A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.

You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.

The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.

Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.

Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.

How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

In his groundbreaking book Do Epic Shit, Warikoo dropped this truth bomb: ‘Three relationships determine our life's course—time, money, and ourselves.’ Now, in his third book, Make Epic Money, he dives deep into the complex world of money to provide you with the ultimate personal-finance blueprint. Drawing on a lifetime of experience of financial highs and lows, he shares everything he has learnt about money that he wishes someone had taught him when he was young.

In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. Years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was personal: to fund the adoption of her Rwandan son by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. She teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker and saw the meaningful impact Noonday brought to Jalia's community.

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how close we come to it or how far we deviate from it. The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don't even question it. That assumption, says Harvard's Todd Rose, is spectacularly—and scientifically—wrong.

Handling Difficult People provides concrete strategies to identify and handle difficult people. The author emphasizes being proactive to handle, not just cope, with them. The audiobook first underscores your right to defend yourself as opposed to concentrating on why the difficult person is somehow right. Armed with permission to defend yourself, you can then work on identifying the four types and then employ strategies and tactics to deal with each kind.

When The Power of Kindness first appeared in 2006 it thrilled and challenged listeners with one audacious promise: Your acts of generosity and decency are the secret to a fuller, more satisfying life. Kindness is not some squishy virtue but the very key to your own happiness. With nearly 125,000 copies sold, we're celebrating the book's tenth anniversary with this new edition, featuring a complete new chapter by Piero Ferrucci on the theme of "Harmlessness", which joins his other chapters on virtues such as "Honesty", "Warmth", and "Loyalty".

Bitcoin, a technological breakthrough quietly introduced to the world in 2008, is transforming much more than finance. Bitcoin is disrupting antiquated industries to bring financial independence to billions worldwide. In this book, Andreas explains why bitcoin is a financial and technological evolution with potential far exceeding the label "digital currency."

Using over 40 simple lessons, How to Lead Smart People shows you how to manage a team of equals with intelligence and diplomacy. Traditional skills are re-evaluated for the leader of a smart team. Split into three sections: leading yourself, leading your team and leading your organisation, the book offers advice for 360-degree management. How to Lead Smart People teaches core skills such as decision-making and delegating but also soft skills such as delivering good and bad news to team members and how to realise longer-term aims such as building trust and growing your team.

Conventional wisdom says that women are the manipulative ones - but tell that to the thousands of desperate women suffering at the hands of a manipulative man. Men can be just as sneaky, passive-aggressive, needy, underhanded, whiny, guilt-inducing, and emotionally demanding as women are accused of being - and more so!

Build your successful consultant life doing the work you love, on your terms utilizing the practical tips, inspiration, and straightforward advice from recognized new world of work visionary and thought leader Lisa Hufford.

Contrary to popular opinion, leadership is not meant for an elite group of people who, by fate or accident, become leaders while everyone else is consigned to being a lifelong follower. While every person possesses the potential of leadership, many do not understand how to cultivate the leadership nature and how to apply it to their lives. In The Spirit of Leadership, Dr. Munroe defines the unique attitudes that all effective leaders exhibit, explains how to eliminate hindrances to your leadership abilities, and helps you to fulfill your particular calling in life.

As executive director of the Stanford Technology Ventures Program, Tina Seelig guides her students as they make the difficult transition from the academic environment to the professional world, providing tangible skills and insights that will last a lifetime. Seelig is an entrepreneur, neuroscientist, and popular teacher, and in What I Wish I Knew When I Was 20 she shares with us what she offers her students' - provocative stories, inspiring advice, and a big dose of humility and humor.

To the wild hearts, anything is possible! It’s not either or, it’s both: heart choices and abundance. This book is about shifting and aligning our ways of being, our thinking, acting from our hearts and generating a lot of money with it.

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.

What can make the difference in your life today? How can two people with the same skills and abilities, in the same situation, end up with two totally different outcomes? Leadership expert John C. Maxwell says the difference maker is attitude. For those who have ever wondered what may be separating them from achieving the kind of personal and professional success they’ve always dreamt of, Dr. Maxwell has some words of insight: “Your attitude colors every aspect of your life. It is like the mind’s paintbrush.”

From author Jason Wolbers, a seasoned salesperson and successful business owner, this book is a treasure trove of practical success principles that resonate throughout. Embrace the boundless potential of your mind with the age-old wisdom echoed by Napoleon Hill: "Whatever the mind can conceive and believe, it can achieve." Wolbers takes you down a path that taps into unlocked potential, urging you to explore the true capabilities of your mind.