The Psychology of Selling and Persuasion Audiobook By Leonard Moore cover art

The Psychology of Selling and Persuasion

Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Psychology of Selling and Persuasion

By: Leonard Moore
Narrated by: KC Wayman
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The truth is that while sales may be about math, the process of selling something relies heavily on psychology and understanding human behavior. You’ve probably already heard of countless “magic techniques” that are supposed to make people buy whatever you’re selling, as if you had a magic wand in your hand. I’m sorry, there’s nothing like that. However....

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you.

In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, and you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

This guide will give you a series of actionable steps you can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale.

In this book you’ll discover:

  • The real techniques to close the sale every time (without using magic wands)
  • The four most common objections you’ll receive and how to reply in the right way
  • What makes people buy and how to leverage this knowledge to sell more
  • Four ways to craft your sales presentations so that people want to buy from you
  • The number-one framework to handle customer’s objections and reply effectively
  • An example of a highly effective sales script (from the first contact to after the sale).
  • 7 principles of persuasion you can use to craft a great sales pitch and close the deal
  • A step-by-step method to build sales scripts that work
©2019 Leonard Moore (P)2019 Leonard Moore
Real Estate Sales & Selling Business Selling Techniques
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Psychology of Selling and Persuasion

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    36
  • 4 Stars
    8
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    3
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    31
  • 4 Stars
    5
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    3
Story
  • 4.5 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    8
  • 3 Stars
    4
  • 2 Stars
    0
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

habit stacking, neuron pruning

favorite part was about habit stacking and neuron pruning. greatly helped me to create new habits

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great information

Very good book, very informative and good explanations and examples given. I enjoyed listening to it from start to finish

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

the information was concisely narrated and conveyed

it occers to me that the information was concisely narrated and conveyed. very good information and explained well

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Listener received this title free

Useful book

I had to find the time and listen to this book but it was really worth it. The author presents many useful ways to improve your skills for interacting with clients in order to do better at sales and human relations. The narrator's voice is clear and easy to understand.

I was given this free review copy audiobook at my request and have voluntarily left this review.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Back to basic

This is a good book to get to basics then slowly improve you persuasion to help lead to the sale. Subtle techniques to push you over the edge.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Sales Book

I use this book as a guideline for my sales as a jewelry consultant and it is helped increase sales and my rapport with my customers.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Listener received this title free

One Extra Sale and the Book Pays for Itself

The Psychology of Selling and Persuasion brought together a number of different tools, tips, and tactics to make a person a better salesperson. It pulls from many of the great sales leaders and entrepreneurs and relies on strong principles that are time tested. What I would have liked to have heard are many stories about specific industries. While it is a book about general selling, it's always easier to remember a concept when there is a story that goes with it. I think one sale in your industry will allow the book to pay for itself, I hope to hear a follow up with business case studies.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Listener received this title free

Refresher

Audiobook review: This book is a must have for new marketing reps or business owners to refresh/recap on techniques to sell products or services. No advanced detail given but the most important points are covered. Many of the techniques can be used by any industry. The information is interesting. The narrator did a nice job! I received a free copy of this audiobook at my request and have voluntarily left this review.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Simply terrible. Narrator is a robot.

Do not waste your time on this book. No new information. Seems written and narrated by Ai. What a waste of a credit.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Nice information

This is a short read to consider… I’m giving 3 stars only because it took a while to read which means to me personally… that it wasn’t that good. Very informative but maybe the way it was told could’ve been better

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!