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Predictable Prospecting

By: Marylou Tyler, Jeremey Donovan
Narrated by: Todd Belcher
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Publisher's summary

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout best seller hailed as a “sales bible” (Inc.).

If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline - whether you're a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway best seller, this powerful approach to B2B prospecting will help you to:

  • Identify the prospects with the greatest potential
  • Clearly articulate your company's competitive position
  • Implement account-based sales development using ideal account profiles
  • Refine your lead targeting strategy with an ideal prospect profile
  • Start a conversation with people you don't know
  • Land meetings through targeted campaigns
  • Craft personalized email and phone messaging to address each potential buyer's awareness, needs, and challenges.
  • Define, manage, and optimize sales development performance metrics
  • Generate predictable revenue

You'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals - quickly, efficiently, and predictably. The book features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets - and generate more revenue than ever. That's the power of Predictable Prospecting.

©2016 MarylouTyler LLC and SpeakingSherpa LLC (P)2016 McGraw Hill-Ascent Audio
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What listeners say about Predictable Prospecting

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Painful listen full of useless corporate jargon

As other have said, this sounds more like an infomercial for Salesforce than any kind of valuable business, sales, or SaaS resource. Except, rather than an upbeat salesperson on the infomercial, you get a boring reading of poorly-veiled corporate blather with little to no real-life application. I found it when searching for SaaS and SaaS sales books but I’ve been sorely disappointed.

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It was like an infommercial for Salesforce.com.

Although he was a proficient speaker, it sounded like he was reading from the script, and it was way too mechanical. Plus, it was all about salesforce.com and have time to sift through it to find anything of value. Waste of money 👎👎

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I want my time back

Don’t waste your time to hear facts about sales force. How does hearing about sales force help me or anyone prospect for new clients.

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