Smart Choices
A Practical Guide to Making Better Decisions
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Narrated by:
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William Sarris
About this listen
Become confident in your choices.
Where should I live? Is it time to get a new job? Which job candidate should I hire? What business strategy should I pursue?
We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.
In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa-experts with over 100 years of experience resolving complex decision problems-offer a proven, straightforward, and flexible roadmap for making better and more impactful decisions, and offer the tools to achieve your goals in every aspect of your life.
Their step-by-step, divide-and-conquer approach will teach you how to: evaluate your plans; break your potential decision into its key elements; identify the key drivers that are most relevant to your goals; apply systematic thinking; and use the right information to make the smartest choice.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©1999 John S. Hammond, Ralph L. Keeney, and Howard Raiffa (P)2021 Ascent AudioListeners also enjoyed...
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Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Ariely applies this scientific analysis of the human condition in his "Ask Ariely" Q and A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious.
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Not what I expected
- By Gordon on 05-30-15
By: Dan Ariely
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Commit to Win
- How to Harness the Four Elements of Commitment to Reach Your Goals
- By: Heidi Reeder PhD
- Narrated by: Heidi Reeder PhD
- Length: 5 hrs and 55 mins
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What do you need besides motivation and willpower? In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables.
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Practical, but misses passion
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By: Heidi Reeder PhD
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Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
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Overall
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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Overall
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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The Founder's Dilemmas
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Overall
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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
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The Pocket Small Business Owner’s Guide to Negotiating
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- Length: 4 hrs and 32 mins
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Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.
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Great book
- By Rashay Austin on 12-18-22
By: Richard Weisgrau
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Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
- By Gina L. on 01-16-17
By: Jenny Blake
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
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Overall
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Performance
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Story
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- By: Robert H. Frank
- Narrated by: Robert H. Frank
- Length: 5 hrs and 19 mins
- Unabridged
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Overall
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Performance
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How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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Not what is advertised
- By Andre on 04-18-17
By: Robert H. Frank
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Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
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Overall
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Performance
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: Tom Beyer
- Length: 10 hrs and 7 mins
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Performance
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In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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Inspire system thinking with informative examples
- By Lucy A. Pithecus on 11-16-22
By: Ajay Agrawal, and others
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Risk Savvy
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In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.
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Good and bad
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What listeners say about Smart Choices
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- Edwin M.
- 09-25-23
Be ready to take physical notes
This is the type of audiobook that's best combined with the paperback or kindle version, because it's so information dense.
Being highly underrated by the average person, only world class people can fully take and absorb this audiobook.
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Overall
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- Shane Stewart
- 04-06-22
Boring, dry, not relatable or actionable
Could not think of a more boring audiobook I’ve listened to in the past 10 years. One of those books you’d want to sit down with a pen and paper to try and retain anything. Examples and stories are not relatable. Just a bad audiobook.
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