Productize
The Ultimate Guide to Turning Professional Services into Scalable Products
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Narrated by:
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Paige McKinney
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By:
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Eisha Armstrong
About this listen
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process.
Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth. For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets.
Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily. Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.
Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.
©2021 Eisha Armstrong (P)2023 CMC Ventures, LLC d.b.a. VecterisListeners also enjoyed...
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By: Eisha Armstrong, and others
-
Fearless: How to Transform a Services Culture and Successfully Productize
- By: Eisha Armstrong, Jaime Drennan, Molly Tipps
- Narrated by: Virtual Voice
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...
By: Eisha Armstrong, and others
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Dirt Rich
- How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs
- By: Mark Podolsky
- Narrated by: Mark Podolsky
- Length: 3 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this step-by-step guide, Mark breaks down his "ultimate subscription model" for creating passive income through the niche of raw-land investment. Featuring details on common pitfalls, tips on cultivating an investor's mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want.
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Basically a “buy my system” and you’ll get the rest of the process teaser.
- By Ragnar on 09-24-18
By: Mark Podolsky
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Bigger Than You
- The Entrepreneur's Guide to Building an Unstoppable Team
- By: Kelly Roach
- Narrated by: Kelly Roach
- Length: 9 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Build a record-breaking, world-class team that maximizes your profitability and increases your freedom as an entrepreneur. I’ve led teams that drove 100s of millions of dollars in sales while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow.
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Timeless!
- By Amazon Customer on 11-17-24
By: Kelly Roach
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Coach Builder
- How to Turn Your Expertise into a Profitable Coaching Career
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
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Full of actionable advice!
- By Danijel Teofilovic on 03-17-24
By: Donald Miller
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Rewired
- The McKinsey Guide to Outcompeting in the Age of Digital and AI
- By: Eric Lamarre, Kate Smaje, Rodney Zemmel
- Narrated by: George Newbern
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections.
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A set of generic statements
- By Slavik Dimitrovich on 10-28-23
By: Eric Lamarre, and others
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- By: Eisha Armstrong, Jason Boldt, Sean Gillispie
- Narrated by: Jessica Holtan
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.
By: Eisha Armstrong, and others
-
Fearless: How to Transform a Services Culture and Successfully Productize
- By: Eisha Armstrong, Jaime Drennan, Molly Tipps
- Narrated by: Virtual Voice
- Length: 6 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transforming a B2B services business model to a more scalable, profitable, productized company can have many points of failure - but the biggest and most underserved is the cultural transformation required to support successful productization. The encore book from Eisha Armstrong and her team at Vecteris, Fearless tackles this frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. Building on the insights presented in Productize, Fearless details how shifting a business model from services to products requires a profound, fearless ...
By: Eisha Armstrong, and others
-
Dirt Rich
- How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs
- By: Mark Podolsky
- Narrated by: Mark Podolsky
- Length: 3 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this step-by-step guide, Mark breaks down his "ultimate subscription model" for creating passive income through the niche of raw-land investment. Featuring details on common pitfalls, tips on cultivating an investor's mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want.
-
-
Basically a “buy my system” and you’ll get the rest of the process teaser.
- By Ragnar on 09-24-18
By: Mark Podolsky
-
Bigger Than You
- The Entrepreneur's Guide to Building an Unstoppable Team
- By: Kelly Roach
- Narrated by: Kelly Roach
- Length: 9 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Build a record-breaking, world-class team that maximizes your profitability and increases your freedom as an entrepreneur. I’ve led teams that drove 100s of millions of dollars in sales while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow.
-
-
Timeless!
- By Amazon Customer on 11-17-24
By: Kelly Roach
-
Coach Builder
- How to Turn Your Expertise into a Profitable Coaching Career
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be? Maybe you’ve thought about using your skills to start your own consulting business – but you haven’t had the confidence to go for it. Donald Miller has been consulting and coaching for over two decades. He’s consulted some of the world’s top brands including TOMS Shoes, TREK Bicycles and Tempur Sealy.
-
-
Full of actionable advice!
- By Danijel Teofilovic on 03-17-24
By: Donald Miller
-
Rewired
- The McKinsey Guide to Outcompeting in the Age of Digital and AI
- By: Eric Lamarre, Kate Smaje, Rodney Zemmel
- Narrated by: George Newbern
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race. McKinsey Digital's top leaders Eric Lamarre, Kate Smaje, and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections.
-
-
A set of generic statements
- By Slavik Dimitrovich on 10-28-23
By: Eric Lamarre, and others
-
The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- By DAVID on 03-09-14
By: Brian Tracy
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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
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Overall
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Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
- By Phil Williams on 12-14-23
By: Rob Walling
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
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Main Street Millionaire
- How to Make Extraordinary Wealth Buying Ordinary Businesses
- By: Codie Sanchez
- Narrated by: Codie Sanchez
- Length: 6 hrs and 17 mins
- Unabridged
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Overall
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Performance
-
Story
Everyone wants ownership, but almost no one gets it. Whether we’re talking about the start-up game, the crypto game, the freelance game, or the lemonade stand game—most paths to ownership lead to dead ends. That’s why Codie Sanchez carved a new, smarter path to total freedom. In Main Street Millionaire, she reveals the method she teaches her community of seven-figure investors for building wealth by creating a portfolio of boring businesses. That’s right—the money is not in flashy startups or in the corner office.
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Great Book!
- By Amanda on 12-23-24
By: Codie Sanchez
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Ultralearning
- Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
- By: Scott H. Young
- Narrated by: Scott H. Young
- Length: 7 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.
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I Thought I Already Knew Something About Learning
- By Tyler L on 09-08-19
By: Scott H. Young
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Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
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Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
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Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
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Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
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Overall
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Performance
-
Story
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
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Idea-meritocracy/Principles Reference
- By P Eberle on 06-30-18
By: Ray Dalio
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Supercommunicators
- How to Unlock the Secret Language of Connection
- By: Charles Duhigg
- Narrated by: Charles Duhigg
- Length: 7 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.
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Some nuggets of Gold in there if you’re patient
- By Brett Bitting on 03-18-24
By: Charles Duhigg
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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Overall
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Performance
-
Story
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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… by micromanaging
- By John Bales on 02-23-23
By: Dan Martell
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Think and Grow Rich
- By: Napoleon Hill
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 35 mins
- Unabridged
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Overall
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Performance
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Story
Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
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Classic Book, 21st Century Version Better
- By Razvan Rogoz on 12-29-12
By: Napoleon Hill
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20