into the battlespace and attack any target from above, hitting the weakest point of tanks and armored vehicles. The velocity of war is hyper-fast.
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Eye opening perspective that every American should read and act
- By Richard on 02-15-24
By: John Antal
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Simply Said
- Communicating Better at Work and Beyond
- By: Jay Sullivan
- Narrated by: Jay Sullivan
- Length: 5 hrs and 46 mins
- Unabridged
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Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication.
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Everyone who presents or is in a sales position should read this book!!
- By Ben Daughdrill on 12-04-17
By: Jay Sullivan
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- By: Joel Schwartzberg
- Narrated by: Jeff Hoyt
- Length: 1 hr and 53 mins
- Unabridged
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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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Made me a better communicator.
- By Mr. Davis on 08-15-20
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Call Sign Chaos
- Learning to Lead
- By: Jim Mattis, Bing West
- Narrated by: Danny Campbell
- Length: 12 hrs and 1 min
- Unabridged
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Call Sign Chaos is the account of Jim Mattis’ storied career, from wide-ranging leadership roles in three wars to ultimately commanding a quarter of a million troops across the Middle East. Along the way, Mattis recounts his foundational experiences as a leader, extracting the lessons he has learned about the nature of warfighting and peacemaking, the importance of allies, and the strategic dilemmas - and short-sighted thinking - now facing our nation.
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A pleasant surprise
- By Fountain of Chris on 09-06-19
By: Jim Mattis, and others
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Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- By: Annie Duke
- Narrated by: Annie Duke
- Length: 6 hrs and 50 mins
- Unabridged
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In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
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Wasn't For Me
- By ❤️One.Crazy&Cool.Family❤️ on 09-04-18
By: Annie Duke
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Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
What listeners say about Brief
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Trevin Harvey
- 10-18-24
I am a better Briefer
This book helped me trim the fat on conversation. Helped shorten and spearhead meeting. It has completely changed my conversation in any setting.
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- David S.
- 06-06-22
phenomenal resource
Applies to absolutely everything that you do, whether it is verbal, written communication. must read.
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- Brock M
- 10-28-24
Brevity is key
The information was easy to absorb, and the action items allowed you to take action. I tried this technique in meetings, and it worked great. Too often, meetings go long because people do not use brevity. Apply this and enhance your business.
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- Sascha Gorokhoff
- 11-07-22
fascinating, truthful, impactful
I absolutely completely ans truthfully recommend this book for your success and the satisfaction of all your stakeholders, at home, at school, at work, between friends, in romantic relationships, and even with animals!
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- anon
- 08-27-22
“Long story short”… make the phrase a drinking game
Maybe this author should practice what is preached. Maybe the narrator should drop annoying bullet emphasis. TLDNL
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- John Robert BEHRMAN
- 07-21-23
Mediocre
The book is a short explanation of why being brief in written and oral communication is good, followed be repetitive stories about it. There are a few insights, but you can get 95% of the substance by reading the title.
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1 person found this helpful
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- Alex
- 01-23-22
High on justification, low on how-to
I understood the need for a first section dedicated to why brevity is important. But to my dismay, the actual how-to portions of this book Continue reiterating why brevity is important in 3000 different ways.
I already agree on the importance of brevity. I purchased this book because I struggle to achieve it. Midway through the book, I have found very little practical to make genuine growth and feel my time is best spent elsewhere.
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3 people found this helpful
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- Robert Albrecht
- 02-21-24
Not So Breif
For a book on being "Brief" it was long, drawn-out and was annoying on the entire last chapter. "i", "ii"
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- Nate
- 02-05-25
A litany of advice with little holding it together
Good narration but the book isn't well suited to audiobook format. It's a simple premise with sound advice, but it comes across more like a textbook than a lecture or a narrative and struggled to hold my attention. It lacked cohesion and the lessons didn't compound on one another as many other self help books do. A good lesson with lacking execution.
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