On Brand
Shape Your Narrative. Share Your Vision. Shift Their Perception.
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Narrated by:
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Aliza Licht
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By:
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Aliza Licht
About this listen
As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW
BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow.
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.”
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Critic reviews
“Aliza is the resident expert on personal branding and, with ON BRAND she shares her continued journey following Leave Your Mark and creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.” (Eve Rodsky, New York Times bestselling author of Fair Play)
“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!” (Nicole Lapin, New York Times bestselling author of Rich Bitch)
“In a world where we are inundated with content on social media, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!” (Lydia Fenet, author of The Most Powerful Woman in the Room Is You)
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- By: Fran Hauser, Jodi Lipper
- Narrated by: Fran Hauser
- Length: 5 hrs and 51 mins
- Unabridged
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
- By Cindy blunt on 12-04-18
By: Fran Hauser, and others
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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The Confidence Effect
- Every Woman's Guide to the Attitude That Attracts Success
- By: Grace Killelea
- Narrated by: Karen Saltus
- Length: 5 hrs and 20 mins
- Unabridged
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The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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this book is about business, not confidence
- By Amazon Customer on 11-24-18
By: Grace Killelea
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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Gravitas
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⭐⭐⭐⭐⭐
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Aliza Licht—global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon—is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way.
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For a young audience
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Heal Your Gut, Mind & Emotions
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Did you know your physical, mental and emotional well-being depends on your gut health? The healthier your gut, the better you are! With the gut as a central axis of vigor, health coach Dimple Jangda has helped people all over the world recover from chronic diseases through a powerful combination of ancient Ayurvedic science, modern research and nutrition with a special emphasis on food chemistry. In this comprehensive book, she shares the tools that shaped her life and advises on how you can use food to preserve your health and reverse diseases.
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- Land Your Dream Job. Kill It in Your Career. Rock Social Media.
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Aliza Licht—global fashion communications executive, AKA fashion's favorite 'PR girl' and former Twitter phenomenon—is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk in Leave Your Mark. She delivers personal and professional guidance for people just starting their careers and for people who are well on their way.
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great for middle class white women
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Experience the book that started the Quiet Movement and revolutionized how the world sees introverts - and how introverts see themselves - by offering validation, inclusion, and inspiration. At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts - Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak - that we owe many of the great contributions to society.
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THIS BOOK IS FOR TEENS
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Empowering, inclusive, smart, and a must-have, Good Food, Bad Diet will give you the tools to reject diets, repair your relationship with food, and lose weight so you can move on with your life.
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Good content, terrible language
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Do you feel that you aren’t living up to your full potential—or, even worse, know that you aren't? Do you sense you’re drifting—and still believe your life could be bigger and better? If the answer is yes, chances are you’ve already tried a lot of ways to create positive change in your life. And chances are you aren’t any closer to what you want. This book will give you the lift you need to make that leap. Podcaster and mindfulness expert Cory Allen delivers a bracingly fresh, intensively research-based tool kit for taking charge of your life.
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I could lusten to this over and over
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Indivisible
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Denise Hamilton has always believed in the power and promise of a word she learned as a schoolgirl: “indivisible.” In her groundbreaking debut, she challenges listeners to move beyond current notions of diversity and inclusion to build communities, workplaces, and relationships that live up to that word. She urges us to reexamine long-held beliefs and habits and to dismantle hierarchies that shape our current society. If we want to repair the fraying stitches that bind us together, if we want to build a truly close-knit collective, we cannot settle for our present approach.
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Triggers
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In business, the right behaviors matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget?
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I wish everyone could read this book!
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By: Marshall Goldsmith, and others
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The Only Constant
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Dr. Zebian teaches that the purpose of change is to step into the world as your most authentic self. A highly practical guide to unfamiliar terrain, The Only Constant is here to assure us that uncertainty is natural. Yes, change is scary. You may want to hide from it by clinging to your past. But embracing change is the path to shedding old ideas of who you are and living your life as your true self.
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Love the explanation
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The 32 Principles
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Jiu-jitsu is more than a martial art; it is a lifestyle that promotes health, confidence, self-determination, and balance. Famed jiu-jitsu instructor Rener Gracie presents the core teachings of jiu-jitsu and explains how they can apply to all of our daily lives.
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A Long Informercial
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Inspire Greatness
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Leadership tends to be thought of as an art, not a science. Imagine the benefits of having an algorithm—a repeatable process based on decades of research on what motivates employees—that any leader could follow to consistently inspire greatness in others. From sought-after speaker and consultant Matt Tenney, Inspire Greatness outlines a simple, scalable, four-step process that enables leaders to routinely bring out the best in team members and improve performance
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Impactful and actionable book on leadership!
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By: Matt Tenney
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Over the Influence
- Why Social Media is Toxic for Women and Girls - And How We Can Take it Back
- By: Kara Alaimo
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Communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is an audiobook about what it means to live in the world social media has wrought—whether you’re constantly connected or have deleted your accounts forever.
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A good review of potential and active harms from SM
- By Tracie Phillips on 03-26-24
By: Kara Alaimo
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Invisible Loss
- Recognizing and Healing the Unacknowledged Heartbreak of Everyday Grief
- By: Christina Rasmussen
- Narrated by: Christina Rasmussen
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From an acclaimed grief educator and the author of Second Firsts and Where Did You Go? comes a road map to recognize and heal the often misunderstood and unspoken experience of everyday loss, so you can finally reenter and live your life in full.
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Thoughtful, well researched, practiced and implemented study of the dreams that we lose in life and how to regain them
- By Paul and Debbie Levin on 09-21-24
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Leaves, Roots, and Fruit
- A Step-by-Step Guide to Planting an Organic Kitchen Garden
- By: Nicole Johnsey Burke
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- Unabridged
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Do you dream of walking through your own kitchen garden with baskets full of delicious food you grew yourself? But are you waiting to begin because you think you don't have enough space, sun, time, or experience? Then consider this: Plants want to grow. And when you match a plant's needs to your own resources, you're just one step away from success in the kitchen garden. Nicole Johnsey Burke—founder of Gardenary, Inc., and author of Kitchen Garden Revival—is your expert guide for growing your own fresh, organic food every day of the year, no matter where you grow.
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Great gardening
- By Sandy B on 06-04-23
What listeners say about On Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- natalie
- 10-13-23
Must Read!
When you listen to a book and it makes you want MORE that means more it means it was a great book! That is how I left after reading “Leave Your Mark” by Aliza Licht.
I remember reading this book when it first came out, before an interview and it gave me the confidence to just put it all on the table. (And I got the job)
Fast forward to her new book, I am in a different place in my life and again Aliza’s words were pure gold. I will probably listen to it again because I have so many great takeaways.
I believe anyone who DREAMS BIG, what’s something more for themselves would benefit from reading both books. @alizalichtxo thank you so much for putting your words out there, for sharing YOU and being of service to others by sharing all of this and more!
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