The Psychology of Selling and Persuasion
Learn the Real Techniques to Close the Sale Every Time Using Proven Principles of Psychology, Manipulation, and Persuasion
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Narrated by:
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KC Wayman
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By:
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Leonard Moore
About this listen
The truth is that while sales may be about math, the process of selling something relies heavily on psychology and understanding human behavior. You’ve probably already heard of countless “magic techniques” that are supposed to make people buy whatever you’re selling, as if you had a magic wand in your hand. I’m sorry, there’s nothing like that. However....
Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you.
In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, and you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.
This guide will give you a series of actionable steps you can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale.
In this book you’ll discover:
- The real techniques to close the sale every time (without using magic wands)
- The four most common objections you’ll receive and how to reply in the right way
- What makes people buy and how to leverage this knowledge to sell more
- Four ways to craft your sales presentations so that people want to buy from you
- The number-one framework to handle customer’s objections and reply effectively
- An example of a highly effective sales script (from the first contact to after the sale).
- 7 principles of persuasion you can use to craft a great sales pitch and close the deal
- A step-by-step method to build sales scripts that work
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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How to Master the Art of Selling Financial Services
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- Unabridged
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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GOOD Book. However...
- By ala on 08-03-14
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The Lost Art of Closing
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
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The Only Sales Guide You'll Ever Need
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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What listeners say about The Psychology of Selling and Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bad product
- 03-18-24
habit stacking, neuron pruning
favorite part was about habit stacking and neuron pruning. greatly helped me to create new habits
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- Chad Said
- 09-14-22
Great information
Very good book, very informative and good explanations and examples given. I enjoyed listening to it from start to finish
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- Dale Green
- 11-14-23
the information was concisely narrated and conveyed
it occers to me that the information was concisely narrated and conveyed. very good information and explained well
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- DC
- 09-16-19
Useful book
I had to find the time and listen to this book but it was really worth it. The author presents many useful ways to improve your skills for interacting with clients in order to do better at sales and human relations. The narrator's voice is clear and easy to understand.
I was given this free review copy audiobook at my request and have voluntarily left this review.
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- Chris Trapani
- 02-25-20
Back to basic
This is a good book to get to basics then slowly improve you persuasion to help lead to the sale. Subtle techniques to push you over the edge.
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- Sophie
- 11-05-21
Great Sales Book
I use this book as a guideline for my sales as a jewelry consultant and it is helped increase sales and my rapport with my customers.
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- MemorizingPharmacology
- 08-28-19
One Extra Sale and the Book Pays for Itself
The Psychology of Selling and Persuasion brought together a number of different tools, tips, and tactics to make a person a better salesperson. It pulls from many of the great sales leaders and entrepreneurs and relies on strong principles that are time tested. What I would have liked to have heard are many stories about specific industries. While it is a book about general selling, it's always easier to remember a concept when there is a story that goes with it. I think one sale in your industry will allow the book to pay for itself, I hope to hear a follow up with business case studies.
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- Curly's Ramblings
- 08-28-19
Refresher
Audiobook review: This book is a must have for new marketing reps or business owners to refresh/recap on techniques to sell products or services. No advanced detail given but the most important points are covered. Many of the techniques can be used by any industry. The information is interesting. The narrator did a nice job! I received a free copy of this audiobook at my request and have voluntarily left this review.
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- Angelo Sgroi
- 05-13-24
Simply terrible. Narrator is a robot.
Do not waste your time on this book. No new information. Seems written and narrated by Ai. What a waste of a credit.
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- Bre
- 07-02-24
Nice information
This is a short read to consider… I’m giving 3 stars only because it took a while to read which means to me personally… that it wasn’t that good. Very informative but maybe the way it was told could’ve been better
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