All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Robert Greene is a master guide for millions of listeners, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding, and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defense.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....

The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

As you listen to The Art of Manipulation, you'll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction. No matter how shy you are, no matter if you often feel as a loser while negotiating, no matter if people don’t bother to listen to what you have to offer, you too can learn the art of manipulating (without exploiting) others and get what you want.

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.

Skip the small talk and learn how to build a supportive community, engage with new people, and cultivate authentic, long-lasting friendships at every stage of life. It sometimes seems like everyone has a big, happy, fulfilling social life, full of lifelong friendships...except you. As we grow older and school friendships fade, it can be difficult to meet new people and cultivate meaningful friendships. How do you strike up a conversation with a stranger? How do you move from mutual acquaintances to real friends?

Leslie Vernick, counselor and social worker, has witnessed the devastating effects of emotional abuse. Many, including many in the church, have not addressed this form of destruction in families and relationships because it is difficult to talk about. With godly guidance and practical experience, Vernick offers an empathetic approach to recognizing an emotionally destructive relationship and addresses the symptoms and the damage with biblical tools.

The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world.

Have you ever felt like life has thrown you a curveball? Are you struggling to overcome unexpected challenges and setbacks? While loss, heartbreak, and loneliness are all part of the human experience, in this warm guide, internationally bestselling author Haemin Sunim shows us that these moments can actually be rare opportunities for self-discovery, serving as stepping stones to greater things in life.

Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau tells listeners how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.

Whether we realize it or not, we think of our brains as computers. In neuroscience, the metaphor of the brain as a computer has defined the field for much of the modern era. But as neuroscientists increasingly reevaluate their assumptions about how brains work, we need a new metaphor to help us ask better questions. The computational neuroscientist Daniel Graham offers an innovative paradigm for understanding the brain. He argues that the brain is not like a single computer—it is a communication system, like the internet.

Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. But things have changed. As high-profile backlashes at companies like Anheuser-Busch, Disney, and Target show us, customers are fighting back. Companies who cave to the demands of left-wing social justice activists are being punished like never before. Charles Gasparino takes listeners inside these disastrous corporate backlashes.

Using over 40 simple lessons, How to Lead Smart People shows you how to manage a team of equals with intelligence and diplomacy. Traditional skills are re-evaluated for the leader of a smart team. Split into three sections: leading yourself, leading your team and leading your organisation, the book offers advice for 360-degree management. How to Lead Smart People teaches core skills such as decision-making and delegating but also soft skills such as delivering good and bad news to team members and how to realise longer-term aims such as building trust and growing your team.

Have you ever felt at a loss for an answer when asked: ‘How are you really feeling?” Maybe you can’t quite put your finger on it, but you know something is definitely off. Microaggressions, challenging family relationships, toxic positivity, work and pandemic stress, gaslighting—these are just a few examples of what psychologist Dr. Meg Arroll calls “Tiny T” trauma. These tiny traumas can slowly build up inside of us, and if ignored for too long, can manifest in our lives as high-functioning anxiety, perfectionism, binge eating, insomnia, broken relationships, and a host of other problems.

Acclaimed as the essential guide for parents of children between the ages of three and six, this work is based on Dr. Severe’s philosophy that children’s behavior is often a reflection of their parents’. Each chapter teaches parents to adjust their own behavior to better handle a host of critical issues, such as fussing at bedtime, tantrums, sibling rivalry, toilet training, setting limits, and more. The focus is not on what is wrong, but on what parents can do right.

How Life Imitates Chess is a primer on how to think, make decisions, prepare strategies, and anticipate the future. Kasparov has distilled the lessons he learned over a lifetime as a chess grandmaster to cover the practical side - tactics, strategy, preparation, as well as the subtler, more human arts of using memory, intuition, and imagination.

In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of "empowered refusal"—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think.

Anne Lamott meets Elizabeth Gilbert in this inspirational, side-splittingly funny exploration of the power of living with love, forgiveness, and honesty. Glennon Melton became a sensation when her personal essays started going viral. Giving language to our universal (yet often secret) experiences, her hilarious and poignant observations were read by millions, shared among friends, discussed at water coolers, quoted in The New York Times, and have inspired a social movement.

In this beautiful follow-up to his international best-seller The Things You Can See Only When You Slow Down, Zen Buddhist monk Haemin Sunim turns his trademark wisdom to the art of self-care, arguing that only by accepting yourself - and the flaws that make you who you are - can you have compassionate and fulfilling relationships with your partner, your family, and your friends.