All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....

The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

As you listen to The Art of Manipulation, you'll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction. No matter how shy you are, no matter if you often feel as a loser while negotiating, no matter if people don’t bother to listen to what you have to offer, you too can learn the art of manipulating (without exploiting) others and get what you want.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.

In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of "empowered refusal"—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.

The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world.

Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau tells listeners how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.

In How to Break Up with Your Friends, celebrated life mentor Erin Falconer provides a refreshing guide to modern-day friendships — along with deeper principles, assessments, and practices for nurturing them.

How Life Imitates Chess is a primer on how to think, make decisions, prepare strategies, and anticipate the future. Kasparov has distilled the lessons he learned over a lifetime as a chess grandmaster to cover the practical side - tactics, strategy, preparation, as well as the subtler, more human arts of using memory, intuition, and imagination.

Leslie Vernick, counselor and social worker, has witnessed the devastating effects of emotional abuse. Many, including many in the church, have not addressed this form of destruction in families and relationships because it is difficult to talk about. With godly guidance and practical experience, Vernick offers an empathetic approach to recognizing an emotionally destructive relationship and addresses the symptoms and the damage with biblical tools.

Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. But things have changed. As high-profile backlashes at companies like Anheuser-Busch, Disney, and Target show us, customers are fighting back. Companies who cave to the demands of left-wing social justice activists are being punished like never before. Charles Gasparino takes listeners inside these disastrous corporate backlashes.

Whether we realize it or not, we think of our brains as computers. In neuroscience, the metaphor of the brain as a computer has defined the field for much of the modern era. But as neuroscientists increasingly reevaluate their assumptions about how brains work, we need a new metaphor to help us ask better questions. The computational neuroscientist Daniel Graham offers an innovative paradigm for understanding the brain. He argues that the brain is not like a single computer—it is a communication system, like the internet.

From author Jason Wolbers, a seasoned salesperson and successful business owner, this book is a treasure trove of practical success principles that resonate throughout. Embrace the boundless potential of your mind with the age-old wisdom echoed by Napoleon Hill: "Whatever the mind can conceive and believe, it can achieve." Wolbers takes you down a path that taps into unlocked potential, urging you to explore the true capabilities of your mind.

Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are “you”? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

The legendary love story and the major motion picture starring Clint Eastwood and Meryl Streep. This is the story of Robert Kincaid, the photographer and free spirit searching for the covered bridges of Madison County, and Francesca Johnson, the farm wife waiting for fulfillment of a girlhood dream. It shows readers what it is to love and be loved so intensely that life is never the same again.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

Robert Kiyosaki - author of the #1 personal finance book of all time - has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions that will help listeners sift through today's information overload to uncover ways to assess what's real... and what isn't. And use truth and facts as a foundation for taking control of their financial lives. In this new book, Robert fights what’s "fake" and helps listeners differentiate between what’s real...and what isn’t.

Michael C. Reichert draws on his 30 years of experience researching the process by which boys become men to provide a road map for parents and educators who hope to help the boys they love and care about grow into strong, emotionally intelligent, and compassionate men.

Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.). However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as well as we should be. In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction.