What Works
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Narrated by:
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Nathan McMillan
About this listen
Two weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do what works." Only three years later, the company, Richter10.2 Media Group, attained million-dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America, with more than 50 employees, and debt-free, having never borrowed a penny. What Works is the blueprint to Richter's success.
Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers critical advice such as:
- Know your public: Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you.
- Measure by week and manage by week: Avoid catastrophes that would be hard to correct if you only measure quarterly.
- Say no and walk away: Focus on distilling the deals that don't fully align with your goals, purposes, and policies.
- And much more!
What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.
©2012 Robert Cornish (P)2019 Robert CornishListeners also enjoyed...
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Critic reviews
"What Works is essential reading for any businesspeople who want to improve their organizations and their own abilities. This is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy read, crammed with great advice - from improving sales ability to learning how to manage people. Not to be missed." (Shaun Rein, founder of China Market Research Group and author of The End of Cheap China)
"Robert Cornish has gone beyond the usual fluff and trendy ideas and concepts and taken what actually works in the world, which is what's most important after all. The book is easy to understand with lots of real life examples, and the ideas are very practical and useable. If you want what you are doing to 'work' or to turn your ideas into effective action: read this book." (Robert J. Kriegel, PhD, New York Times and BusinessWeek best-selling author; commentator, NPR's Marketplace; pioneer in sports psychology; Olympic and professional athlete coach)
"While many business books and theories comb through what it takes to succeed, What Works has taken hard-won knowledge from the trenches - knowledge that has been tested and applied - resulting in practical information that can be used now. Being a successful entrepreneur myself, I know what it takes to succeed, and this book dives into what works in the real world." (Jon Ferrara, CEO of Nimble.com and founder of GoldMine)
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By: Mark Hunter CSP
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
- By: Gino Wickman, Tom Bouwer
- Narrated by: Corey Snow
- Length: 2 hrs and 16 mins
- Unabridged
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Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
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Get Ready for a WBOA
- By El Barto on 03-26-21
By: Gino Wickman, and others
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The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
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Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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Distilled value.
- By Steve on 09-15-17
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The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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Great Sales book!!!
- By NN on 02-27-17
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Up Your Business
- 7 Steps to Fix, Build, or Stretch Your Organization
- By: Dave Anderson
- Narrated by: Dave Anderson
- Length: 6 hrs and 54 mins
- Unabridged
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You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!
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Hard-hitting, Practical and Pithy Wisdom
- By Christopher on 11-22-11
By: Dave Anderson
What listeners say about What Works
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Robert Cornish
- 08-21-19
Here's my biased review....
Yes -- I wrote this book. But... I actually wrote it for myself so I could remind myself about valuable lessons that I didn't want to forget. I recently had an audiobook version made and listened to it. I was surprised. I'd forgotten a lot of powerful lessons in this book. This is a short listen (3 hours and a bit) -- and it's well worth the listen. You'll thank me later :)
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