
The Four Conversations
A New Model for Selling Expertise
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Narrated by:
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Blair Enns
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By:
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Blair Enns
About this listen
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
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Lack of story and continuity
- By J. Parsons on 02-04-25
By: Seth Godin
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- By: Jonathan Goodman
- Narrated by: Chris Ciulla
- Length: 6 hrs and 15 mins
- Unabridged
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No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
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Proceed with caution!!!
- By Ren on 01-15-25
By: Jonathan Goodman
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Personalized
- Customer Strategy in the Age of AI
- By: Mark Abraham, David C. Edelman
- Narrated by: Christopher Douyard
- Length: 8 hrs and 12 mins
- Unabridged
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Great content, not engaging unfortunately
- By Daniel on 05-05-25
By: Mark Abraham, and others
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The Little Book of Bitcoin
- What You Need to Know That Wall Street Has Already Figured Out
- By: Anthony Scaramucci, Michael Saylor - foreword
- Narrated by: Anthony Scaramucci, Dean Gallagher
- Length: 5 hrs and 38 mins
- Unabridged
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Founder and comanaging partner of SkyBridge Capital Anthony Scaramucci delivers a comprehensive guide to understand disruption in the financial industry as a result of the emergence and increasing prominence of digital asset technology. This book runs the gambit from basic concepts all the way to implications of decentralized finance on the financial industry and society as a whole.
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Great intro to Bitcoin
- By Kristyn on 05-04-25
By: Anthony Scaramucci, and others
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
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The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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It’s a book not you AI advert
- By Joshua Trimm on 03-20-25
By: Donald Miller
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Barely started, & I'm SUPER excited and motivated!
- By Anonymous User on 04-01-24
By: Noah Kagan, and others
What listeners say about The Four Conversations
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- JSBA
- 02-28-25
Sample conversations are truly helpful.
This encourages one to be an expert and will bear many re-listenings. Unlearning my bad conversation habits will take frequent re-learning of better ways of listening and being silent.
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