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On Brand
- Shape Your Narrative. Share Your Vision. Shift Their Perception.
- Narrated by: Aliza Licht
- Length: 8 hrs and 12 mins
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Publisher's summary
As seen on GOOD MORNING AMERICA and in HARVARD BUSINESS REVIEW
BEST BOOK of 2023: Awarded by American Book Fest in Business: Marketing and Advertising
Your job title isn’t your brand, nor is the name of your company. You are your brand—because what you do today may not be what you do tomorrow.
When you give meaning to your own name, it secures your professional longevity. If you don’t do the work to communicate your value, other people will happily make up their own version of your story—or worse, forget about you. When your personal brand is strong, your name is dropped in rooms you’re not in and opportunities open up to you first. In a world where we communicate nonstop, learning how to market yourself—and articulating the message you want to send— are paramount to success.
Aliza Licht, a former fashion executive who parlayed her communications expertise into a multimedia consultancy, shares insider tips from her experiences and advice from renowned contributors to give you a step-by-step game plan for building a brand: the brand of you. This book is for the recent graduate seeking their first job, the middle manager looking to level up, the executive who wants to be considered a thought leader, the entrepreneur building from scratch, the person who wants to pivot to a new career, the influencer who is their own brand. . . it’s for anyone looking to make a name for themself and feel proud when they hear the words “that’s so on brand for you.”
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Critic reviews
“Aliza is the resident expert on personal branding and, with ON BRAND she shares her continued journey following Leave Your Mark and creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.” (Eve Rodsky, New York Times bestselling author of Fair Play)
“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!” (Nicole Lapin, New York Times bestselling author of Rich Bitch)
“In a world where we are inundated with content on social media, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!” (Lydia Fenet, author of The Most Powerful Woman in the Room Is You)
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In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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meeeh
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By: Fran Hauser, and others
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What If It Does Work Out?
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Performance
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
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Know What You're For
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Overall
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Performance
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Story
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
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Profitable Podcasting
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Overall
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Performance
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
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The Confidence Effect
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The Confidence Effect helps women speak out, take risks, and assume leadership positions with assurance. The book moves beyond research and statistics to focus on what's really important: how women can become more confident one step at a time. Practical strategies show how to turn job competency into the kind of authentic confidence that gets noticed. Women learn to practice the "Four Rs of Success" - relationships, reputation, results, and resilience....
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this book is about business, not confidence
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Do It! Marketing
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
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The Power of Presence
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Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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What listeners say about On Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- natalie
- 10-13-23
Must Read!
When you listen to a book and it makes you want MORE that means more it means it was a great book! That is how I left after reading “Leave Your Mark” by Aliza Licht.
I remember reading this book when it first came out, before an interview and it gave me the confidence to just put it all on the table. (And I got the job)
Fast forward to her new book, I am in a different place in my life and again Aliza’s words were pure gold. I will probably listen to it again because I have so many great takeaways.
I believe anyone who DREAMS BIG, what’s something more for themselves would benefit from reading both books. @alizalichtxo thank you so much for putting your words out there, for sharing YOU and being of service to others by sharing all of this and more!
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