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Game Thinking
- Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games
- Narrated by: Amy Jo Kim
- Length: 4 hrs and 11 mins
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Publisher's summary
How are market-leading products born?
Successful innovations may end up reaching a mainstream audience, but they never start off that way. That’s the paradox of innovation most entrepreneurs fail to embrace - the typical people in your market are not the ones you need to woo when bringing your idea to life.
Instead, find the “superfans” hidden in your audience: those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.
Game thinking supercharges your progress.
That’s where Game Thinking comes in. In this groundbreaking audiobook, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.
During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft, and Happify innovate faster and smarter and drive long-term engagement.
Build successful products like a (game) master.
Building on the principles of Lean/Agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:
- Accelerate innovation by testing your highest risk assumptions first
- Use insights from superfans to build a product that fits how people really behave
- Keep customers engaged with a coherent and compelling customer journey
- Improve your product concept by rapidly testing and tuning the core experience
- Plot your development path with the game thinking road map
Get your hands on Game Thinking and start innovating smarter today.
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- By: Scott Belsky
- Narrated by: Don Hagen
- Length: 7 hrs and 3 mins
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
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Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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Distracting Narration
- By Mike on 01-03-12
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Ideaflow
- The Only Business Metric That Matters
- By: Jeremy Utley, Perry Klebahn
- Narrated by: David Kelley, Jeremy Utley, Perry Klebahn
- Length: 9 hrs and 14 mins
- Unabridged
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How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
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Great book, but…
- By Mark Nutting, CSCS*D, NSCA-CPT*D on 12-27-22
By: Jeremy Utley, and others
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
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For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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All you need is the title
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
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The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- By Emerson A. Simon on 03-31-20
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Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
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Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
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Difficult in Audio Format
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- By: Bill Burnett, Dave Evans
- Narrated by: Bill Burnett, Dave Evans
- Length: 6 hrs and 18 mins
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In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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From a Retired Person's Point Of View
- By ann lom on 09-25-16
By: Bill Burnett, and others
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What listeners say about Game Thinking
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Chris Harden
- 11-02-19
Pretty good insights, a bit too rebranded
This is a pretty good book that goes over topics like iterative design development, design thinking, lean start up, and other agile type methods that allow entrepreneurs to fail fasting right quickly. These topics are also true for game development. The author does a good job of pulling these together into a cohesive message, but she uses some re-branding to meet her own brand that I don’t think is necessary. Still if you can get past that, this book has some good introductory information on design thinking, iterative development, etc. my favorite theme in the book is the focus on the end-user. There’s also a great interview with a design thinker who discusses product market fit. He says that companies should not be satisfied with one product market fit, but instead be thinking of their product pipeline also focusing on the second product’s fit so that they have a series of product fitness. That was pretty insightful. Her narration is good, but she gets a bit preachy at times. Still the overall audio experience was good.
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2 people found this helpful
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- Listeningcv
- 07-05-19
Good
The spotlight features in the book were good. Some interesting sections with game psychology... but not enough for me if I'm honest. Without offending the author, I found the narration very distracting at times. The enthusiasm was good though. This is a good book for entry level entrepreneurs, which I think is the point.
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3 people found this helpful
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- Jason
- 01-17-21
the author should have applied her own techniques
this book is okay. it struggles to find purpose, often vacillating between game design and lean agile, which are not the same topic at all. tangentially related, but this was two small books crammed together to make one saleable product.
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1 person found this helpful
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- Amazon75949375
- 11-29-19
A wonderful compliment to The Lean Startup
After reading the lean startup I wanted something to expand on that. This book was what I was looking for.
I found particular value in approaches that differed from traditional design thinking taught in colleges such as replacing “user stories” with job stories.
Also, I thought the book was a perfect length.
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- David Sanders
- 11-18-21
Thorough and informative.
The book was very informative in regards to the thought process and design involved from start to finish and beyond for a product. It wasn't exactly what I was expecting when I grabbed it and may have been a bit above my level of understanding regarding the more technical aspects of things, but still worth the read.
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- Ryan Skinner
- 12-29-21
Great book of you've been in the industry
in my opinion, great book for devs with experience, but it's a little overwhelming for someone new to the field.
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- Anonymous User
- 05-15-19
Great!
A great book that will change the way you think about human systems and learning.
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- Garett - Red Team 19
- 05-13-22
Entrepreneurs & Game Devs READ THIS!!!
Learning about game design in the context of product and business creation is so insightful! Kim does a great job of laying out step by step a system for using these systems and insights to make your product happen for the right audience.
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- Ashley
- 03-20-19
Amalgamation of past and future processes
Amy offers a compelling amalgamation of past and future thinking processes. She presents ideas that have bits of agile, scrum, design thinking, systems thinking, jobs to be done theory and a whole lot more. She does not drag things out but provides a quick tool kit to use and implement immediately.
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5 people found this helpful
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Overall
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Performance
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- Tamara Rasheed
- 12-02-20
Fascinating book!
I got so many ideas for how to test hypothesis and marry the research I'm doing with the product I am creating. I learned a lot reading this book.
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