The Four Conversations
A New Model for Selling Expertise
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Narrated by:
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Blair Enns
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By:
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Blair Enns
About this listen
Sell and Price Like the Expert You Are
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.
- How to sell your expertise the same way you deliver it—with confidence and integrity.
- How to move from being seen as a vendor to being recognized as the expert.
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
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- Supercharge Your Game Plan With ChatGPT for Smarter Moves Even If You Are a Beginner
- By: Russel Grant
- Narrated by: William Matthews
- Length: 4 hrs and 9 mins
- Unabridged
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Overall
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Performance
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Story
This guide grows with you, offering a practical roadmap from idea to execution. With ChatGPT by your side, creating your business plan becomes a breeze, paving a clear path to success.
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Made Starting a Biz Way Less Intimidating
- By Jordan Beckett on 12-29-24
By: Russel Grant
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HBR Daily Leader
- Everyday Wisdom for Exceptional Leadership
- By: Harvard Business Review
- Narrated by: Mitch Crawford, Rachel Perry
- Length: 6 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Throughout the book, you'll find insights to spark your thinking, quotes to inspire you, and questions to reflect on. And each day presents you with an opportunity to take on topics such as communicating effectively, managing your time, expanding your influence, and cultivating new skills.
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Build, Don't Talk
- Things You Wish You Were Taught in School
- By: Raj Shamani
- Narrated by: Raj Shamani
- Length: 5 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system.
By: Raj Shamani
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It Doesn't Have to Be Crazy at Work
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Eileen Stevens
- Length: 3 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
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Worst. Business Book. Ever.
- By Dev345 on 11-10-18
By: Jason Fried, and others
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The Win Without Pitching Manifesto
- By: Blair Enns
- Narrated by: Shannyn Lee
- Length: 2 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
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Thanks, Chris Do, for this one. A game changer.
- By A. Campbell on 07-15-19
By: Blair Enns
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The Accountant Marketer
- The Structured Approach Any Accountant Can Follow to Attract Clients They Love
- By: Karen L. Reyburn
- Narrated by: Karen L. Reyburn
- Length: 10 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.
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I feel so understood and found tons of useful tips
- By Hillary Colvin, CPA on 09-23-24
By: Karen L. Reyburn
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The Business Plan Shortcut
- Supercharge Your Game Plan With ChatGPT for Smarter Moves Even If You Are a Beginner
- By: Russel Grant
- Narrated by: William Matthews
- Length: 4 hrs and 9 mins
- Unabridged
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Overall
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Performance
-
Story
This guide grows with you, offering a practical roadmap from idea to execution. With ChatGPT by your side, creating your business plan becomes a breeze, paving a clear path to success.
-
-
Made Starting a Biz Way Less Intimidating
- By Jordan Beckett on 12-29-24
By: Russel Grant
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HBR Daily Leader
- Everyday Wisdom for Exceptional Leadership
- By: Harvard Business Review
- Narrated by: Mitch Crawford, Rachel Perry
- Length: 6 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
HBR Daily Leader provides 365 days' worth of insights and inspiration, an easy and enjoyable way to make your professional development a regular habit. Throughout the book, you'll find insights to spark your thinking, quotes to inspire you, and questions to reflect on. And each day presents you with an opportunity to take on topics such as communicating effectively, managing your time, expanding your influence, and cultivating new skills.
-
Build, Don't Talk
- Things You Wish You Were Taught in School
- By: Raj Shamani
- Narrated by: Raj Shamani
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
School taught us specific subjects, like maths and history. But the most important situations we face as adults were never discussed with us when we were students. We weren't taught these skills in school, and this makes all the success stories we hear about seem out of reach; it makes us feel dumb. We aren't dumb, we just don't know how to work the system.
By: Raj Shamani
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It Doesn't Have to Be Crazy at Work
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Eileen Stevens
- Length: 3 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
-
-
Worst. Business Book. Ever.
- By Dev345 on 11-10-18
By: Jason Fried, and others
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The Entrepreneurial Mindset Advantage
- The Hidden Logic That Unleashes Human Potential
- By: Gary G. Schoeniger
- Narrated by: Lyle Blaker
- Length: 7 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
Internationally acclaimed author and entrepreneurial mindset expert Gary G. Schoeniger combines insights gleaned from hundreds of everyday entrepreneurs with cutting-edge research to create a practical how-to guide that not only shows us how to be more innovative and entrepreneurial in our own lives but also how to unlock the untapped entrepreneurial potential in others.
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Scorecard Marketing
- The four-step playbook for getting better leads and bigger profits
- By: Daniel Priestley, Glen Carlson
- Narrated by: Maxwell Nee
- Length: 3 hrs and 16 mins
- Unabridged
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Overall
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Performance
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The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people.
