Consumer Psychology Marketing

Product List
    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • By: Matt Johnson PhD, Prince Ghuman
    • Narrated by: Roger Wayne
    • Length: 8 hrs and 59 mins
    • Release date: 05-19-20
    • Language: English
    • 4.5 out of 5 stars 43 ratings
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Regular price: $18.17 or 1 credit

    Sale price: $18.17 or 1 credit

  • Regular price: $11.99 or 1 credit

    Sale price: $11.99 or 1 credit

    Included in Plus membership
    • Unlocking Consumer Decisions with the Science of Behavioral Economics
    • By: Melina Palmer
    • Narrated by: Rachel Perry
    • Length: 8 hrs and 12 mins
    • Release date: 05-11-21
    • Language: English
    • 4.5 out of 5 stars 30 ratings
    • This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    Included in Plus membership
    • The Making of Behavioral Economics
    • By: Richard H. Thaler
    • Narrated by: L. J. Ganser
    • Length: 13 hrs and 35 mins
    • Release date: 05-18-15
    • Language: English
    • 4.5 out of 5 stars 6,443 ratings
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Regular price: $24.95 or 1 credit

    Sale price: $24.95 or 1 credit

    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,223 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

    Sale price: $33.29 or 1 credit

    • How to Make Your Brand Impossible to Resist
    • By: Sally Hogshead
    • Narrated by: Sally Hogshead
    • Length: 7 hrs and 39 mins
    • Release date: 04-26-16
    • Language: English
    • 4.5 out of 5 stars 367 ratings
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Regular price: $21.59 or 1 credit

    Sale price: $21.59 or 1 credit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • By: Adam Alter
    • Narrated by: Tristan Morris
    • Length: 7 hrs and 18 mins
    • Release date: 03-21-13
    • Language: English
    • 4 out of 5 stars 316 ratings
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • Improving Decisions About Health, Wealth, and Happiness
    • By: Richard H. Thaler, Cass R. Sunstein
    • Narrated by: Sean Pratt
    • Length: 10 hrs and 35 mins
    • Release date: 07-02-08
    • Language: English
    • 4 out of 5 stars 350 ratings
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Regular price: $21.48 or 1 credit

    Sale price: $21.48 or 1 credit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • Push the Emotional Buttons That Get People to Buy
    • By: Barry Feig, Joan-Marie Moss
    • Narrated by: Virtual Voice
    • Length: 7 hrs and 49 mins
    • Release date: 03-15-24
    • Language: English
    • Not rated yet
    • Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of ...

    Regular price: $9.99 or 1 credit

    Sale price: $9.99 or 1 credit

    Included in Plus membership
    • How Incentives Really Work
    • By: Uri Gneezy
    • Narrated by: Jonathan Todd Ross
    • Length: 9 hrs and 27 mins
    • Release date: 03-21-23
    • Language: English
    • 4 out of 5 stars 41 ratings
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Regular price: $19.95 or 1 credit

    Sale price: $19.95 or 1 credit

    • Channeling Attention for Change
    • By: Robert B. Cialdini
    • Narrated by: John Bedford Lloyd
    • Length: 9 hrs and 24 mins
    • Release date: 09-06-16
    • Language: English
    • 4.5 out of 5 stars 4,944 ratings
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Regular price: $19.49 or 1 credit

    Sale price: $19.49 or 1 credit

    • Ten Easy Rules to Make Sense of Statistics
    • By: Tim Harford
    • Narrated by: Tim Harford
    • Length: 10 hrs and 24 mins
    • Release date: 02-02-21
    • Language: English
    • 4.5 out of 5 stars 734 ratings
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • By: Robert Cialdini, María Serrano Giménez - translator
    • Narrated by: José Manuel Vieira
    • Length: 10 hrs
    • Release date: 06-08-23
    • Language: Spanish
    • 4.5 out of 5 stars 11 ratings
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Regular price: $17.99 or 1 credit

    Sale price: $17.99 or 1 credit

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • By: James Surowiecki
    • Narrated by: Grover Gardner
    • Length: 9 hrs and 29 mins
    • Release date: 05-19-04
    • Language: English
    • 4 out of 5 stars 1,286 ratings
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Regular price: $16.16 or 1 credit

    Sale price: $16.16 or 1 credit

    • How Stories Go Viral and Drive Major Economic Events
    • By: Robert J. Shiller
    • Narrated by: Susan Osman, Robert J. Shiller - introduction
    • Length: 11 hrs and 7 mins
    • Release date: 10-01-19
    • Language: English
    • 4 out of 5 stars 450 ratings
    • The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....

    Regular price: $19.46 or 1 credit

    Sale price: $19.46 or 1 credit

    • The Power of Mimetic Desire in Everyday Life
    • By: Luke Burgis
    • Narrated by: Luke Burgis, Sean Patrick Hopkins
    • Length: 8 hrs and 54 mins
    • Release date: 06-01-21
    • Language: English
    • 4.5 out of 5 stars 818 ratings
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Regular price: $14.99 or 1 credit

    Sale price: $14.99 or 1 credit

    • How to Make Good Ideas Great and Great Ideas Scale
    • By: John A. List
    • Narrated by: Will Damron
    • Length: 8 hrs and 26 mins
    • Release date: 02-01-22
    • Language: English
    • 4.5 out of 5 stars 316 ratings
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Regular price: $18.00 or 1 credit

    Sale price: $18.00 or 1 credit

    • The Hidden Forces That Shape Behavior
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 58 mins
    • Release date: 06-14-16
    • Language: English
    • 4.5 out of 5 stars 514 ratings
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Regular price: $14.99 or 1 credit

    Sale price: $14.99 or 1 credit