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Lots of good info with action steps
- By Heather Majors on 01-04-25
By: Daniel Priestley, and others
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Time Management
- Essential Techniques to Effectively Prioritize Tasks, Increase Time Efficiency, & Achieve Work-Life Harmony for Successful Entrepreneurs
- By: Linette Cornell
- Narrated by: Tina Effray
- Length: 3 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
Steve Jobs, Elon Musk, and Oprah Winfrey didn't become titans of their industries by accident. They mastered the art of time management, a skill that propelled them to extraordinary success. You can harness that same power. All you need are the right techniques to guide you. When you find yourself drowning in a sea of tasks and deadlines, it's easy to feel overwhelmed and lost. The struggle to integrate professional demands with personal life can seem impossible, leaving you wondering if you'll ever find harmony.
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Very helpful!
- By Ghada E. on 12-22-24
By: Linette Cornell
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Slow Burn Entrepreneur
- Succeed on Your Own Terms with the RELAX Method
- By: Michael Weber
- Narrated by: Ray Porter
- Length: 5 hrs and 4 mins
- Unabridged
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Whether you dream of taking more time off, learning a foreign language, or traveling fourteen weeks a year, there’s no time like now to become an entrepreneur. Experience the freedom that starting your own business brings with Slow Burn Entrepreneur as your roadmap.
By: Michael Weber
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Resilient Entrepreneurship
- Proven Strategies to Launch and Grow a Profitable Startup Business, Overcome Fear of Failure, and Build Resilience for Success
- By: Dr. CC Kitanovski PhD
- Narrated by: Christopher O'Neill
- Length: 5 hrs and 20 mins
- Unabridged
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You’ve finally decided to step away from the 9-5 grind and pursue your passion... It’s a big first step, but the question is: What comes next? You have a great business idea, but how do you launch it and turn it into something profitable and poised for growth? How do you move past the fear of uncertainty and navigate the challenges ahead? Every successful entrepreneur has been right where you are now. That means there’s no reason you can’t succeed too. This practical guide will show you how.
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A MUST-HAVE!!
- By Amy Moore on 01-05-25
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ChatGPT Secrets
- Make Money While You Sleep (Chat GPT and Generative AI Mastery Series)
- By: Neil Dagger
- Narrated by: Lee Goettl
- Length: 3 hrs and 28 mins
- Unabridged
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Performance
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Story
From the author of The ChatGPT Millionaire, the highest-selling book on making money with AI, Discover how to quickly boost your income, automate your daily tasks, and win back your time.
By: Neil Dagger
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The Qualified Sales Leader
- Proven Lessons from a Five Time CRO
- By: John McMahon
- Narrated by: John McMahon
- Length: 7 hrs and 51 mins
- Unabridged
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Performance
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The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.
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Managing by coaching and arming your team with strategies to win not just shear activity
- By DG on 01-02-25
By: John McMahon
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ChatGPT Side Hustle
- Earn, Automate, and Elevate: How to Build a Passive Income Stream Using AI-Powered Strategies
- By: Peter Drake
- Narrated by: Tom Brooks
- Length: 4 hrs and 51 mins
- Unabridged
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Overall
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Performance
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In today's rapidly evolving digital world, the secret to financial freedom lies in harnessing cutting-edge technology. "ChatGPT Side Hustle: How to Build a Passive Income Stream Using AI-Powered Strategies" is your ultimate guide to tapping into the revolutionary power of AI and transforming simple ideas into profitable income streams.
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Precisely what I needed
- By Gina on 12-30-24
By: Peter Drake
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AI for Profitable Product Marketing
- By: Dekker Fraser
- Narrated by: John Tewfik
- Length: 1 hr and 50 mins
- Unabridged
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Overall
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Performance
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Story
If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.
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From Obsolete to Cutting-Edge
- By Sarah Houston on 12-07-24
By: Dekker Fraser
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Selling Your Professional Service Firm: A Primer
- By: David C. Baker
- Narrated by: David C. Baker
- Length: 5 hrs and 21 mins
- Unabridged
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Overall
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Performance
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I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.
By: David C. Baker
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The Only Book You Need to Master Small Talk
- How to Talk to Anyone About Anything, Avoid Awkward Silences Forever & Supercharge Your People & Conversation Skills in Just 30 Days
- By: Lauren J. Abraham
- Narrated by: Jacqueline Michelle
- Length: 5 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Tired of awkward silences and missed connections? Discover the science-backed secrets to mastering small talk, effortlessly spark conversations with anyone, and supercharge your people skills in the next 30 days… Do you find yourself tongue-tied in social situations, desperately searching for the right words? You're not alone. Millions of people struggle with the nuances of small talk, missing out on opportunities for friendship, career advancement, and even romance.
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The Business of Expertise
- How Entrepreneurial Experts Convert Insight to Impact + Wealth
- By: David C. Baker
- Narrated by: David C. Baker
- Length: 4 hrs and 38 mins
- Unabridged
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Performance
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This passionate expertise manifesto is intended to elevate the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire audiobook: Experts develop insight by isolating patterns in data; they convert those insights to wealth by crafting a unique positioning for which few available substitutes exist; and their confidence grows as the marketplace embraces their application of expertise. The next 15 chapters - building on that foundation - each answer a single question.
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Common sense for the grounded ambitious.
- By Madhav Khanna on 07-13-18
By: David C. Baker